Celia Li
City of Melbourne,VIC
Summary
Data Science graduate from the University of Melbourne with a solid foundation in data analysis, machine learning, mathematics, and statistics. Currently at New Aim, supporting data-driven decisions in logistics and e-commerce through ML models, cost optimization, and AI-powered chatbot development for postage simulations. Proficient in Python, SQL, and Power BI, with a strong focus on translating data into actionable insights and solving real-world business challenges.
Overview
3
3
years of professional experience
Work History
Junior Data Scientist
New Aim
05.2024 - Current
- Contributed to the Google GCP project, designing evaluation metrics and running multiple rounds of assessments for the competitor identifier model.
- Built and ran extensive postage simulations and analyses on postage cost changes, postcode selection strategies, and billing weight distribution to refine shipping decisions.
- Built the MCP chatbot, integrating postage simulation with AI intent detection to improve speed, accuracy, and usability.
- Supported operational improvements through warehouse KPI evaluations and order fulfillment performance analyses.
Product Manager & Data Analyst
Baidu (The 'Google of China' & a Fortune 500 Company)
12.2022 - 03.2023
- Boosted landing page conversion rate to 6.13% through user-focused enhancements and strategic A/B
testing, leading to more than 6,000 daily visits to payment page and a turnover increase of over CNY 1 million - Conducted multi-dimensional analysis of user behaviour and consultation trends by province, calculating growth rates and visualizing data with trend graphs deploying tableau
Education
Master of Data Science -
The University of Melbourne
12.2023
Bachelor of Data Science -
The University of Melbourne
12.2021
Timeline
Junior Data Scientist
New Aim
05.2024 - Current
Product Manager & Data Analyst
Baidu (The 'Google of China' & a Fortune 500 Company)
12.2022 - 03.2023
Master of Data Science -
The University of Melbourne
Bachelor of Data Science -
The University of Melbourne
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