Celina Touma
Summary
Experienced and self-motivated Sales Team Member, Telco-Sales Coordinator, Merchandise Manager, and Territory Manager with eight years of industry experience overseeing sales figures, KPI targets, and team training and development. Bringing forth a proven track record of working collaboratively with sales teams to achieve goals, increase revenue gains, and advance the sales cycle of the company. A strong leader with the ability to increase sales and develop strategies to retain customers, the ability to build a strong and healthy work environment, and execute promotional branded setups.
Overview
11
11
years of professional experience
Work History
Territory Manager
Red Bull
05.2022 - Current
- Developed strong relationships with key decision-makers, within a portfolio of 150+ local business's
- Achieved 100% of set KPI's on a trimesterly basis, based on Points of Distribution, FSI, Brand Visibility, Long Term in Store Sales Drivers, Cooler Availability, and New Business
- Worked closely and alongside Distribution partners on a daily basis as well as monthly collaborative Day In Trades
- Joint collaboration with the On Premise team to work on accounts such as local pubs, restaurants, and bars within South West Sydney
- Planned and executed a 360 cross collaboration with other departments in order to support local accounts and local community moments booking the Red Bull Event Vehicles such as the Mini Cooper sampling mission, the Event Vehicle, and the V8 Show Car
- Worked on and executed Local Moments such as Sydney Mardi Gras, Sydney Cliff Diving, Ramadan, Red Bull Contested, NRL Footy Grand Finals, Red Bull Dance Your Style, and Red Bull Half Court
- Analyzed sales data through depletions reporting to identify areas for territory improvement and implemented strategies to maximize sales growth within certain national accounts and independent business
- Trained and mentored 6+ sales representatives in sales techniques and strategies, through a Wings Program
- Led Quarterly National Training programs to the 20+ Sales Team
- Worked closely with key decision makers of independent and corporate business, B2B
- Quarterly NSW Regional Visitation
- Drive compliance and support of agreed and over and above national, state and local promotion opportunities
- Executed defined plans in Retail, Impulse and Non-Traditional account in a geographical area
- Delivered maximum distribution and availability of Red Bull products in line with company standards
Merchandise Manager
JB Hi-Fi
05.2021 - 04.2022
- Provided optimal assistance to the Store Manager and handled a variety of tasks
- 2IC
- Planned and coordinated store rosters for 50+ staff member's
- Day to day management of opening and closing the retail store
- Partnering with brand representatives for in-store training and merchandising standards
- Executing paid for partnerships via in store branded set ups
- Weekly coaching and training sessions with 20+ staff members
- KPI driven
- Organisation and execution of weekly sales set ups
- Attending quarterly managerial training sessions
Telco Sales-Coordinator
JB Hi-Fi
08.2020 - 05.2021
- Worked to ensure a positive and hassle-free customer experience
- Identified and maximized sales opportunities, and increased customer retention rates
- Settled any customer disputes in a professional and pleasant manner
- Lead a sales team of 10+ team members
- Weekly individual coaching and development sessions with core team members
- Reviewed KPI standards and executed monthly department plans
- Held and lead training biannual sessions with 5+ stores in the company
- Worked to ensure a neat and attractive sales environment, and assisted in the setup of visual displays
- Attended fortnightly sales and training sessions, company held and brand ambassadors
- Executed country wide product and service launches
- 1st in sales launch for Australia and New Zealand
Sales Team Member
JB Hi-Fi
10.2017 - 08.2020
- Monitored the performance of sales team members and worked to increase team morale and motivation
- Helped to increase customer retention by striving to create wonderful customer experiences
- Consistently surpassed sales quotas by implementing effective sales strategies and equipping providers with powerful product knowledge
- Trained new sales professionals and provided coaching as needed to maintain company sales success
- Led sales department with a can-do attitude and high quarterly sales
- Attended branded training and development events
Team Member
Toys R Us
01.2014 - 09.2017
- Brought forth excellent customer service skills and a committment to customer satisfaction
- Worked to ensure a neat and attractive sales environment, and assisted in the setup of visual displays
- Handled all merchandise with care and packed customer bags neatly
- Managed orders, supervised stock, and organised night fills and stock replenishment
Education
High School -
Robert Townson High School
12.2016
Bachelor of Marketing and Management -
Griffith University
12.2024
Skills
- Team Member Training and Development
- Effective Time Management
- Meticulous attention to detail
- Product and Services Launch Expert
- Strategic Merchandise Knowledge
- Brand Management and Cooperation
- Excellent Customer Service
- Ability to Work in a Team
- Strategic Sales Knowledge
- Leadership Skills
Languages
English
Personal Information
- Date of Birth: 10/30/97
- Driving License: Full License
Hobbies and Interests
LEGO enthusiast. A lover of the intricate and beautifully designed Creator Sets. Enjoys a relaxing evening of building.
Timeline
Territory Manager
Red Bull
05.2022 - Current
Merchandise Manager
JB Hi-Fi
05.2021 - 04.2022
Telco Sales-Coordinator
JB Hi-Fi
08.2020 - 05.2021
Sales Team Member
JB Hi-Fi
10.2017 - 08.2020
Team Member
Toys R Us
01.2014 - 09.2017
Bachelor of Marketing and Management -
Griffith University
High School -
Robert Townson High School
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