Charitha Athukorala
Colombo,Sri Lanka
Summary
Accomplished Sales Account Manager with a proven track record at A.P. Moller Maersk, adept in business growth and retention, and strategic account development. Leveraged CRM and data analytics to exceed revenue targets by aligning with corporate objectives, fostering robust client relationships, and pioneering new market development. Demonstrates exceptional contract negotiation expertise and product solution innovation.
Overview
9
9
years of professional experience
Work History
Sales Account Manager
A.P. Moller Maersk
Colombo, Sri Lanka
08.2023 - Current
- Sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Achieve Revenue and ocean volume targets by align with the company objectives.
- Achieve Sales Hygiene targets on Sales Force.
- Monitored market trends, competitor activities, and customer needs to identify new business opportunities.
- Design customized end to end logistics solutions to the customers collaborating with product and execution teams.
- Delivered sales presentations focused on offerings and unique advantages over competitors.
- Built strong relationships with clients by providing exceptional customer service.
- Delivered exceptional account service to strengthen customer loyalty.
Marketing Account Manager - International Sales &
Lalan Rubbers Pvt Ltd
Colombo, Sri Lanka
04.2022 - 08.2023
- Identify opportunities in new markets, new customer /partnership onboarding and achieve the allocated factory capacity
- Identify new opportunities in UK, Asia and South Africa Middle East markets while doing market research and analysis
- New customer onboarding from the assigned territories for private labels and manage towards a growth plan
- Achieve growth and hit targets by successfully managing the accounts while achieving the budgets assigned to the excising strategic customer accounts
- Build and promote strong, long-lasting tenant relationships by partnerships and understanding their needs
- Understand individual brand's strategy and objectives for growth; provide and deliver a tailor-made product portfolio to ensure retention and optimized conversion
- Present sales, revenue and expenses reports and realistic forecasts to the management team
- Implement account management best practices and SOPs into the business development framework
Senior Executive - International Sales & Marketing
Dutch Lanka Trailer Manufactures Ltd
Colombo, Sri Lanka
07.2019 - 04.2022
- Identified new opportunities across the world while conducting market research and analysis to understand the macro and micro environments.
- Determined the strategies to enter new markets. (Direct export, indirect export, strategic alliances, etc.)
- Understanding the market dynamics and implementing marketing mix strategies to secure the limited B2B opportunities in the new continents through a customer-centric approach.
- Successful export commercialization while fostering good relationships with external stakeholders (key decision makers, regulatory authorities, inspection agencies, and agents) and inter-departments during the order-to-deliver process to ensure customer satisfaction and customer loyalty.
- Lead the export operations in existing markets such as Bangladesh, the Middle East, and Africa to achieve annual business targets.
Country Representative
Morison PLC
Yangon, Myanmar
01.2017 - 06.2019
- Explored the reachable markets through secondary research sources, analyzed the information to understand the export feasibility. (Regulatory and compliances, competitive landscape etc.)
- Led the qualitative research projects in Myanmar to exploit the consumer insights in the marketing strategies.
- Develop the route to market strategy for registered Morison OTC Brands – Morison baby and Morison Lacto.
- Set brand planning calendar, coordinated cross-functional activities and planning processes, managed the timelines and ensured successful implementation of consumer and trade marketing activities while based in Myanmar
- Product launches for Morison baby & Lacto and ensured a successful execution within the time lines
- Coordinated with internal teams such as sales, finance and operations to ensure smooth execution of projects.
- Established distribution channels for effective delivery of products in remote areas.
- Conducted market research and identified potential business opportunities in the country.
Executive- Merchandiser Operations (Nike)
MAS Holdings, Sri Lanka
Colombo, Sri Lanka
01.2016 - 11.2016
- Managed the supply chain activities of secondary level raw materials for Nike Overseas plants while liaising with the local and international suppliers for on time GRN
- Arranged the NIKE plants' booking arrangements and ensured on time system updates for the shipments of 15 Nike Plants in Sri Lanka and overseas
- Achieved weekly stability and performance to meet defined commitment grades while generating weekly/ monthly reports on SAP systems
Education
MBA - Business Administration
University of West London
London12-2024
BSc. Marketing Management (Special) -
University of Sri Jayewardenepura
01.2016
Diploma in Banking and Finance -
Institute of Bankers of Sri Lanka
01.2016
Diploma in Business IT -
Siksil Institute of Information Technology
01.2012
High School Education -
Rathnawali Balika Vidyalaya
Gampaha01.2011
Skills
- Business growth and retention
- Product solution development
- Contract negotiation expertise
- Strategic account development
- New Market Development
- CRM
- Data Analytics
Personal Information
- Date of Birth: 10/22/92
- Marital Status: Single
Timeline
Sales Account Manager
A.P. Moller Maersk
08.2023 - Current
Marketing Account Manager - International Sales &
Lalan Rubbers Pvt Ltd
04.2022 - 08.2023
Senior Executive - International Sales & Marketing
Dutch Lanka Trailer Manufactures Ltd
07.2019 - 04.2022
Country Representative
Morison PLC
01.2017 - 06.2019
Executive- Merchandiser Operations (Nike)
MAS Holdings, Sri Lanka
01.2016 - 11.2016
MBA - Business Administration
University of West London
BSc. Marketing Management (Special) -
University of Sri Jayewardenepura
Diploma in Banking and Finance -
Institute of Bankers of Sri Lanka
Diploma in Business IT -
Siksil Institute of Information Technology
High School Education -
Rathnawali Balika Vidyalaya
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