Charlotte Laidlaw
Communications Student
Beacon Hill,NSW
Summary
As a Strategic Communications and Journalism student at the University of Technology Sydney, I am passionate about the power of storytelling and effective communication. Currently, I run two book clubs among friends and work colleagues and have a strong passion for literature and writing, especially igniting a love for reading in others. As the producer of an outreach podcast I understand the needs of the local Sydney community and create content that engages with this diverse audience.
Overview
3
3
years of professional experience
Work History
Digital Outreach Podcast Producer
C3 SYD
11.2023 - Current
- Create engaging and impactful podcast content that speaks to current trends and reaches diverse audiences in Sydney
- Developed strong relationships with industry experts, leading to exclusive interviews and insightful discussions on the podcast
- Manage entire podcast lifecycle, from concept development and scripting to recording, hosting, editing and distribution
- Gained deep understanding of community needs, creating content that engaged with Sydney's local interests
- Organise talent and experts in local community to anchor specific topics presented
- Create visually appealing graphics for episode promotion on various digital platforms while maintaining brand consistency across variety of channels
Communications Assistant
C3 SYD
04.2022 - 04.2024
- Manage company Instagram and Facebook social media platforms.
Establishing goals and metrics for projects and tracked project progress and impacts. - Utilised trends to create content leading to over 25% increase in audience.
Customised brand message to reach and capture target audience interest and drive engagement. Wrote advertising copy for online content, social media platforms, adhering to employers brand identity and personality. - Built and executed targeted mass email campaigns that deliver engaging content, drive meaningful connections and inform audience of upcoming events.
- Managed team of volunteers, empowering them to make digital content across Sydney
- Enhanced company''s brand awareness by developing and executing strategic communication plans.
Christmas Photographer
Scene to Believe
11.2021 - 12.2021
- Photographed high-quality images for various print and digital projects.
- Captured, edited, and uploaded photographs for publication and clients.
- Fielded customer questions to share information about products, availability, and pricing.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Remained calm and poised in high-stress, dynamic environment to promote service to customers and staff.
Academic English Tutor
Self Employed
02.2021 - 11.2021
- Provided homework assistance using specific curriculum and materials.
- Motivated students towards learning and studying to build self-confidence and reduce fear of failure.
- Supported students with helpful study habits and exam strategies.
- Collaborated with students to complete homework assignments, identify lagging skills, and correct weaknesses.
Education
Bachelor of Communication - Journalism And Strategic Communication
University of Technology Sydney
Sydney 04.2001 -
High School Diploma -
Freshwater Senior Campus
Northern Beaches 04.2001 -
High School Diploma -
Oxford Falls Grammar
Northern Beaches 04.2001 -
Skills
Storytelling abilities
Community Engagement
Creative Copywriter
Volunteer Team Manager
Affiliations
Leader at Local Youth Group
- Mentoring and leading a group of young teenagers from 2021-present
- Lead creative content team, training and developing photographers, designers and videographers.
- Training people in individual leadership development
Stage-Artz
- Performed in charity musicals raising funds for Westmead Children's Hospital (2017, 2018, 2019)
Member of Journalism Society at University of Technology
- Engage in community events with peers
Member of University of Technology Sydney Newspaper: Central News
Timeline
Digital Outreach Podcast Producer
C3 SYD
11.2023 - Current
Communications Assistant
C3 SYD
04.2022 - 04.2024
Christmas Photographer
Scene to Believe
11.2021 - 12.2021
Academic English Tutor
Self Employed
02.2021 - 11.2021
Bachelor of Communication - Journalism And Strategic Communication
University of Technology Sydney
04.2001 -
High School Diploma -
Freshwater Senior Campus
04.2001 -
High School Diploma -
Oxford Falls Grammar
04.2001 -
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