Summary
Overview
Work History
Education
Skills
References
Timeline
ProjectManager
CHARNEY WEISS

CHARNEY WEISS

Sydney,NSW

Summary

Visionary marketing leader with over 15 years of experience in branding, customer engagement, and storytelling. Expertise in crafting innovative content and media strategies that forge strong connections between customers and brands. Proven ability to lead teams and collaborate with agencies to exceed performance expectations, driving business success across sectors such as automotive, technology, FMCG, and lifestyle. Accomplished in developing strategic approaches that enhance market growth and profitability while fostering strong stakeholder relationships.

Overview

16
16
years of professional experience

Work History

Senior Director of Marketing

Public Storage
Los Angeles, California
10.2021 - Current
  • Executed comprehensive marketing strategies, driving revenue growth and enhancing brand reputation.
  • Drove paid and organic marketing activities across TV, streaming, social, search, digital, and email channels.
  • Spearheaded innovative branding initiatives, increasing market share and strengthening brand loyalty.
  • Managed specialized marketing team and agency of record for optimized performance.
  • Achieved thirty percent increase in app payments, resulting in annual savings exceeding $500K.
  • Streamlined communication processes, improving customer experience and saving $300K annually.
  • Led execution of marketing strategy, contributing to seventy-three percent brand recognition across US.

Director of Social Media

Dailey Advertising (now Gravity Global)
West Hollywood, California
01.2017 - 01.2021
  • Founded and scaled social media department, leading training of 12 specialists.
  • Delivered quality services to clients, including strategy, content, and community management.
  • Developed global social media strategy for Dole, boosting engagement by 270% and web traffic by 100%.
  • Overhauled social media approach for William Lyon Homes, increasing web traffic by 1,200% and leads by 550%.
  • Secured over $4 million in new business through innovative campaigns and acquisition strategies.
  • Managed partnerships and influencer programs, enhancing client service offerings.
  • Executed social listening and analytics initiatives to refine strategies and improve performance.
  • Key clients included Nestle, Dole, Honda, William Lyon Homes, and West Hollywood City.

Director of Marketing & Communications

IDM Agency
Santa Monica, California
01.2014 - 01.2017
  • Drove campaign success through innovative digital strategies on social media, websites, and email.
  • Increased Caesarstone's social media audience by over 850% in one year with targeted efforts.
  • Achieved a remarkable 12,500% rise in engagement across platforms within two years.
  • Boosted website traffic via social channels by 460%, demonstrating effective marketing tactics.
  • Built and led a multidisciplinary team of seven professionals for optimal project execution.
  • Established company-wide communication standards to ensure cohesive branding efforts.
  • Utilized data analysis on social media performance to inform strategic decisions.

Digital & Social Media Strategist

Initiative (IPG / Interpublic Group)
Los Angeles, CA
01.2013 - 01.2014
  • Oversaw development and implementation of multi-million-dollar social media campaigns for Hyundai and The Art Institutes.
  • Managed internal project coordination to maintain effective communication with clients, agencies, and vendors.

Marketing Manager

Shutterfly / Groovebook
Los Angeles, Remote
01.2012 - 01.2013
  • Oversaw comprehensive marketing operations, focusing on social media, advertisements, and sponsorships.
  • Streamlined workflows within the marketing team to improve departmental efficiency.
  • Constructed effective marketing strategies that increased customer retention and advocacy.
  • Launched ambassador program, expanding reach with 1500% growth in social media following and securing 100+ partnerships.

Content Strategist

We Are Social
Sydney, Australia
01.2011 - 01.2012
  • Revamped PayPal's fashion blog, achieving 80% increase in page views and 200% growth in social media engagement.
  • Managed online communities for eBay, Getty Images, and KIA, enhancing brand presence.
  • Created engaging content and analyzed performance metrics across multiple social media platforms.

Community Marketing Coordinator

StreetWise
West Hollywood, CA
01.2009 - 01.2010
  • Developed and executed innovative digital marketing strategies for clients of one of LA's pioneering social media agencies.
  • Managed Guitar Hero's social media presence, achieving highest global engagement and fan growth among video games at that time.
  • Served key clients including PayPal, Kia, eBay, and Getty Images.
  • Marketed products and services at tradeshows and promotional events.

Education

Bachelor of Science - Business Marketing

The University of Arizona

Skills

  • Brand strategy and development
  • Marketing leadership
  • Omni-channel marketing
  • Strategic partnerships
  • Budget management
  • Research and analysis
  • Campaign management
  • Content strategy
  • Customer engagement
  • Strategic planning
  • Stakeholder management
  • Creative direction
  • Training and development
  • Program innovation
  • Team building

References

References available upon request.

Timeline

Senior Director of Marketing

Public Storage
10.2021 - Current

Director of Social Media

Dailey Advertising (now Gravity Global)
01.2017 - 01.2021

Director of Marketing & Communications

IDM Agency
01.2014 - 01.2017

Digital & Social Media Strategist

Initiative (IPG / Interpublic Group)
01.2013 - 01.2014

Marketing Manager

Shutterfly / Groovebook
01.2012 - 01.2013

Content Strategist

We Are Social
01.2011 - 01.2012

Community Marketing Coordinator

StreetWise
01.2009 - 01.2010

Bachelor of Science - Business Marketing

The University of Arizona

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CHARNEY WEISS