Chaitanya Rane
Melbourne,VIC
Summary
Multitasking Commercial Director with a background developing recommendations that drive strategic growth. Passionate professional participating in key sales meetings and defining long-term sales strategies. Offering exemplary collaboration, team oversight and decision-making skills.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Commercial Director
Hilton Melbourne Little Queen Street
02.2022 - Current
- Streamlined internal communications between departments, promoting a culture of collaboration and shared goals.
- Managed a team of sales professionals, providing ongoing coaching and support to drive individual performance.
- Developed annual budgets based on historical data analysis and projected growth objectives.
- Developed strategic initiatives based upon company objectives aimed at accelerating growth.
- Found appropriate stories and ideas for programming to engage target audiences and hook advertisers.
Cluster Commercial Director
Hilton
09.2018 - 02.2022
- Responsible for developing and implementing a commercial strategy covering all segments and channels to maximize total revenue and profit performance as well as market share penetration for the Northern Territory portfolio
- Responsibility over leading, coaching, developing, recruiting and retaining future commercial talent
- Portfolio: 850 keys spanning across 4 hotels and 2 brands Hilton and Doubletree
- Restructured team in line with current market scenario (2019 to current) to be more streamlined in terms of operational efficiency and cost implications, while maintaining productivity
- Developed a Total Account Management (TAM) approach to key local C&E clients to increase Share of Wallet and ancillary spends such as F&B and rooms
- TAM approach drove the aggressive acquisition of local accounts, SME and individual government departments on direct contracts reducing the reliance on aggregators and travel management companies
- In a declining market successfully drove RevPAR Index ahead of fair share via rate to achieve leadership position all hotels combined and individually outstripping gain versus market by +13% (2019)
- Successfully implemented mitigation strategies to replace loss of air crew at Hilton Darwin to achieve stronger results that 2019
- (FY 2021)
- Developed and implemented strategies to acquire military groups direct for biennial training exercises thereby driving profit maximization on group acquisition (Darwin Cluster)
- Developed the Stay and Spend package to include other operators and tourism partners to increase the NT tourism voucher spend at the hotels over the low season driving a revenue in excess of $2M and used the partner channels to grow and increase presence
- Hilton Darwin won the best marketed hotel award this year (2021) at the Hospitality NT awards leveraging on all our key F&B initiatives and marketing activities during the 2020 lockdown including the launch of the wine and dine series
- We furthered our marketing by launching and leveraging the tourism vouchers initiative to drive staycation success
- Re-positioned our brand new restaurant “Pepperberry” at Hilton Darwin in September 2020 and aggressively marketed it through local channels such as social media, TV, radio
- We also created an influencer partnership to drive recognition and footfall in the restaurant
- Pepperberry won the restaurant of the year award in NT (2021).
- Developed pricing strategies that balanced profit margins with competitive positioning, driving sustainable growth.
Senior Cluster Revenue Manager
Hilton
05.2015 - 09.2018
- Responsible for maximizing revenue and profit for up to 20 hotels and four brands in Asia-Pacific
- Driving continued development and growth of the cluster revenue managers and analysts through coaching
- Key Assignments: Hilton Sydney & Hilton Brisbane
- With strong commercial focus drove fair market share for Hilton Sydney to ahead & gaining for the first time in 15 months & drove the revenue index for the year ahead of fair share having trailed behind for 5 months year to date in 2016
- Developed & delivered a comprehensive Revenue Management workshop for all revenue managers in India
- Partnered with the Regional Director of Revenue to setup Budget Focus Meetings to have an aligned regional approach for 2018 removing the need for a regional meeting
- Led the communication and training revamp of the RMCC Business Focus Meeting for APAC.
Cluster Revenue Manager
Hilton
05.2014 - 04.2015
- Managed multiple hotels at a corporate level in optimizing revenue performance
- Responsibilities involved: communication, pricing, yielding, sales & marketing strategy, online travel agency management, reservations, conference & events, forecasting, budget proposal, and hosting of daily/weekly meetings to ensure management was aligned with objectives
- Key Assignments: Conrad Bangkok |Hilton Shanghai Hongqiao |Doubletree by Hilton Resort Hainan Qixianling
- Grew the revenue base to its highest ever in a single year which repositioned the hotel as the No.1 EBITDA contributed in Mainland China for the company – Hilton Shanghai Hongqiao
- Along with the Dir
- Business Development we repositioned Conrad Bangkok with the leisure market
- In 2015 Conrad Bangkok achieved the fastest growing RGI (ranking 1of 6) full year.
Education
Bachelor of Arts - Hospitality Management
University of Huddersfield United Kingdom
I.H.M -AurangabadSkills
- Proficient in IDEAS RMS V5i, Hilton CRS, Ideas GRO
- Proficient in Opera, Fidelio and Amadeus PMS, Holidex and Trust CRS
- Proficient in Perform & Price Optimization, OPTIMS (Amadeus) Revenue Management Software, IBP, Delphi (catering and sales), Sales Force (reporting and analytics dashboards)
- Industry Expertise
- Budgeting and Expenditures
- Business Objective Analysis
- Change Management
Personal Information
Date of Birth: 11/22/85
Certification
- [Area of certification] Training - [Timeframe]
Timeline
Commercial Director
Hilton Melbourne Little Queen Street
02.2022 - Current
Cluster Commercial Director
Hilton
09.2018 - 02.2022
Senior Cluster Revenue Manager
Hilton
05.2015 - 09.2018
Cluster Revenue Manager
Hilton
05.2014 - 04.2015
Bachelor of Arts - Hospitality Management
University of Huddersfield United Kingdom
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