Que Ramli

Lead social media strategy efforts for brands in Asia, driving a 13x growth of social media employees from 2 to 26 employees across social media and influencer outreach services.

Key priority is to drive sustainable relationships with our clients, working hand in hand with them as partners and their extended social media colleagues.

Account Management

• Unilever Food Solutions, Unilever (Food Pulse PH)
• AHC, Unilever (MY)

Social Media & Influencer Outreach Services

• CLEAR, Unilever (Global)
• Masak Apa Hari Ini, Unilever (ID)
• All Things Hair, Unilever (ID)
• Maxicorn, Indofoods (ID)
• Seventh Generation, Unilever (MY)
• Ben & Jerry's, Unilever (Global)
• Ricola (SG & TH)
• Sunglass Hut, Luxottica Group (SG)
• KODAK Lens, Essilor (Global)
• RELX International (ASIA)

Awards & Recognitions

• Most Valuable Player Award - April 2020
• Most Valuable Player Award - October 2020
• Most Valuable Player Award Overall 2020

Brands:

• SK-II
• Amazon Prime
• Proacter & Gamble: Vicks
• Absolut
• Concha y Toro

Responsibilities:

• The key driver of launching open-sourced creative briefs to a community global of creatives
• Drove campaign awareness by spearheading targeted outreach programs and activities
• Managed campaign timelines
• Key person managing clients with regards to all campaign activities

Brands: Disney Channel, Disney Junior and Disney XD

Key Achievements:

• Unicorn of the Month (July 2017) Award
• Ostrich award

Responsibilities:

• Drove social media content and campaign strategy efforts of Disney's TV priorities for 6 key markets in Southeast Asia, ensuring social media communications align programming and marketing activities
• Led social media live coverages of on-ground activations to further drive engagement on social media

Key Campaigns:

• Disney Junior's Magical Moments campaign: 10M Video views via Facebook
• New Disney Princess TV Series Launch on Disney Channel: Elena of Avalor with more than 4M user engagement on Facebook, an engagement rate of 16.7% (Benchmark: 5.5%)
• Live Social Media Coverage of 'We Love Disney' Indonesia concert, Globe x Disney's ‘Dream Big Princess’ concert in Philippines, and ‘Beauty and the Beast’ movie premiere in Singapore
• Launch of new TV new series 'Mickey and the Roadster Racers' on Disney Junior Asia
• Launch of new TV Series; Club Mickey Mouse; Disney Channel's Best Performing Series of All Time- overall campaign reach of 20M, user engagement of 5M. Its digital-first web series reached over 3M Malaysian users, driving over 1M video views, growing the stars' social media following by over 60% organically on Instagram.

Brands: Samsung Mobile, TV & Home Appliances

• Increased customer engagement through social media.
• Analyzed and reported social media and online marketing campaign results.
• Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
• Monitored online presence of company's brand to engage with users and strengthen customer relationships.
• Communicated regularly with internal teams for daily support and strategic planning for campaigns.

Key Achievements:

• Promoted from Social Media Manager to a Senior Social Media Manager within a year
• 'Boldest Change Maker' Award 2014
• Creative Agency of The Year 2015
• Content Agency of The Year 2015

Brands:

• BRF Asia (Sadia)
• Proacter & Gamble: Vicks & Oral B
• BreadTalk Group brands: BreadTalk, Toast Box, The Icing Room & Bread Society
• Citibank
• Bosch Home Appliances
• Jcube (Shopping mall)

Responsibilities:

• Regional account lead for a FMCG brand from Brazil, for 2 markets; Singapore and Hong Kong.
• Regional social media manager for Vicks (Proacter & Gamble) for 3 key markets; India, Indonesia and Philippines
• Manages a total of 4 Community Managers
• Collaborate with the social media creative teams to create and deliver best-in-class social media and content-driven campaigns to drive brand engagement on social media
• Develop social editorial calendars and working with local community managers to optimise our client’s social media channels.
• Reporting and analysis of data to optimise communication in social media channels in a way to improve engagement and brand loyalty for our clients.

Key Achievements

• Promoted from intern to permanent staff within 3 months.
• Drove 74% fan increase (14K to 24.3K) Facebook fans in 8 months, with limited ad budget
• Editorial media coverage worth S$ 96,175.00 from 35 platforms including key online platforms like My Fat Pocket, Insing, Omy.sg and Clozette

Brands:

• Valentino Fashions
• Safilo
• Frederique Constant
• Taste Enclave
• Larry Jewelry (local jewelry brand)
• Bio – Oil
• Viterbo Interior Design
• SantaCon 2013
• The Glamourous Factory
• Kilo Fascion Asia (pop up luxury boutique)
• Carlo Rino, Bonia House (local fashion accessories brand).

Responsibilities

• Led all digital PR activities including new business pitches and the development of Digital PR as a new service, including managing 3 team members
• Built relationships with key print and online fashion, lifestyle titles, and influencers
• Proactively drove digital engagement tie–ups with Maybelline, Z.A Cosmetics, Kit Kat Singapore, Sentosa Island, Bellabox and Cathay Cineleisure for Carlo Rino Singapore
• Conceptualized digital campaigns and drove community building through social content for Carlo Rino Singapore's Facebook Page
• Planned and led Carlo Rino's Fall Winter 2012 Media Preview Session
• Drove paid social strategy efforts aimed at fan acquisition
• Conceptualized, designed, and handled copywriting of monthly EDMs

Brands:

• Standard Chartered
• Frank by OCBC

Responsibilities:

• Brand & Consumer Research to support upcoming campaign and brand planning activities for Facebook and mobile apps
• Managed digital influencer engagement events
• Analyzed and reported social media and online marketing campaign results
• Supported in general office administration and planning of team bonding activities

• First Plus Size digital platform in Singapore driving readership of more than 10K impressions per day since 2009
• Cozycot's Top 100 Inspiring Women 2012
• Engaged as an influencer by various fashion, beauty, lifestyle and corporate brands that include Carlo Rino Singapore, Flow Clothing (Valiram Group), Paypal, Zalora, N.E.Mation, Frank by OCBC, Sentosa Island, Panasonic, Haagen Dazs, Nando’s, Manhattan Fish Market, Cetaphil, Lactacyd, Biore, Proasis Skin & Body Care, Mucota, Kinerase, Ministry of Defence and many more.