Cathy Tian
Melbourne
Summary
Creative and data-driven marketer with a passion in event marketing. Excelled in coordinating project teams for events, demonstrating a keen eye for detail and a commitment to delivering exceptional results. A collaborative team player with a proactive, results-oriented approach, achieving targets in both marketing and sales initiatives. Fluent in both English and Mandarin, enhancing my ability to connect with a diverse range of customers and clients.
Overview
3
3
years of professional experience
Work History
Marketing Coordinator
AlphalMM Agency
07.2023 - Current
- Led end-to-end social media content strategy across various platforms, utilizing Canva and Hootsuite to develop, create and schedule captivating contents.
- Drove a 25% increase in brand reach and visibility through digital media marketing, effectively generating leads and increasing traffic across various social media platforms.
- Achieved an outstanding 200+ new followers on the Chinese social media platform RED within two months, achieving a peak exposure of 8000 impressions with the highest-performing post.
- Maintained a consistent presence with 1000 - 2000 impressions on LinkedIn, ensuring a steady footprint on a professional networking platform.
- Designed digital marketing campaign to explore new market in Melbourne and launched the first and successful job coaching workshop in Melbourne, which increase the brand exposure by 25% and enhance the connections with the clients.
- Strategically coordinated and executed an impactful marketing campaign, driving brand and product awareness while spearheading lead generation for the interstate Christmas networking event, attracting an engaged audience of 60 attendees including LEGO, OMD agency and RX Global.
- Championed the implementation of a private traffic strategy, facilitating direct and personalised interactions with the company’s database.
- Facilitated online to offline engagement through personalized coffee chats, small workshops and events, resulting in sales boosting for 25%.
CR Dreams of Reality
Food Promoter
06.2023 - 08.2023
- Led product tastings and promotions for Kim Guan Guan Coffee Trading's food products in Melbourne Market, actively engaging with hundreds of potential customers to showcase and promote their offerings to enhance customers’ understanding of food products.
- Achieved a remarkable 15% increase in product sales, surpassing set targets and highlighting exceptional persuasive communication and promotion skills
- Developed strong relationships with hundreds customers for improved brand awareness and loyalty.
- Boosted product sales by demonstrating product features and benefits during promotional events. (25%)
- Managed promotional booth setup, creating attractive displays to draw in potential customers.
Marketing and Sales Intern
Shanghai YinLang Information Technology
03.2021 - 12.2021
- Communicated with customers to help them find suitable educational courses and products.
- Recommended around 50 potential clients to the course team on a daily basis, which in turn, results in a 20% purchase conversion rate.
- Collected and analysed sales data to improve sales.
- Liaised with Social Media KOLs (Key Opinion Leader/influencer) to promote the company and its products.
- Managed the company’s social media accounts.
Education
Master of Digital Communication and Culture -
The University of Sydney
Sydney, NSW03.2023
Bachelor of Arts: Psychology -
The University of Melbourne
Melbourne, VIC06.2021
Media Study -
Exchange Program - Korea University
Seoul, Korea01.2020
Skills
- Graphic Design: Adobe, Photoshop, Adobe Lightroom, Adobe Premiere Pro
- Microsoft: Excel, Outlook
- Statistical Computing: R studio, SPSS
- Language Skill: English & Chinese
- Strategic Planning, Branding, Event Planning
- CRM & Relationship Building
- Forecasting
- Campaign Development
- Performance & Market Analysis
- Database Management
- Digital marketing strategies, EDM Marketing
- Teamwork and Collaboration, Leadership, Problem-solving
References
· Dr Theresa Teo
Position: Marketing Coordinator
Company address: 11 York St, Sydney NSW 2000
Company phone: +61 421379043
Company email: marketing.markcubator@alphaimm.com
· ShanShan Li
Position: Marketing and Sales Intern
Company address: Level 19/ 1904, HOPSON ONE International Building, No. 2218 Huangxing Road, Yangpu District, Shanghai.
Company phone: 18792568917
Company email: 1365518272@qq.com
Timeline
Marketing Coordinator
AlphalMM Agency
07.2023 - Current
CR Dreams of Reality
Food Promoter
06.2023 - 08.2023
Marketing and Sales Intern
Shanghai YinLang Information Technology
03.2021 - 12.2021
Master of Digital Communication and Culture -
The University of Sydney
Bachelor of Arts: Psychology -
The University of Melbourne
Media Study -
Exchange Program - Korea University
Similar Profiles
SARA LAMOTHESARA LAMOTHE
Home health Aid / Caregiver at Apex health Agency, Concierge Agency, Aqua Agency, Senior Nannies AgencyHome health Aid / Caregiver at Apex health Agency, Concierge Agency, Aqua Agency, Senior Nannies Agency
Gurpreet KaurGurpreet Kaur
Registered Nurse at Quality Care Nursing Agency, E4 AgencyRegistered Nurse at Quality Care Nursing Agency, E4 Agency
Tina ReedTina Reed
Licensed Insurance Producer/CSR at FARMERS INSURANCE AGENCY/NAZE PERRY INSURANCE AGENCYLicensed Insurance Producer/CSR at FARMERS INSURANCE AGENCY/NAZE PERRY INSURANCE AGENCY
Leroy TeaoLeroy Teao
Concrete Laborer/Finisher at XC ConstructionConcrete Laborer/Finisher at XC Construction
Cooper ChiarelliCooper Chiarelli
Concrete Finisher at MilleenConcrete Finisher at Milleen