Possess strong data analysis and content creation abilities, optimizing content strategies and dissemination impact through data analysis.
Proficient in programming languages like Python and JavaScript, capable of using development tools such as VS-Code for data scraping, cleaning, analysis, and visualization.
Skilled in using Office software, especially Excel and PowerPoint, for creating data reports and presentations.
Familiar with the basics of DBMS and SQL, capable of querying, updating, and managing databases.
Have a strong learning and adaptability skill set, able to quickly grasp new knowledge and skills.
Overview
4
4
years of professional experience
Work History
Intern
Ziel Home
09.2022 - 11.2022
Data Analysis: Used Python and MySQL for data querying and data processing to support marketing sales.
Assisted leader (Pakistani) with Cantonese/Mandarin to English translation, facilitating effective communication with various departments and regions.
Intern
SHEIN
11.2021 - 06.2022
Planned and executed large-scale promotions, including Black Friday and Cyber Week events, using data analysis to achieve high conversion and repurchase rates.
Implemented the special discount program for new customers, using a controlled coupon approach to increase the order rate by 10%, thereby enhancing customer retention and repurchase rates.
Conducted target market research to scope out industry competition and identify advantageous trends.
Responsible for monitoring competitor data, optimizing product listings and pricing, and refining featured products on the homepage. Dynamic adjustments and optimizations are made based on data feedback.
Brand Founder
Moqiu Shop
01.2019 - 04.2022
Built and operated Chinese self-media matrices such as Weibo and LittelRedBook. Analyzed back-end data to improve brand exposure and conversion.
During the operation period rose 70k fans, conversion rate of 13%, the highest single video in the sharing field was liked 180k, and the sales of a single product reached 850k in ten days.
Created organization's mission and vision statements for use by employees.
Analyzed 50 shops' pop-up styles and graphics to drive 30% user growth.