CHANDIMAL PERERA

Versatile sales & marketing professional with a progressive career spanning over 23 years in the field of leasing. Have extensive knowledge and experience in strategic planning, business development, product management, brand development, sales & operations management. Able to identify and implement efficiency and operational solutions to ensure compliance while maximizing profits, quality, and productivity. Seeking employment in a reputable organization where I can contribute my knowledge, expertise, and ideas to the organization's growth and success.

• Best branch award in 2016 at the company awards ceremony.
• Fastest branch in the history of the company to reach the 2BN business portfolio under my direction.
• Awarded as the second-best performer in the Commercial Leasing executive category in 2009, 2010 and 2011 consecutively.
• Achieved set target by 140% and rated as the best performer in the 2012 financial year (set target 175Mn and archived 250Mn).

• Assistant General Manager - Leasing, Asia Asset Finance PLC, Colombo, Western Province, 02, Sri Lanka, 03/01/24, 01/31/25, Spearheaded the establishment of the leasing business at Asia Asset Finance PLC., Innovatively conceptualized and executed the digitalized leasing model., Formulated and instituted comprehensive policies and procedures for leasing operations., Recruited, onboarded, and trained a proficient team to support leasing activities., Strategically developed and expanded distribution channels for leasing products., Managed the marketing efforts, encompassing both digital and traditional methods., Consistently achieved 60% of the monthly targets, optimizing limited resources., Coordinated with the legal team to simplify leasing agreements.
• Deputy General Manager Sales & Marketing, SL Mobility (Pvt) Ltd, Colombo, Western Province, 08, Sri Lanka, 10/01/23, 03/31/24, Leading, mentoring, and motivating the sales team while developing and executing the sales strategy to achieve revenue and growth targets., Developing and executing the marketing strategy to enhance brand visibility, awareness, and engagement., Managing advertising, public relations, and digital marketing efforts to maximize reach and impact while building a strong brand identity., Staying up to date with industry trends, EV technology, and competitors and leading the introduction of new products to the market, including pricing and positioning strategies., Utilizing data-driven insights to make informed decisions and refining sales and marketing strategies.
• Head of Leasing / Assistant General Manager, Softlogic Finance PLC, Colombo, Western Province, 04, Sri Lanka, 08/01/19, 10/31/23, Managing and overseeing all aspects of the leasing functions, day to day operations and ensuring maximum optimization of resources., Driving recoveries and collections while implementing leasing prevention by combining both sales forces and recovery teams., Proposing senior management on leasing-related matters for acquisitions and new developments.
• Head of Asset Backed Finance, Commercial Leasing & Finance PLC, Colombo, Western Province, 04, Sri Lanka, 08/01/17, 08/31/19, Being responsible for developing the asset bank portfolio of the company to enhance the company's market share., Involving in developing new products to cater the customer needs attractively and more effectively.
• Branch Manager, Commercial Leasing & Finance PLC, Grandpass, Western Province, Sri Lanka, 10/01/14, 08/31/17
• Senior Marketing Executive, Commercial Leasing & Property Management, Sri Lanka, Sri Lanka, 10/01/07, 08/31/14
• Marketing Assistant, Ceylinco Leasing Corporation LTD, Sri Lanka, Sri Lanka, 01/01/05, 12/31/07
• Marketing Executive, Nivasi Developers, Sri Lanka, Sri Lanka, 01/01/02, 12/31/05

• 23+ years of proven work experience
• Advanced knowledge in leasing, sales, marketing, and business administration
• Understanding of commercial trends and marketing strategies
• Ability to manage a large number of employees
• Identifying business opportunities and implementing business plans