Summary
Overview
Work History
Education
Skills
Timeline
Generic

Chloe Fore

Manly

Summary

With a strong focus on data-driven insights, and a passion for customer experience, I take a strategic approach to improve customer satisfaction and engagement using CRM workflows and customer journey mapping.


My key achievements include:

  • The successful relaunch of OAC family surveys and follow-up process, resulting in both improved response rates (+5%) and overall NPS (+9).
  • The design and implementation of the end-to-end customer journey for Back-Up Care, a new business stream for OAC that provides care solutions for working families and drives growth for the organisation.
  • Key stakeholder in the CRM transformation project transitioning from Childcare CRM to HubSpot.

Overview

16
16
years of professional experience

Work History

Customer Experience Specialist

Only About Children
01.2022 - Current
  • Managing the design, build and implementation of family customer journeys from Lead to Enrolment
  • Ongoing development of customer journeys for the 'Back-Up Care' stream of the business
  • Proactive management of internal processes and CRM automation to uplift ways of working
  • General CRM workflow and data management
  • Documenting processes and customer journey mapping
  • Creating CRM reports and dashboards to support various functions across the business
  • Providing insights through data analysis of customer trends to inform strategic decisions
  • Cross-functional collaboration with sales, customer service, marketing, technology and operations to ensure seamless customer experiences and strategies that drive engagement and business growth
  • Key lead in delivering annual customer-facing projects across 80+ campuses, such as fee review and school leavers transitions
  • Building and maintaining strong stakeholder relationships

Enrolments Specialist

Only About Children
05.2017 - 01.2022
  • Pipeline management from the start to end enrolment sales cycle
  • Responsible for the occupancy of seven campus locations across the NSW City/East Region within the OAC portfolio
  • Providing exceptional sales and administrative support from Lead to Enrolment
  • Commercial and occupancy forecasting for campuses across the portfolio of campuses
  • Achieving 95%+ occupancy across three campus locations
  • Implementing the QikKids upgrade and QK Enrol Feature in collaboration with various senior stakeholders
  • Creating CRM automation to ensure effective and efficient communications with families
  • Successfully launched ‘Book a Tour’ feature on the OAC website

Career Break

Travel and Short Term Roles
01.2016 - 05.2017

During this time, I left the UK for Australia and travel. During this time I completed my regional farm work and short-term contract roles in between trips

Sales Support Representative

Bibliotheca
07.2015 - 12.2015

Marketing Assistant

Bibliotheca
08.2013 - 07.2014

Retail Sales Assistant

Warehouse Fashion
11.2012 - 07.2013

Spa & Gym Receptionist

Marriott Hotels
10.2008 - 02.2011

Education

Bachelor of Science - Events Management

Sheffield Hallam University
05-2015

Skills

  • Customer journey design
  • CRM management
  • Data analysis and reporting
  • Stakeholder relationship management
  • NPS improvement
  • Cross-functional collaboration
  • Project leadership and execution
  • Strategic thinking

Timeline

Customer Experience Specialist

Only About Children
01.2022 - Current

Enrolments Specialist

Only About Children
05.2017 - 01.2022

Career Break

Travel and Short Term Roles
01.2016 - 05.2017

Sales Support Representative

Bibliotheca
07.2015 - 12.2015

Marketing Assistant

Bibliotheca
08.2013 - 07.2014

Retail Sales Assistant

Warehouse Fashion
11.2012 - 07.2013

Spa & Gym Receptionist

Marriott Hotels
10.2008 - 02.2011

Bachelor of Science - Events Management

Sheffield Hallam University
Chloe Fore