Resourceful Media and Communications Specialist, commended for high productivity and efficient task completion. Expert in media and public relations, content creation, and digital marketing strategies. Excel in communication, teamwork, and adaptability to drive successful media campaigns within digital and print platforms, and foster positive public engagements. Seeking role as a Senior Media Advisor for the Office of Tanya Plibersek MP.
Overview
7
7
years of professional experience
Work History
Customer Service Representative
Woolworths
Sydney, NSW
11.2024 - Current
Speaking with members of the public on a daily basis, interacting with over 40 customers a day. Commended on the ability to build exceptional rapport with customers from a whole array of diverse backgrounds.
Problem-solving to ensure customers' queries are resolved, with expert-level skills in de-escalating matters.
Working effectively with colleagues across the business, including stores, and drivers.
Using a multitude of different digital systems to make a record of calls, emails, and interactive chats with customers.
Hitting Key Performance Index targets above expectations. Following the results of my performance, senior leadership has made changes to their training framework, and has enforced changes across the entire organization.
Communications and Media Officer/Advisor
West Mercia Police and Crime Commissioner's Office
UK
06.2023 - 08.2024
Personally selected to advise the Commissioner on media interviews to convey strong and clear messaging, as well as providing constructive feedback, and being prepared for any query that may have arisen.
Prepared media releases, statements, newsletters, speeches, and briefing material for a multitude of events and meetings.
Managed media relations. Relationship management was highly commended, ensuring that all parties sought the information they needed, or alternative solutions were found to maintain positive relations.
Maintained and built relationships with partners/stakeholders to work corroboratively on campaigns.
Produced daily media monitoring reports for senior leadership.
Produced video content and other engaging content through the use of graphics for social media.
Increased organization's social media engagement by over 50% on all platforms, including Facebook, Instagram, X and LinkedIn.
Profound knowledge of SEO. Self-appointed task of improving SEO for the public website, and led training sessions to ensure colleagues could follow suit effectively.
Organized a series of community-oriented events to ensure that the PCC could speak directly with members of the public.
Managed the internal communications portfolio, leading on several high-profile campaigns, and working effectively with stakeholders to ensure communication strategies were executed to the highest quality.
Trusted with the responsibility to manage communications campaigns, without supervision or direction.
Commended on the ability to manage two extensive portfolios (internal and external) to aid the communications directive, with an expert level of professionalism within a fast-paced environment.
Assisted with other duties in the office to support resilience. This included answering phone calls, managing diaries, scheduling appointments, and general office admin.
Online Showbiz Reporter/SEO Reporter
Express.co.uk (Daily Express)
UK
07.2018 - 08.2022
Consistently, the website's top-ranking reporter.
The most-read story acquired over 2 million views in 24 hours.
Commended for the ability to build exceptional rapport with celebrities and influencers. Respectful approach to interviews meant that the interviewee felt comfortable and opened up on matters they would not discuss with other journalists.
PR managers would contact me directly to work with their clients due to my exceptional skills in building relationships.
Led team of over 10 reporters in absence of senior leadership, pulling in figures not achieved by senior members of staff.
Commended for the strength of creative vision and ideas to publish exclusives that would be read by thousands of readers.
Tasked with building a new sub-department with the Showbiz team, with a daily newsletter generated for this section. Read by 10,000 subscribers each day.
Fast-paced environment, reacting to breaking news stories with articles published within minutes.
Freelance Soaps Writer
Digital Spy
04.2018 - 08.2018
Wrote multiple commissioned-based articles, with high-level research conducted to ensure a detailed and authentic article.
Commended on ability to pitch own ideas and expert knowledge of subject area.
Education
Bachelor's Degree - Multimedia Journalism
Bournemouth University
United Kingdom, United Kingdom
08-2017
Bachelor's Degree - Gold Standard Diploma
National Council of Trainee Journalists
United Kingdom
08.2016
Skills
Media management
Relationship and stakeholder management
Time management
Adaptability
Sub-editing
Research
Digital proficiency: Canva, Adobe Suite, Microsoft Office, MailChimp, social media, content creation, video production, SEO, digital marketing
Crisis management
Conflict resolution
Problem solving
Performance tracking
Social media management
Audience engagement
Strategic thinking
Staff training
References
Lizi Platts, Head of Communications & Engagement, West Mercia Police and Crime Commissioner's Office - elizabeth.platts@westmercia.police.uk
Gareth Boulton, CEO, West Mercia Police and Crime Commissioner's Office - gareth.boulton@westmercia.police.uk
James Hatherill, Senior Communications & Engagement Officer, West Mercia Police and Crime Commissioner's Office - james.hatherill@westmercia.police.uk
Timeline
Customer Service Representative
Woolworths
11.2024 - Current
Communications and Media Officer/Advisor
West Mercia Police and Crime Commissioner's Office