Charlotte Waalkens
Sydney,NSW
Summary
Driven, passionate, creative and dedicated negotiator, with a broad commercial experience managing a company and multiple departments, across sales, partnerships, licensing and marketing.
deal-maker and innovator. A highly experienced entrepreneur in marketing, promotions, partnerships, events, licensing and sales in the media, entertainment and film industry. My proven experience is across new business development, negotiation, strategy, planning, implementation and post analysis of core marketing areas. Brings an international perspective having worked in Australia, the United Kingdom and New Zealand.
Skilled in juggling heavy workloads whilst remaining calm and focused, whilst managing the complexities of multiple teams and people, with a personable manner and attention to detail.
Cool under fire.
Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level [Job Title] position. Ready to help team achieve company goals.
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
COMMON SENSE
Overview
6
6
years of professional experience
Work History
Head of Licensing
WINNING MOVES INTERNATIONAL LIMITED
06.2018
- Negotiating and executing licensing deals, creative promotions and partnerships, for over 100 license accounts
- Managing global licenses across within the Entertainment, Music, Film, Video Game, Manga and Sport industries for Hasbro IP, including Monopoly, Cluedo, Risk, Trivial Pursuit, Top Trumps and more
- Accounts include: The Walt Disney Company, NBC Universal, Universal Music, Warner Brothers, Entertainment One, HBO, Nickelodeon, Turner, The BBC, Pokemon, Playstation, Sony, Fox, Mattel, Hasbro, Manchester United FC, Liverpool FC, among others
- Activating third party partnerships and cross-promotional opportunities within the US, UK, Europe and Australasia
- Liaising with marketing, UK, international, product development and retail teams to create collaborative campaigns and executions
- Reviewing licensing contracts
- Budget management, forecasting quarterly and annual sales revenue
- Team management
- Achievements: Deal of the Month Winner January 2018
- Runner-Up Employee of the Year 2017
- Brand Custodian and Account Manager of over 100 Licenses
- Negotiated lower royalty rates across the company from both previous and new deals
- Multiple Third Party Partnerships.
Marketing Manager
DJ MARKETING & PROMOTIONS LTD UK
07.2016
- Responsible for supporting the global promotions team in the development of promotional activities for our various movie clients in 30 global regions
- Creation of global prize trip proposals for these film studios to utilise in media promotions and partnerships
- Ensuring these trips are creative, enticing for the target audience and thematically relevant for the film
- Budget Management
- Proposal creation – eloquently and creatively writing and creating visual presentations of these prize trips.
Licensing Manager
WINNING MOVES INTERNATIONAL LIMITED
10.2016 - 06.2018
- Negotiating and executing licensing deals, creative promotions and partnerships, for over 100 license accounts
- Managing global licenses across within the Entertainment, Music, Film, Video Game, Manga and Sport industries for Hasbro IP, including Monopoly, Cluedo, Risk, Trivial Pursuit, Top Trumps and more
- Accounts include: The Walt Disney Company, NBC Universal, Universal Music, Warner Brothers, Entertainment One, HBO, Nickelodeon, Turner, The BBC, Pokemon, Playstation, Sony, Fox, Mattel, Hasbro, Manchester United FC, Liverpool FC, among others
- Activating third party partnerships and cross-promotional opportunities within the US, UK, Europe and Australasia
- Liaising with marketing, UK, international, product development and retail teams to create collaborative campaigns and executions
- Reviewing licensing contracts
- Budget management, forecasting quarterly and annual sales revenue
- Team management
- Achievements: Deal of the Month Winner January 2018
- Runner-Up Employee of the Year 2017
- Brand Custodian and Account Manager of over 100 Licenses
- Negotiated lower royalty rates across the company from both previous and new deals
- Multiple Third Party Partnerships.
