Charlotte Robson

• Developed tailored marketing strategies for high-profile projects, including the Brisbane 2032 Olympics marketing strategy, aligning messaging with client needs and market demands.
• Led the development of marketing collateral, including case studies, LinkedIn ads, abstract and award submissions to support bid proposals and key account growth, resulting in winning multiple industry awards, including the QMCA Sustainability and Community Award and the Stormwater Queensland Excellence Award.
• Worked with senior leaders to design and implement strategies that positioned AECOM as a leader in both water and transport, resulting in us winning 3 of the 4 water panels in QLD and growing our relationship and market share with Department of Transport and Main Roads.
• Supported business growth by overseeing industry event strategies, resulting in increased brand visibility and industry engagement.

• Researched prospect companies - challenges, annual reports, social media, traditional media, and competitors.
• Analysed media mentions of specific peeople we were targeting and their online engagement.
• Identified potential opportunities and creating recommendations for how to engage prospects.

• Led bid strategies and content development for large-scale sports events, including the successful bids for the FIFA Arab Cup and Rugby World Cup.
• Pioneered sustainability initiatives that positioned TBA as a leader in the space, leading to increased market share with major clients such as UEFA.
• Successfully grew existing accounts, increasing client budgets and market penetration through strategic marketing efforts.
• With no previous relationship, I successfully pitched and won a Deloitte project in Dubai.
• Managed and coached a high performing team of 9 account and project managers.

• Developed a strategy to reinvigorate previous client relationships, resulting in additional market share.
• Implemented the creation of a new website and content which increased organic traffic by 65%.
• Automated key operations, leading to improved efficiency and productivity across marketing activities.
• Launched new products and services that diversified the company’s offerings and attracted new customers.

• Managed bid processes and developed content for major clients, including IBM, Facebook, Bupa and Optus, driving successful proposals and account expansion.
• Developed strategy and campaign that delivered the highest ROI in a client’s annual event with net $90million new marketing and $300million marketing assist pipeline from campaign.
• Planed, developed, and tracked team resources ensuring they were billable 85% of time.
• Conducted extensive market research prior to creating a marketing strategy that aligned with the client’s customers challenges and delivered more value than competitors’ products.
• Grew an account to 7 of 9 divisions and surpassed sales targets, resulting in a full-time production team for this account.
• Pitched and won Facebook as a client in Aus and supported GPJ Apac team to grow their account.
• Managed and mentored a team of 8 direct reports.

• Developed and executed event strategies for key clients, including Dell and Multicultural NSW, exceeding event expectations and revenue targets.
• Led project management, resource allocation, and client communication, ensuring successful delivery and strong client relationships.
• Managed billing, invoicing, and supplier relations, achieving financial goals and driving business growth.
• Management & coaching of three team members; responsible for developing career objectives & progression.

• Managed significant migration project from Sugar CRM to Microsoft CRM including managing data migration, workflows and training the team.
• Developed targeted events and training strategy and ensured ROI for new product launches such as Tableau and Alteryx.
• Redesigned, wrote, and managed website content and increased web traffic by 45%.
• Influenced the closing of a $500,000 deal through targeted initiatives for MIP’s analytics product.

• Increased client participation rate by 25% nationally to 68%, exceeding requirements.
• Worked with an agency to run a successful Telemarketing campaign.
• Collaborated with sales to improve client awareness and foster stronger relationships.

• Rebranded company divisions, resulting in a 70% increase in website traffic.
• Led social media training for middle management, enhancing company visibility and networking reach.
• Created content for weekly communications to the company.
• Developed content for quarterly communications to Clients and Associates.

1st Assistant Director Short Film
March-April 2010 – “The Monologue” (Nominated for Best Film at the Portobello Film Festival)
1st Assistant Director Low Budget Feature Film for Shevobica Films
October- November 2009 -“Morning Tea”.

1st Assistant Director Short Film for Fluent Films productions.
May 2009 - “Tea and Sympathy”. (The Film was screened at Sacramento, Rhode Island. It won an order of merit at a US online film festival, The Los Angeles Cinema Festival of Hollywood)

1st Assistant Director Pilot series for Sky TV Bubble Up TV productions./OH TV.
April-May 2009 - “Napoleon Complex”.

1st Assistant Director Short Films:
July 2008 - “One size fits all” by Sam Azraq
March 2009 - “Consequences” by Mike Facey

Writer, Producer and Director Short Films:
July 2008 – “Cracked” ten-minute drama.
March 2009 – “Charmed” twelve-minute drama. Shown at the ‘No limits film festival’ in Sheffield
May 2010 – “Change Associates” Corporate Film for ea Consulting Group Ltd