Chloe Burns
Melbourne,Victoria
Summary
Strategic brand management professional with talent for leveraging industry and market trend knowledge to create innovative development plans. Proven history of building key partnerships and rapport with customers. Excels in problem-solving and support to enable strong results in building global brand campaigns and social media executions to drive brand awareness and business growth outcomes.
Overview
15
15
years of professional experience
Work History
Assistant Brand Manager
Centr
08.2022 - Current
- Develops go-to-market strategies for brand initiatives across Centr's digital coaching experience and physical products
- Manages day-to-day PR requests from agency, including: product seeding, communication/messaging, content development, talent editorial opportunities, press release strategy, and information sharing to drive effective strategy on deadline
- Manages daily social media output across all brand channels, including: content review, community engagement, measurement and reporting for executive review
- Provides mentorship and guidance to develop marketing staff by providing information and educational opportunities
- Works closely with VP, Marketing to determine department budgets and align budget with activation strategy
- Provides short and long-term market forecasts for driving brand growth and customer acquisition through regular data collection and analysis
- Develops new strategies for PR, social, and partnerships that help breakthrough the fitness / wellness category and position Centr as a thought leader in the space
- Maintains marketing staff / grow team by recruiting, selecting, orienting, and training employees.
Marketing Coordinator
Centr
08.2021 - 08.2022
- Supported Brand Managers to deliver initiatives to acquire and retain customers and improve brand performance across the portfolio of products
- Provided input into the development of differentiation strategies to increase market share, build brand equity, and maximize opportunities
- Coordinated the inputs and on-time delivery of marketing materials for a full range of activities across core channels
- Ensured brand guidelines are consistently applied across all brands and touchpoints
- Assisted Brand Managers with reporting, planning, and project coordination needs
- Utilized marketing technology such as Facebook Ads Manager and Google Analytics to problem solve and identify actions/opportunities
- Remained up to date on digital marketing trends and opportunities.
Customer Engagement Coordinator
Carlton Football Club
02.2019 - 07.2021
- Developed and executed marketing programs and initiatives aimed at driving fan engagement and targeting new consumer growth markets
- Collaborated with digital and consumer departments to execute go-to-market promotions and analyze engagement behaviors of supporters through data management and target audience research
- Coordinated development of intern program intake recruitment processes and managed teams of up to 20-30 interns at Club events to ensure smooth onboarding and delivery of member events and activities
- Analyzed consumer behavior insights to inform club-wide decision making for more relevant and tailored product and program offerings
- Managed match-day partnerships operations, charity/fan marketing activations, consumer services, and creative output.
Frontline Marketing & Sales Team Leader
YMCA Victoria
03.2017 - 02.2019
- Distributed information to all front of house team members and stakeholders
- Supervised and managed a team of 25+ casual staff members to deliver customer service and facility tours to prospective customers
- Developed policies and procedures for customer care management, new membership sales, quarterly performance reviews, customer query response workflows, and amplification of marketing drivers for the business.
Membership Marketing Officer
YMCA Victoria
10.2011 - 03.2017
- Managed daily frontline operations of all customer service, membership sales, and activities related to promotional outreach of the YMCA facilities and services
- Collaborated with YMCA head office teams to activate successful membership growth initiatives
- Built social media strategy and roll out to garner new audiences through referral and engagement tactics
- Developed training materials and coaching sessions for customer service upskill and sales training.
Customer Service Officer
YMCA Victoria
09.2008 - 10.2011
- Provided customers with sales solutions when enquiring about memberships and programs
- Conducted centre tours with prospective members
- Followed up customers and members as required
- Promoted available programs and services
- Accurately receipted, processed, and balanced customer payments.
Education
Masters of Digital Marketing -
University of Technology Sydney
06.2024
Post-Graduate Certificate - Marketing & Digital Strategy -
University of Technology Sydney
10.2022
Digital Marketing Strategy -
RMIT University Online
07.2021
Leadership and Professional Development -
La Trobe University
04.2020
Leader as Coach Training -
YMCA Victoria
08.2018
Diploma of Health Sciences -
Melbourne Institute of Business And Technology
12.2011
Skills
- Marketing and Advertising
- B2C Marketing
- Brand Promotion & Strategy Development
- Public and Media Relations
- Project management and organization
- Lead Generation Campaigns
- Leadership and team development
- Financial analysis and planning
- Stakeholder relationship management
- Google Analytics understanding
- Promotional Events
- Seasonal campaign development
Timeline
Assistant Brand Manager
Centr
08.2022 - Current
Marketing Coordinator
Centr
08.2021 - 08.2022
Customer Engagement Coordinator
Carlton Football Club
02.2019 - 07.2021
Frontline Marketing & Sales Team Leader
YMCA Victoria
03.2017 - 02.2019
Membership Marketing Officer
YMCA Victoria
10.2011 - 03.2017
Customer Service Officer
YMCA Victoria
09.2008 - 10.2011
Masters of Digital Marketing -
University of Technology Sydney
Post-Graduate Certificate - Marketing & Digital Strategy -
University of Technology Sydney
Digital Marketing Strategy -
RMIT University Online
Leadership and Professional Development -
La Trobe University
Leader as Coach Training -
YMCA Victoria
Diploma of Health Sciences -
Melbourne Institute of Business And Technology
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