Chantelle Hayes
Bentleigh East,Melbourne
Summary
Results-driven retail executive with over 20 years of comprehensive experience in retail management, specializing in team development and operational excellence. Proven track record of enhancing brand visibility and driving sales growth across international markets, including Australia, New Zealand, Singapore, Hong Kong, the UK, and Europe. Excels in managing multi-regional teams and executing innovative retail strategies. Seeking a Global Retail General Manager role to leverage extensive skills and expertise in driving business success on a global scale.
Overview
28
28
years of professional experience
Work History
Retail General Manager
Smiggle
01.2014 - Current
- Lead retail operations across multiple regions, including Europe, Australia, Hong Kong, and Ireland, consistently achieving and exceeding retail performance targets
- Managed a diverse team of 40 regional managers and visual merchandisers, fostering a culture of collaboration and high performance
- Developed and executed comprehensive retail strategies focusing on sales growth, superior customer experience, merchandising excellence, and robust team development
- Ensured budget adherence regarding operational costs, payroll, inventory shrinkage, and travel expenses
- Spearheaded seasonal conferences to align team objectives and promote brand initiatives across the organization
- Created regional and visual merchandising tools to optimize store performance effectively
Brand Visual Merchandising Manager
Smiggle
01.2010 - 01.2014
- Promoted to oversee brand visual merchandising initiatives throughout Australia, New Zealand, and Asia, enhancing in-store presentation and engaging customers effectively
- Designed and executed fortnightly VM briefs, ensuring consistent delivery and store execution
- Successfully launched over 50 stores in diverse markets, adapting merchandising concepts to align with local preferences and cultural nuances
- Recruited and built a high-performing visual merchandising team, reinforcing brand identity and maximizing visual impact
Regional Manager
Smiggle
01.2008 - 01.2010
- Collaborated with underperforming stores to drive sales through exceptional customer service and operational excellence
- Co-developed the Smiggle Customer Service Model, which standardized best practices across the organization
- Influenced local marketing initiatives and sales strategies, resulting in increased market share and overall profitability
- Provided training and support to store management teams, enhancing operational efficiency and team performance
Store Manager
Smiggle Centre
01.2004 - 01.2008
- Successfully managed the inaugural Smiggle center, setting sales records and establishing strong brand loyalty
- Partnered with head office to generate innovative ideas for brand awareness and business growth in a new market
- Implemented effective visual merchandising and promotional strategies that resulted in increased customer foot traffic and sales
- Cultivated a customer-centric team culture, achieving high levels of customer satisfaction
Store Manager
McDonald's
01.2000 - 01.2004
- Advanced from casual employee to Store Manager, effectively balancing work and academic commitments during high school and university
- Completed all management training programs, leading to enhanced operational performance and service excellence
- Oversaw daily store operations, ensuring compliance with company policies, quality standards, and customer service excellence
- Mentored and developed team members, promoting a dynamic and high-energy environment
Casual Crew Member
McDonald's
01.1997 - 01.2000
- Delivered exceptional customer service in a fast-paced environment, honing communication and teamwork skills
- Aided in food preparation and order management, maintaining tidiness and organization within the dining area
Education
Year 12 -
McKinnon Secondary College
Nursing - 1 Year
Victoria University
Skills
- Retail Strategy Development
- Team Leadership & Management
- Visual Merchandising Excellence
- Multi-Regional Operations
- Sales Growth Optimization
- Customer Experience Enhancement
- Cross-Cultural Communication
- Cost Management & Loss Prevention
Timeline
Retail General Manager
Smiggle
01.2014 - Current
Brand Visual Merchandising Manager
Smiggle
01.2010 - 01.2014
Regional Manager
Smiggle
01.2008 - 01.2010
Store Manager
Smiggle Centre
01.2004 - 01.2008
Store Manager
McDonald's
01.2000 - 01.2004
Casual Crew Member
McDonald's
01.1997 - 01.2000
Year 12 -
McKinnon Secondary College
Nursing - 1 Year
Victoria University
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