Summary
Overview
Work History
Education
Skills
Hobbies and Interests
ABOUT ME
Certification
Timeline
Generic

CHARLES ALFRED COLLANTES TAN

Gladesville

Summary

A motivated leader with 11 years of experience in marketing, and events management, with a proven track record in brand activation specializing in promoting Megaworld’s high-value residential projects and townships. Well experience in developing and executing strategic campaigns that drive engagement and contribute to achieving company’s annual revenue targets. I also gained solid foundational experience with my previous organization, where I was involved in managing various types of events across a broad range of industries.

Overview

19
19
years of professional experience
1
1
Certification

Work History

SENIOR OFFICER MARKETING AND EVENTS

MEGAWORLD RESORT ESTATES INC.
01.2012 - 02.2024
  • Handles marketing campaign and event management for Megaworld Corporation's premier township projects such as Eastwood City (One Eastwood Avenue, Eastwood Global Plaza, Golf hill Gardens, Twin Lakes in Tagaytay), Newport City (Savoy Hotel, Belmont Hotel), Westside City (Bayshore Residential Resort, Sunny Coast Residential, Kingsford Hotel) and ArcoVia City (ArcoVia Palazzo, 18 Avenue De Triomphe, and ArcoVia Park Place).
  • Part of the digital campaign and PR corporate team for key town projects such as Eastwood City, Newport City, ArcoVia City, and Westside City projects.
  • Responsible for Marketing activities and internal corporate events including booth exhibits, open house events, annual award ceremonies, road shows, project launchings, and advertising material campaigns such as social media graphics and audio-visual presentations.
  • In charge of marketing materials and event activations.
  • Collaborates with various organizations to establish partnerships through diverse form of advertising.
  • Manages and monitors sales exhibit manning schedules to ensure optimal sales team coverage and event effectiveness. Allocates client inquiries received through web and social media platforms to the appropriate sales teams for timely follow-up and engagement.
  • Proactively plans and coordinates sales activities, incentive programs, awarding ceremonies, special open houses and other marketing related initiatives.
  • Conducts research on new venues for exhibits, mall activation, conventions, trade shows, bazaars, and other organizational events to ensure strategic placement and audience reach.
  • In charge of exhibit set-ups, booth designs, scale model fabrications, administrative work such as organizing files, data entry, processing of supplier’s payments, and securing necessary permits.

CLIENT SERVICE ASSOCIATE

SYKES ASIA INC. AMERIPRISE FINANCIAL SERVICES ACCOUNT
08.2008 - 11.2009
  • Developed and retained business relationships by understanding and acting upon financial transaction requests to meet client needs.
  • Used deep analytical skills for the identification of the concepts and or problems to draw appropriate conclusions.
  • Processed financial account transactions requested by clients or advisors, and set-up cases for additional requests or correcting erroneous transactions (cash, check, stocks, and investments) using Citrix system.
  • Provided exceptional customer service in a fast-paced business process outsourcing environment.

AREA SALES REPRESENTATIVE

EMPERADOR DISTILLERS INCORPORATED
10.2007 - 06.2008
  • Handled the brand of Emperador and Generoso brandy by building a stronger relationship with the existing customers and establishing a new sales channel. Covers lower Antipolo Rizal and Makati City areas.
  • Applied sales and marketing skills to effectively promote and sell assigned products, contributing to overall team targets and business growth.
  • Recommends and implements sales and marketing programs.
  • Managed product related complaints and issues by thoroughly investigating and researching concerns to provide effective resolutions.
  • Promoted as Senior Salesman after three months of service.

MANAGEMENT TRAINEE

THE CRAVINGS GROUP, CENTER FOR CULINARY ARTS, MANILA SEVEN SUITES HOTEL OBSERVATORY/ C3 EVENTS RESTO
09.2006 - 03.2007
  • Responsible for handling inquiries, complaints, and requests to ensure a high-level customer satisfaction and service quality.
  • Assisted guests to their room assignments, bookings, and reservations to ensure a smooth and welcoming check-in experience.
  • Maintained the organization’s positive reputation by actively promoting the place to guests and visitors, enhancing their overall experience and encouraging repeat visits.

OJT CLIENT SERVICE, PRODUCTION ASSISTANT

LIVEWIRE PRODUCTIONS PHILIPPINES
09.2004 - 03.2005
  • Assisted in event planning and execution, including identifying prospective schools to participate in a scheduled series of events for Nickelodeon.
  • Handled logistics, assisted with venue set-up and technical tasks, and provided general support to the our events team during MTV Philippines (Music Television) mall tour activities.
  • Performed clerical administrative duties answering phone calls, schedule appointments, and managing front desk operations.

Education

Bachelor of Science - Commerce Major in Marketing and Advertising

ASIA PACIFIC COLLEGE
01.2005

High school diploma - undefined

KOSTKA SCHOOL OF KATIPUNAN
01.2000

Skills

  • Fluent in English and Filipino both written and verbal
  • Proficient in Windows environment, the Internet and Microsoft Office applications (Word, Excel, PowerPoint)
  • Skilled in using Adobe Photoshop and Adobe Premier
  • Responsible, hardworking, versatile, and goal-oriented
  • Strategic planning

Hobbies and Interests

I am actively involved in various car clubs and automotive organizations in the Philippines, driven by a lifelong passion for cars and the automotive industry that began at a young age. During college, I organized the school’s first-ever car show event, donating all proceeds to support underprivileged street children. I am passionate about motorsports and have participated in drag and circuit racing events. Additionally, I enjoy 4x4 off-roading, motorcycle road trips, and outdoor camping with family and friends. In my free time, I work on car and motorcycle maintenance, sell automotive parts as a personal hobby, create car related video content, and actively participate in car meets.

ABOUT ME

Born on June 25, 1983. Diligent, Responsible, Punctual, Disciplined, Flexible and willing to be trained. I am a good team player but can also work independently. Fluent in English and Filipino both written and verbal. I am proficient in Windows environment, the Internet and Microsoft Office applications (Word, Excel, PowerPoint). Skilled in using Adobe Photoshop and Adobe Premier. A fast-learner and highly motivated person; responsible, hardworking, versatile, and goal-oriented.

Certification

· 5thSTRATEGIC MARKETING CONFERENCE,

Marketing Convergence at Work

· 3rd STRATEGIC MARKETING LECTURE SERIES,

Challenges: New Markets, New Rules, New Strategy

· ADVERTISING SYMPOSIUM

Timeline

SENIOR OFFICER MARKETING AND EVENTS

MEGAWORLD RESORT ESTATES INC.
01.2012 - 02.2024

CLIENT SERVICE ASSOCIATE

SYKES ASIA INC. AMERIPRISE FINANCIAL SERVICES ACCOUNT
08.2008 - 11.2009

AREA SALES REPRESENTATIVE

EMPERADOR DISTILLERS INCORPORATED
10.2007 - 06.2008

MANAGEMENT TRAINEE

THE CRAVINGS GROUP, CENTER FOR CULINARY ARTS, MANILA SEVEN SUITES HOTEL OBSERVATORY/ C3 EVENTS RESTO
09.2006 - 03.2007

OJT CLIENT SERVICE, PRODUCTION ASSISTANT

LIVEWIRE PRODUCTIONS PHILIPPINES
09.2004 - 03.2005

High school diploma - undefined

KOSTKA SCHOOL OF KATIPUNAN

Bachelor of Science - Commerce Major in Marketing and Advertising

ASIA PACIFIC COLLEGE

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CHARLES ALFRED COLLANTES TAN