Summary
Overview
Work History
Education
Skills
Certification
REFERENCES
Timeline
Generic

Angelina LIU

North Melbourne

Summary

Resourceful media, marketing & PR professional with 5 years of experience developing and implementing public campaigns based in Australia. Highly enthusiastic individual with strong focus on copywriting, hosting and event organising. Capable of effective multilingual communication including English, Mandarin, Cantonese and Japanese. Skilled at relationship building with teams and clients alike and quite good at operating digital media for organisations. Also grasping basic knowledge of computer programming languages.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Executive Director

ACL MEDIA
10.2018 - Current
  • Focused teams on developing innovative and cutting-edge approaches at all levels with effective resource allocation and strategic planning.
  • Worked closely with organizational leadership, including board of directors, to strategically affect direction of operations.
  • Optimized operational processes by developing company-wide analytics tool to address client-specific metrics.
  • Developed impactful and strategic partnerships with different corporate clients to drive business development.
  • Evaluated scripts to identify creative strategies and resource needs for effective production.

Editor-in-Chief

WEYOU Magazine
09.2018 - Current
  • Oversaw editorial calendar and led content creation across all social channels to ensure timely posting
  • Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content
  • Proofread, edited, and evaluated final copy to verify content aligned with established guidelines
  • Worked with board of directors to resolve problems, improve operations and provide exceptional media, marketing & PR advices
  • Planned and hosted events to generate awareness of publication

Operations & PR Manager

Eastern Media & Chinese Boat Club(CBC)
07.2017 - 06.2018
  • Established operational objectives and work plans. Delegated assignments to subordinate coordinators. Also hired and trained staff. Coached and mentored staff to ensure smooth adoption of new public projects
  • Established and maintained sponsorships, partnerships and CBC memberships. Developed marketing plans, proposals and presentations for targeted clients
  • Wrote media release for sponsors and partners including galleries, law firms, luxury brands and real estate companies. Operated website and public WeChat Account (social media similar to Facebook). Also developed relationships with local media
  • Managed and hosted 1-2 public events per month. Established the creation of the marketing strategy and advertising initiatives that were used to promote the facility to the public
  • Successful public projects include Rolls-Royce Phantom VIP Release Ceremony, Franck Muller VIP Cocktail Party, Asian Executive Melbourne Cup Charity Ball, Chinese Traditional Art Exhibition, Opalus Jewelry VIP event, CBC Golden Era Luncheon, Garrard Jewelry Closing Ceremony, Famous Actor Mintao Liu's VIP event, CBC VIP Cruise Party, Sentosa Golf Match etc

Marketing And Media Coordinator

Australian Business Forum
03.2015 - 05.2017
  • Communicating with clients from diverse backgrounds including sponsors, speakers and media partners
  • Translating documents including contracts, event reviews and authorized articles
  • Writing and editing press release for media contacts and updating articles on social media
  • Researching and sourcing valuable information to support campaign organising. Information such as potential sponsors, media contacts and cost effective quotations
  • Coordinating and collaborating with the team in the event. Dealing with event incidents such as organizing volunteers, guiding clients, maintaining orders and checking equipments
  • Participated events includes Australia-China BusinessWeek, China Digital Conference, Fortune Forum, Australia-China Expo and B2B Expo

Client Manager

CITIC Trust Co
01.2014 - 06.2014
  • Finding customers from various sources.
  • Maintaining the relationships with the existing customers.
  • Communicating and coordinating with wealth managers including assisting wealth managers selling trust and making trust contracts.

Education

Master of Business - International Marketing

Monash University
Melbourne
07.2017

Bachelor of Science - Information System (Japanese & English)

Dalian Foreign Languages University
China
2013

Skills

  • Multilingual: Chinese, English, Japanese, Cantonese
  • Basic programming ability using C language, C#, java, SQL, oracle
  • Versatile on Art: Singing, dancing, Chinese calligraphy, tea ceremony, guzheng
  • Flexibility, organising ability and good leadership skills
  • Strong multi-cultural competence with international perspective
  • Highly-motivated and reliable with pleasant personality

Certification

  • Mandarin first class and second Level
  • Japanese-language proficiency Level N1
  • Driving license
  • Certificate of appreciation for volunteering at the 2016 Federal Election(Liberal Party of Australia)
  • Award of Most Popular Anchor at 2018 Australian Internet & TV Anchor Competition organised by Ostar TV

REFERENCES

Ray Evans

CEO, Australian Business Forum

ray.evans@abforum.com.au

Sammie Liang

Founder, Eastern Media & Chinese Boat Club

chineseboatclub@gmail.com

Shawn Yi

CEO, WeYou Corporation

shawn.yi@weyou.com.au

Timeline

Executive Director

ACL MEDIA
10.2018 - Current

Editor-in-Chief

WEYOU Magazine
09.2018 - Current

Operations & PR Manager

Eastern Media & Chinese Boat Club(CBC)
07.2017 - 06.2018

Marketing And Media Coordinator

Australian Business Forum
03.2015 - 05.2017

Client Manager

CITIC Trust Co
01.2014 - 06.2014

Master of Business - International Marketing

Monash University

Bachelor of Science - Information System (Japanese & English)

Dalian Foreign Languages University

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