Chloe Le

Leading the performance media strategy, implementation, and optimisation across the PharmaCare and Henkel portfolios.

• Lead end-to-end performance media strategy, implementation, and optimisation across Social and Programmatic channels.
• Oversee implementation planning and media buying across all digital touchpoints, ensuring maximum performance and cost efficiency.
• Manage campaign financials, forecasting, billing, and compliance processes with a high level of accuracy.
• Partner with clients, publishers, and internal stakeholders to deliver strategic solutions, negotiate value, and optimise campaign outcomes.
• Monitor portfolio performance against trading KPIs, proactively identifying optimisation opportunities to consistently achieve client objectives.
• Build strong client relationships by providing strategic digital expertise, platform best practices, and ongoing education across Video and Social.
• Drive innovation by identifying and implementing new platform capabilities, products, and beta opportunities aligned with client goals.

Key Achievements

• Led the digital delivery across the PharmaCare portfolio, managing 35+ brands and campaigns while consistently achieving portfolio KPIs.
• Successfully led the agency's first offshore billing transition, developing processes and training that enabled the offshore team to independently manage end-to-end billing.
• Introduced Pinterest as a new media channel for PharmaCare, expanding the client's performance media mix

Headed the digital team for Beamsuntory, Luxaflex and H&R Block accounts, overseeing digital implementation, execution management, and client servicing.

• Collaborated with Planning Director and Investment Director to develop comprehensive campaign plans, leading end-to-end digital strategy formulation, both annually and per campaign, aligned with client objectives.
• Managed cross-functional teams, overseeing campaign setup, optimization, and performance analysis. • Managed and optimized digital budgets across SEM, social, digital direct, and display channels to maximize ROI.
• Monitored and evaluated campaign performance, identifying opportunities for optimization and continuous improvement to enhance online presence or conversion rates.
• Liase with creative agency in the development of media creative for digital campaigns
• Drive innovation by exploring emerging technologies/publishers, and piloting new digital initiatives to maintain a competitive edge and capitalize on market opportunities for future campaign

Key Achievement

• Provided comprehensive training and skill development to a team of 3 assistants, empowering them to confidently lead campaigns independently.
• Successfully launched new publishers - Captify/Reddit

Working on LG Global account for Home Appliances and General Marketing business unit, managing and executing Social, Programmatic and SEM campaigns

• Strategically setting KPIs, developing brief responses, strategy and recommendations
• Managing stakeholder to monitor campaign, trouble shoot and optimize to improve campaign health and performance
• Oversee campaign set up and performance through various platforms including Google Ads, Google Analytics, Facebook Manager, LinkedIn and DV360 Campaign Manager etc.
• Presenting to client - proposals, results and frequent updates
• Building and maintaining a positive relationship with key clients, publisher and senior leadership team across Australia, Korea, Singapore and United Kingdom
• Developing internal processes and conducting training sessions for the wider team to up-skill on procedures and platforms
• Managing a high performance team of Executive and Admin to maximize productivity and deliver an excellent leading-edge product

Key Achievements

• Effectively planned a portfolio of 5 different ongoing global campaigns across 15+ countries with total budget up to $2.5 million on both SEM and Social/ Programmatic for both B2B and B2C campaigns from developing end to end channel strategy, methodology to executing and monitoring
• Successfully planned and executed Awareness campaign - "2022 LG Branding Campaign" that over-achieved up to +280% KPIs in August 2022

Working on LG Global account for Home Entertainment business unit, assisted in monitoring and executing Programmatic and Social campaigns.

• Assisted Digital Manager with insightful data analysis and reporting for a better understanding on audience journeys and recommending refinement
• Supported in assessing impact and suitability of different media types used to target certain markets based on client requirement and budget
• Conducted audiences and market analysis to assist in budget forecasting
• Developed processes and procedures to improve efficiency and effectiveness to streamline working process and optimize team efficiency

Key achievements

• Seamlessly assisted in planning and executing Social and Programmatic campaign across 26+ international market for the biggest Sale Peak OLED and QNED Tvs campaign for LG Home Entertainment
• Proudly achieved MVP status of the team in December 2021 and being nominated as “Reso of the month” (Employee of the Month) in February 2022

Responsible for marketing and event activities in educational industry.

• Managed marketing and event activities within the education industry, coordinating campaigns, webinars, and initiatives across global markets.
• Developed CRM email campaigns using Infusionsoft, including landing pages, web forms, and platform integrations (Eventbrite, Zapier).
• Coordinated event execution, including vendor management, contract negotiation, budgeting, and BEO approval for events up to $20K.
• Partnered with marketing consultants, sales teams, and stakeholders across China, the US, and UK to deliver campaigns and analyse performance.

Key Achievements

• Increased seminar attendance rate from 18% to 25% through optimisation of automated email campaigns.
• Successfully planned and executed multiple events with budgets up to $20K and attendance of 400+ participants .

• Supported office operations and marketing administration.
• Coordinated marketing schedules, seminars, and internal communications.
• Streamlined operational processes to improve team efficiency.

Key Achievement

• Coordinated 8+ seminars per month across Australia and New Zealand and supported management of 50,000+ digital leads .

• Supported sales and marketing campaigns for Royal Brunei Airlines.
• Coordinated PR, media, events, and promotional campaigns.
• Managed marketing materials, social media, and agency relationships.
• Built and maintained relationships with travel agents and partners.

Key Achievement

• Restructured the sales agent database, increasing the sales network by 9% .

• Supported marketing and events for Chopard; assisted on Hermès and Hugo Boss.
• Coordinated luxury brand events, photoshoots, and marketing collateral.
• Managed media relations, social content, and campaign reporting.
• Collaborated with retail teams and external partners.

Key Achievement

• Secured extensive fashion media coverage and helped deliver major events for Chopard and Hermès.
• Effectively coordinated in executing two major fashion events for Hermes – “ Le monde de Hermes” and Chopard “Happy Sport Automatic” in 2013