CHELSEA HILSBERG

Company Overview: PPG Industries is an American Fortune 500 company and global supplier of paints, coatings, and specialty materials. With headquarters in Pittsburgh, Pennsylvania, PPG operates in more than 70 countries around the globe.

• Event management - Lead, team collaboration, design stand layouts and execute local public and trade show events
• Track spending in line with established budgets
• Lead/ manage product launch marketing initiatives
• Lead graphic design/ creative marketing initiatives
• Manage internal and external stakeholder relations
• Manage trade magazine advertising and relationships
• Liaise with suppliers such as merchandise and printing
• Collaborate closely with internal teams such as production, portfolio management, demand, sales, etc
• Onboarded new team members and coached personnel in marketing tasks.
• Sale Promotions - With the direction from leadership, assist with implementing annual promotions.
• Global product launch campaign collaboration - work with global offices for launch of products.
• Manage label artwork/ packaging designs
• Streamlined internal processes for increased efficiency in project management and campaign execution.
• Increased brand awareness by developing and implementing targeted marketing campaigns.

• Graphic design lead on marketing materials
• Sales team support materials
• In-house development of marketing materials
• Collaborate with global marketing teams
• Event planning - collaborating with the team to implement local trade shows and apprentice event initiative (Colour Matching Competition)
• Creation of new label packaging for product launches
• Utilised Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
• Completed final touches for projects such as images sizes and font selection.
• Developed creative design for print materials, brochures, banners, and signs.
• Created digital image files for use in digital and traditional printing methods.
• Assisted in product launch campaigns
• Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
• Edited and enhanced existing artwork and graphics.

• Update existing artwork and create new modern and engaging artwork for various media within the branding guidelines
• Assist in creation of marketing materials
• Assist with event planning/ admin
• Social media/ digital initiatives
• Collaborate with global marketing teams
• Maintain product label/ packaging library
• Created engaging content for Facebook, and Instagram.
• Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.

• Assist in creation of marketing materials
• Assist with event planning/ admin
• Social media/ digital initiatives
• Continue with GHS labelling project
• Maintain artwork library and assets
• Created engaging content for Facebook, and Instagram.

• GHS (Global Harmonised System) transition project
• Transfer 1000+ product label/ packaging artwork to updated templates
• Creation of new design templates in accordance to the branding guidelines
• Collaborating with relevant departments for product information
• Followed and implemented an integral proofing and approval process for all artwork
• Met with internal stake holders to present mockups and receive approvals for final artwork
• Developed creative design for print materials, brochures, banners, and signs.

• Greeted customers, helped locate merchandise, and suggested suitable options.
• Used POS system to process sales, returns, online orders, and gift card activations.
• Replenished sales floor merchandise and organized shelves, racks, and bins for optimal appearance.
• Stocked merchandise, clearly labeling items, and arranging according to size or color.

• Updating previous designs and creating: Flyers, signage, informational posters, exhibition banners, sponsor logo video
• Staff member during event day: assisting with event set up, information centre contact, assist with VIP events

• Proof reading - website material, formal speeches, social media content
• Creation of media releases and distribution to relevant news outlets
• Social media - Facebook event postings
• Graphic design - Poster design, editing pre existing designs for digital and print
• Data entry - collating information from website to word document format
• Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.