Charlotte Lockwood
Melbourne,VIC
Summary
Organized and passionate Marketing Strategist with extensive experience in project management, communications and digital marketing. Expertise in marketing campaign creation, data analytics, KPI tracking, campaign optimizations and holistic marketing strategies. Results-oriented professional committed to effectively building loyalty and long-term relationships with clients and customers. Gifted communicator and decisive planner with excellent project, time and strategy management skills.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Country Road Group
2024.03 - Current
- Lead management of paid social and partnerships activity (Meta, TikTok, Pinterest, BVOD, Display, Native, Audio, YouTube, Content, etc) with best practice principles and governance behind every build.
- Collaborated with internal brands and broader teams to plan, respond and optimise campaigns to meet deliverables and goals in accordance to the brief.
- Developed and managed internal processes to support day to day implementation across paid
social and programmatic platforms. - Worked closely with the brands stakeholders (internal and external) and lead discussions on developing digital strategies to support their overall digital marketing program.
- Lead and continuously tested and provided recommendations for optimisations and/or testing
plans - Mentored my team members ensuring their goals and personal development are reached.
Senior Marketing Strategist
Megaphone Marketing
2021.07 - 2024.03
- Lead strategist and POC for a range of ecommerce businesses including Nakedvice, Alias Mae, Linen House, Lululemon, Olga Berg, South St., Jo Mercer, Keep it Cleaner and more.
- Managed paid media advertising for clients across paid social and search ad platforms (Facebook, TikTok, Pinterest, Google and Bing)
- Lead conversations with clients to identify needs and creating strategies to achieve their overarching Marketing goals (both paid and organic), in line with best practice recommendations.
- Managed monthly marketing budgets (+10M) and optimising campaigns for greatest success.
- Created successful EDM and SMS strategies to capitalise on owned audiences and nurture existing customers.
- Successfully implemented owned media strategies from ideation to execution (Influencer Outreach, UGC Content Creation, Organic TikTok + IG Posting, and more).
- Liaised with SEO experts on best practice recommendations for clients.
- Managed 5 employees in my team to ensure clients goals were met, whilst managing 15+ clients.
Retail Sales Assistant
David Jones
2018.10 - 2021.07
- Employed within the Women's Footwear and Accessories department.
- Greeted customers and helped with product questions, selections, and purchases.
- Used POS system to process sales, returns, online orders, and gift card activations.
- Helped customers complete purchases, locate items, and join reward programs.
- Assisted customers with prompt and polite support in-person and via telephone.
Senior Photographer
National Photography
2017.05 - 2020.11
- Portrait and group school photography of kinder/preschool, primary, secondary and dance studios.
- Planned and prepared for on-location and studio shoots.
- Assisted clients in selecting poses, wardrobe and backgrounds to photograph different looks, concepts and locations.
- Offered image proofs to help clients choose best photos from shoot.
- Selected and set up appropriate props, backdrops, and lighting.
Education
Bachelor of Commerce/Arts - Marketing
Deakin University
03.2021
VCE -
Camberwell Girls Grammar School
11.2016
Skills
- Developing strong holistic marketing strategies (both paid and owned media)
- Stakeholder relationship management, through strong written and verbal communication
- Content development and posting strategies, with up to date market/demographic trends
- Revenue generation, calculating ROI and profitability
- Strong understanding of Google Analytics to make data led decisions
- Time management and ability to prioritise/delegate tasks
- Ability to work autonomously and within a team
References
Martina Gritti
Strategy Lead
Megaphone Marketing
0414 029 730
Lauren Dunstan
Senior Marketing Strategist
Megaphone Marketing
0402 504 333
Rachel Nash
Ecommerce and Performance Marketing Specialist
Tony Bianco
0418 725 566
Certification
- TikTok Knowledge Assessment, TikTok for Business, 2023
Timeline
Digital Marketing Specialist
Country Road Group
2024.03 - Current
Senior Marketing Strategist
Megaphone Marketing
2021.07 - 2024.03
Retail Sales Assistant
David Jones
2018.10 - 2021.07
Senior Photographer
National Photography
2017.05 - 2020.11
Bachelor of Commerce/Arts - Marketing
Deakin University
VCE -
Camberwell Girls Grammar School
- TikTok Knowledge Assessment, TikTok for Business, 2023
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