Award winning Senior Copywriter and Creative Director with an outstanding background in creative advertising and marketing, working with International brands and charities on work which converts.
The Village Podcast is a popular episodic podcast aimed at Neurodivergent Families and forms part of Take a Village Australia, a community supporting families with hidden challenges.
I host the programme alongside two other neurodiversity parenting experts and the Copy Director for the website and comms.
- Writing and Creative Directing a 360 campaign for Bumble, the female owned and run dating app, starring Helena Bonham Carter, which earned £1M in free media, going viral overnight.
- Writing and launching a Water Wipes campaign aimed at lockdown-frazzled parents, creating tone-of-voice copy and headlines for social and outdoor which was category defining.
- Copywriting and scriptwriting on the award winning 'Dear White Parents' campaign Directed by Academy Award nominee Kevin Wilson, Jr. aimed at encouraging white parents to talk to their children about racism. Winning a prestigious Graphite D&AD award for Scripted Long Form / Entertainment for my writing on the project.
I spent 17 years at AMV BBDO one of the world's leading Advertising Agencies, working as a Copywriter and Creative Director creating global campaigns and running accounts which won International creative and effectiveness awards.
The mediums I'm fluent in are TV/Film, Radio, Out Of Home, Print, Social and Digital, and I specialise in tone of voice copy, with strong headline writing, great use of humour and highly persuasive and converting copy.
Past clients include: Mars, Cancer Research Uk, Lotto, Great Ormond Street Hospital, Guinness and The Economist.
Copywriting for global brands, writing effective and converting copy, honing my craft creating TV, Print and Radio campaigns and being selected as Campaign Magazine's 'Face to Watch'.
I've been the lead Copywriter and Creative Director on a huge range of work ranging from award winning Super Bowl ads, to 360 campaigns for International and European clients, to beautifully crafted, effective and evocative work for charities and public service organisations. And won awards for Copywriting at Cannes Lions, D&AD and Creative Circle among others.
I've been Ads of the World's 'best copywriter in the world' based on my awards rankings, shortlisted for The Drum's Creative Woman of the year awards and selected as Campaign Magazine's 40 under 40.
I'm well known for my tone-of-voice work and being able to quickly adopt or develop a TOV for a person or organisation that is compelling, entertaining, topical and effective. I love nothing more than moving people to 'laugh, cry and buy' with the power of words.
I've created an online Copywriting course passing on the skills I've learnt over the past 22 years, aimed at helping female business owners and copywriters to create impact with their words. - I call it 'stealth feminism' boosting the voices of women out in the world.
I've been fortunate to write for some incredible brands and organisations creating change in the world (alongside making lots of money for big conglomerates too, of course.)
I'm a strategic copywriter, meaning I don't just write like an AI robot. I've got the experience and training to really work out the best angles and special nuances to achieve what you need those words to do.
I'm big on craft. So there's no sloppy, long winded waffle from me. I edit as I go, stick to the word count, and create as much magic in a three word headline as a three paragraph LinkedIn post, 3 page content piece, 30 second radio ad or 3 film campaign.