Advertising and Promotions Executive
PARAMOUNT PICTURES + NBC UNIVERSAL
10.2013 - 05.2016
- Campaign development and assisting with the implementation of media budgets, advertising plans and creative promotional activations across media and exhibition
- Briefing, creating, approving and assisting our agency to execute an advertising campaign
- SAP and Finance - Managing budgets and raising & reporting purchases orders for all marketing activities
- Creating, implementing and managing activations, media promotions, radio campaigns and exhibitor activities
- Spearheaded and innovated new business opportunities via social media activations, using Snapchat and Instagram
- Liaised with the relevant head office in London and Los Angeles to bring films to market in line with studio requirements
- Managed multi-channel media promotions for many of our films, including Transformers, Jurassic World, Pitch Perfect and Minions
- Creation, management and collaboration of partnerships
- Maintaining strong media, distributor and business relationships
- Including Playstation, Vodafone, Snapchat, Bank partnerships, VISA, McDonalds, Vodafone, OPI Nails, Kelly Tarltons Sea World, and the three largest Media companies in New Zealand - Mediaworks, TVNZ and NZME
- Planning, managing and hosting key screenings, media and consumer events and premieres
- Managed New Zealand previews, premieres and events for over 30 films
- Talent Management: Assisting at the world premieres for the Mr Pip and The World’s End
- Achievements: Executing full mix marketing campaign
- Marketing and PR for film campaigns for up to 55 films a year
- Developed Playstation promotional campaign for the release for Fast and Furious 7
- This was praised by Playstation HO in LA, and the campaign was emulated in other territories worldwide
- Snapchat promotional campaign ‘Show us your cup song’ for Pitch Perfect 2 was then emulated by the our agent ‘Mishguru’ with other massive enterprises across their clients in Australia, New Zealand and the USA, including Vodafone, Georgetown University, Air New Zealand
- Minions – I developed and executed a huge promotional campaign receiving a media value of NZ$400,000
- This was in partnership with one of New Zealand’s biggest media partners; NZME
- This was a symphonic campaign across online, print, radio and instore POS media channels
- Jurassic World – Creating a creative, multi-channel, cross-promotional campaign across the biggest online, print and radio stations nationwide
- These execution used out-of-the-box ideas – such as ‘find the dinosaur egg’.
Acting Advertising and Promotions Manager
PARAMOUNT PICTURES + NBC UNIVERSAL
12.2015 - 02.2016
- Campaign control and approval from the initial campaign brainstorming stages through to execution
- Liaising with Head Office to gain approval for media plans, budgets and ‘big scope’ executions
- Media budget planning, control and approval
- Planning, executing and approving TV, online and outdoor advertising activity.
Sales Assistant
05.2012 - 10.2013
Education
Bachelor of Commerce - Marketing
University of Otago
12.2011
Bachelor of Arts - Theatre Studies
University of Otago
12.2011
Bachelor of Arts - Student Exchange - Film
Bristol University
12.2011
St Cuthbert’s College
12.2007
Speech and Drama Teaching Diploma -
ATCL Trinity College
11.2007
Skills
- Negotiation
- Sales
- Licensing
- Advertising
- Team Management & Development
- New Business Development
- Contract Review and Negotiation
- Budget Management
- Forecasting
- Promotions
- Marketing Campaigns
- PR Campaigns
- Third Party Partnerships
- Team Building
- Event Management
- Social Media Management
- SAP
- Adobe Photoshop
- Microsoft Suite: Office, Word, Excel, Powerpoint
Accomplishments
TO DO STILL
Extracurricular Activities
Netball – Captain and Player, various clubs including College Rifles Netball Club. 2008-2018 Directed, acted, and produced multiple theatre and film productions at University. 2008-2011 Prefect, Head Director of Stage Challenge, Shakespeare director, and Master of Ceremonies at the St Cuthbert’s College House Performance. 2007
References
Available Upon Request.
TO DO STILL
XXX
Timeline
Head of Licensing
WINNING MOVES INTERNATIONAL LIMITED
06.2018
Licensing Manager
WINNING MOVES INTERNATIONAL LIMITED
10.2016 - 06.2018
Marketing Manager
DJ MARKETING & PROMOTIONS LTD UK
07.2016
Acting Advertising and Promotions Manager
PARAMOUNT PICTURES + NBC UNIVERSAL
12.2015 - 02.2016
Advertising and Promotions Executive
PARAMOUNT PICTURES + NBC UNIVERSAL
10.2013 - 05.2016
Sales Assistant
05.2012 - 10.2013
Bachelor of Commerce - Marketing
University of Otago
Bachelor of Arts - Theatre Studies
University of Otago
Bachelor of Arts - Student Exchange - Film
Bristol University
St Cuthbert’s College
Speech and Drama Teaching Diploma -
ATCL Trinity College
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