Chai Ni Soo Hoo
Adelaide,SA
Summary
Enthusiastic and highly motivated Digital Marketing graduate with a foundation in paid search, SEO, and SEM strategies. Proficient in enhancing click-through rates (CTR) and conducting competitive analysis through academic projects. Skilled in channel and audience selection, with a focus on targeting and optimizing campaigns for maximum impact. Adept at measuring and analyzing key performance indicators (KPIs) to drive data-informed decisions and improve marketing effectiveness. Eager to apply academic knowledge and hands-on experience to contribute to innovative digital marketing initiatives and deliver measurable results.
Overview
5
5
years of professional experience
Work History
Brand Marketing Assistant
Cakepapa
07.2023 - Current
- Developed content strategies and managed content calendars to ensure timely and relevant posts. 20+ Weekly Posts across multiple platforms. 10 WeChat Moments to drive engagement ,3 Instagram Posts to attract and engage followers, 5 Instagram Stories for real-time updates and interaction ,2-3 Red Posts to reach a broader audience.
- Conducted detailed local keyword research to identify high-traffic search terms relevant to the business, and effectively integrated these keywords into Google My Business and website content. Increasing website traffic by 25%.
- Collaborated with marketing manager and assist created and managed seasonal or promotional ad campaigns to capitalize on market trends and seasonal demand.
Service Crew Member
UNIQLO
04.2023 - 07.2023
- Maximize efficiency to improve brand awareness, especially in Word of mouth form.
- Collaborated with brand manager on advertising campaigns, understand the main objective of the season's campaign. Ensuring alignment with overall marketing objectives.
COSTUMER SERVICE
Winter Warmers Coffee & Tea House
02.2020 - 07.2020
- Accurately managed orders and inventory, ensuring efficient operation.
- Managed multiple tables and tasks during peak periods, ensuring efficient service.
- Developed strong communication skills by interacting with diverse customers, resolving issues, and providing best service.
Education
Bachelor Of Business - Digital Marketing And Communications
University of Adelaide
Adelaide, SAPenang Chinese Girls Private High School
Penang, Malaysia Wuxi International School
Wuxi, China Skills
Multilingual - English ( Spoken & Written), Chinese (Native), Bahasa Malaysia
Technical skills - Microsoft Office (Word, PowerPoint and Excel), Mailchimp , WordPress, Canvas
Software - Tableau, Python and Anacond, Google Analytics, Leximancer, Polinode
Timeline
Brand Marketing Assistant
Cakepapa
07.2023 - Current
Service Crew Member
UNIQLO
04.2023 - 07.2023
COSTUMER SERVICE
Winter Warmers Coffee & Tea House
02.2020 - 07.2020
Bachelor Of Business - Digital Marketing And Communications
University of Adelaide
Penang Chinese Girls Private High School
Wuxi International School
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