Chantal CHAN
Sydney
Summary
Expert in digital marketing strategies, including SEO, SEM, social media strategy, affiliate marketing and data analytics. Proven ability to analyze data and optimize campaigns for improved performance. Strong communication skills facilitate collaboration across diverse teams. Demonstrated success in fast-paced environments, driving results in omni-channel performance.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing Manager
Retail Apparel Group
09.2021 - Current
- Developed and implemented full-funnel digital marketing strategies for Tarocash to drive website & store traffic and revenue through paid search, paid social, programmatic ads, affiliate and SEO.
- Managed and allocate digital marketing budget effectively and set clear performance goals with KPIs to maximise effectiveness and drive conversions & new customer acquisition.
- Automated reporting processes using Supermetrics and provide data-driven insights based on ad platform data & Google Analytics.
- Monitored and analysed market trends, customer behaviour and competitor activity to identify market opportunities
- Collaborated with cross-function teams to ensure consistent brand messaging and manage advertising agencies to execute digital marketing campaigns.
Regional Digital Marketing Manager
A.S. WATSON GROUP
01.2018 - 03.2021
- Built digital branding and supported eCommerce growth through data-driven strategies across own websites & apps, search engines, social media, and digital ads.
- Led SEO on-page optimization project, conducting site audits and keyword research with SEMrush to address technical issues.
- Monitored digital ad performance, offering insights to business units and agencies to achieve KPIs like ROAS and conversion rates.
- Introduced data feed management tool, troubleshooting product feed issues to enhance ad performance in Google Shopping Ads and Facebook/Instagram.
- Developed social media & influencer marketing strategies for business units, boosting engagement and follower growth across various channels.
Assistant Manager – Marketing
NEO DERM GROUP LTD
03.2016 - 01.2018
- To ensure leading position of Dermes in local market and generate new leads from online platforms through effective marketing campaigns
- Responsible for lead generation from search engines, official brand website and social media (Facebook and Influencers)
- Managed channels are accountable for 40% of overall sales leads
- Managed 8 major branding and social campaigns to ensure customers’ top of mind with a reach over 1.5 million on average per campaign
- Identified potential online reputation issues, initiated and took charge of the online reputation management project by reducing negative content on search engines and social media platforms
Senior Officer – Digital Marketing
New World Development Company LTD
03.2015 - 02.2016
- To develop, execute and monitor digital projects within property and retail sectors to drive awareness and conversions through various digital platforms.
- Executed Online-to-Offline strategy for sales launch promotions of new properties, emphasizing media buying including search ads, social, retargeting, and content marketing.
- Managed brand building projects for Hong Kong and China by optimizing content strategy to improve search engine results on Google & Baidu.
- Enhanced content across multiple platforms, including finance news, Wikipedia, Baidu Baike, WeChat, and Weibo, to align brand image with company core values
- Oversee digital guidelines and enhancement projects for New World Group websites.
Assistant E-Business Manager
SINO GROUP OF HOTELS
06.2013 - 03.2015
- Developed e-commerce strategy within revenue and e-business department, optimizing distribution channels to expand market share and meet revenue targets.
- Implemented Search Engine Optimization project to improve hotel website rankings and monitored performance using Google Analytics.
- Provided management with regular analyses of e-business performance to assess online pricing strategies and advertising effectiveness.
- Developed promotional plans for hotel websites and third-party platforms to enhance brand awareness and maximize revenue.
- Oversaw new booking engine projects, website revamps and new hotel opening projects.
Education
Bachelor of Engineering - Logistics Engineering and Supply Chain Management
The University of Hong Kong
01.2010
Skills
- Paid Performance Marketing
- Social Media Strategy
- Affiliate Marketing
- Search Engine Optimization (SEO)
- Data Analysis
- Content Marketing & Influencer Strategy
- Lead Generation
- Project management
Certification
- Aug 2021 Google Ads Apps Certification & Google Ads Search Certification
- Sep 2012 Google Analytics Individual Qualification issued by Google
- Mar 2012 Certificate in Web Analyst by Hong Kong Productivity Council
Languages
English
Full Professional
Chinese (Cantonese)
Native or Bilingual
Chinese (Mandarin)
Full Professional
Timeline
Senior Digital Marketing Manager
Retail Apparel Group
09.2021 - Current
Regional Digital Marketing Manager
A.S. WATSON GROUP
01.2018 - 03.2021
Assistant Manager – Marketing
NEO DERM GROUP LTD
03.2016 - 01.2018
Senior Officer – Digital Marketing
New World Development Company LTD
03.2015 - 02.2016
Assistant E-Business Manager
SINO GROUP OF HOTELS
06.2013 - 03.2015
Bachelor of Engineering - Logistics Engineering and Supply Chain Management
The University of Hong Kong
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