Charles Cripps
Sydney,Australia
Summary
From the vibrant streets of Hong Kong to the bustling scenes of London, my global experiences have left me with a keen heart for discovery and exploration. With a keen interest in strategic thinking and the "next big thing" in culture, strategy and planning in media gives me the freedom and excitement for limitless discovery. As I'm always searching for anything and everything that ignites my curiosity and dedication to hard work, my energetic and ambitious personality gives me the drive I need to take on big challenges. Whether it's running marathons, amateur boxing, playing tennis, or solving IAG’s toughest briefs, I am always ready to level up in anything I do. At Initiative Australia, I tackled media planning for one of Australia’s biggest insurance brands, IAG. The spirited chaos of this role has provided me with unique experiences in solving business problems for one of the biggest brands in Australian advertising. Fueled by an extensive history of family rivalries and a constant thirst to outdo myself, I’m always on the lookout for new learning opportunities and personal growth. With my eyes set on Amsterdam, what better challenge than to take my passion for sport, and importantly, cutting-edge media planning, and dive headfirst into working with one of the world's biggest brands, Nike. I believe my innate passion for competition, culture, and people makes this a leap worth taking.
Overview
6
6
years of professional experience
Work History
Communications Design Executive
Initiative Australia
09.2022 - Current
- Plan solid campaigns cross-channel from start to finish, including identifying key success metrics & best measurement tools.
- With support, pull together and confidently present compelling 5W responses to your clients based on channel planning.
- Working closely with the Investment team to ensure they are getting what they need from the Planning Team and ‘close the loop’ on all your campaigns.
- For relevant campaigns, work alongside the Strategy team to drive insights, leverage inspirational ideas and be the expert at making those ideas come to life.
- Maintain broad working knowledge of the media landscape, both online and offline and use this knowledge to your advantage to diver best practice work.
Co-Founder & Managing Director
FeelsGood Events
01.2019 - Current
- FeelsGood is a brand that was founded with a strategic focus to develop day time events during the summer period and long weekends.
- Since its inception, the brand has showcased a series of day and night time events in venues across Sydney.
- The key points of difference was to provide a platform to showcase local talent, and provider consumers with a day time Sunday event.
- Key responsibilities include: See Odyssey Music responsibilities.
Sales and Marketing Internship
Cleopatra inc.
05.2021 - 05.2021
- Cleopatra is a newly developed application that seeks to resolve marketing issues inherent in collaborative marketing.
- With a specific focus on influencers and brand collaboration, Cleopatra has a strategic plan to address issues such as fraudulent marketing, influencer authenticity, and market access.
- Key responsibilities include: User acquisition, Lead Generation, & Retention, Brand position & identity development, Research & Analytics, Product Marketing & Positioning, Creating Strategy and Direction, Implementing Short & Long Term Objectives.
Founder & Managing Director
Odyssey Music Events
01.2018 - Current
- Odyssey Music Events is Sydney based brand that plans and presents live music events.
- Initially established from a boutique festival, the brand has since diversified into Sydney's nightlife; engaging in the development of events across various venues and night clubs.
- Key responsibilities include: Strategic decision making, Lead and direct members on operations and procedures, brand development, coordinate with venue managers, liaise with agencies and artists, sales and marketing of events, Accounting.
Events Activations Team Member
Gage Roads Brewing Co
01.2018 - 01.2019
- Gage Roads Brewing Co.
- Is an Australia craft brewery, operating as one of Australia's largest independent breweries.
- The company continues to challenge the status quo in search of new beverage choices, with a willingness to push boundaries through creative marketing and new product development.
- Key responsibilities include: Maintain partnerships with stakeholders, Brand Ambassador, Event Logistics, Stock and product distribution, Liaising with consumers and event partners.
Education
Master of Marketing -
University of Technology Sydney
Graduate Certificate in Marketing -
University of Technology Sydney
01.2020
Bachelor of Arts (Socio Legal Studies & History and Philosophy of Science) -
The University of Sydney
Skills
- Problem-Solving
- Communication & Writing Skills
- Analytical
- Attention to Detail
- Leadership
- Microsoft Office skills
- Self-Motivating
- Conflict Resolution
- Goal-oriented mindset
- Tech-Savvy (AI Proficient)
- Idea Development and Brainstorming
References
- Sam Geer, Managing Director at Initiative Sydney, 0478 034 849, sam.geer@initiative.com
- Emma Greenhalgh, Sydney Head of Communications Design, 0422 068 293, emma.greenhalgh@initiative.com
- James Purcell, Good Drinks, National Account Manager, 0421 614 336, purcell@gooddrinks.com.au
- Branco Chacon, Finely Tuned, Promotions Manager, 0432 266 532, brancochacon94@hotmail.com
- Adam Dive, Cleopatra inc., Founder and CEO, 0490 105 965, adam@the-social.co
Timeline
Communications Design Executive
Initiative Australia
09.2022 - Current
Sales and Marketing Internship
Cleopatra inc.
05.2021 - 05.2021
Co-Founder & Managing Director
FeelsGood Events
01.2019 - Current
Founder & Managing Director
Odyssey Music Events
01.2018 - Current
Events Activations Team Member
Gage Roads Brewing Co
01.2018 - 01.2019
Master of Marketing -
University of Technology Sydney
Graduate Certificate in Marketing -
University of Technology Sydney
Bachelor of Arts (Socio Legal Studies & History and Philosophy of Science) -
The University of Sydney
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