Summary
Overview
Work History
Education
Skills
Timeline
Generic

Chris Baker

Perth

Summary

Sales and Marketing Professional with 15+ years’ experience in a range of industries and a strong track record of exceeding sales expectations and driving high performance within my teams.


I am a dependable detail orientated professional with a strong analytical mindset. A proven track record of being able to understand and interpret market data to design and implement sales strategies that can penetrate new and existing markets.


I believe the key to success for any high performing team is culture. I pride myself of the ability to develop a strong culture of safety and personal success.

Overview

11
11
years of professional experience

Work History

Business Operations Consultant

Self Employed Consultant
04.2023 - Current
  • Over the last 2.5 years I have worked with a number of clients including Titan Conveyors, CIBS, Redstone, ProMet, Binyardi & Boulton Conveyor Services.
  • - Implementation of CRM (NetSuite) systems and supply chain for CIBS following my successful acquisition of a contract with MRL values at over $6m.
  • - Implementation of work structures and OH&S procedures to the satisfaction of MRL.
  • - Negotiated a JV between CIBS and Continental resulting in the management of the Telfer project. (Currently being run by CIBS on behalf of Continental) $12.2m.
  • - Established the ABN for Redstone Construction and have worked with the team to grow to 44 staff managing 14 clients nationally. Facilitating sales training & onboarding as well as bid writing and negotiation across their top 5 clients.
  • - Boulton Conveyors, successful renegotiation of PBMC contract at Karara (KML) $26m. Implementation of several onsite solutions that have lead to a considerable reduction in down time. Standardised product supply to site reducing ordering errors and reduction in Hot Shot costs.
  • - Hired and trained multiple sales reps, BDM's and Sales Engineers.

COO and Co-Founder

CCR Custom Design
01.2020 - Current
  • Custom resin tables and wood working company I founded at the start of Covid.
  • - Debt free and financially viable in 8 months.
  • - Secured large commercial and retail works.
  • - Provided 99% of all lead generation and ran marketing campaign.
  • - Secured large commercial bee hive construction contracts exceeding $95k
  • - 100% customer satisfaction.

WA Key Account & Business Development Manager

VLI (Valley Longwall International)
09.2020 - 07.2023
  • #1 in revenue & customer growth in my first full year at VLI.
  • - Achieved largest growth state for both years of employment.
  • - Implemented a new CRM systems adopted nationally.
  • - 3x new mine builds. Design, QC & Installation.
  • - Ability to run conveyor audits & knowledge of a range of calculations to identify correct specifications for supply of components.
  • - Expanded client base into agriculture, recycling & domestic processing plants.
  • - Built a number of rubber lining calculators to easy and streamline quoting.
  • - Design & implementation of MDR process with adoption by primary clients.
  • - Excel programme built to quickly identify trends and profitability of clients.
  • - 20+ new clients brought on board.
  • - Design and distribution of new marketing material as well as website improvement.

Sales and Marketing Specialist

Kruze Design Group
10.2017 - 12.2019
  • I achieved a lot with Kruze Design Group, I worked mainly for Adage Furniture (primary business) however I provided sales training and marketing advice for all 4 businesses inside this company while exceeding sales performance criteria. The sales segment of this job was direct furniture sales to larger venues such as WACA, Crown Casino ect.
  • I was also enrolled in the Sales Mastery Programme and received a commendation from the company for being the fastest complete of the year 2 programme with 100% marks.
  • Accomplishments
  • - Exceeded Sales Criteria by over 40% when averaged.
  • - Implemented a new CRM system and provided training.
  • - Completion of Year II Sales Mastery Programme (Intensive Sales Development Programme).
  • - Increased brand awareness across all 4 businesses.
  • - Grew year on year revenue by an average of 18% across all 4 business.
  • - Exceeded $1m in sales within my first 12 months.

National Telesales Manager

QBT
06.2016 - 07.2017


  • - Over $100m in new business revenue.
  • - Securing the 3rd largest contact in the TMC sector.
  • - Reporting and presenting direction to a team of directors.
  • - Development of a team of 5 to a successful level.
  • - Gaining relationships with key decision makers at some of the largest companies in Australia including but not limited to Rio Tinto, Monadelphous, Transfield, Sodexo, BHP, WA Gov & WOAG.
  • - Contract negation for Airline, Car & Hotel contracts for all my corporate clients as well and detailed reporting and cost saving improvements.
  • - Designing a car hire tender template that is commonly used by several of my previous clients including the WA Gov.

Tri-State Business Development Manager

Hertz Car Rentals (Corporate)
06.2014 - 07.2016


  • - Top sales performer 2 year running.
  • - Did not lose a client within the years I worked at Hertz.
  • - Secured the largest contact in the car hire sector with Transfield Site Services $3.6m.
  • - Grew to look after 3 states.
  • - Was nominated for a star achiever award Asia Pacific.
  • - Built strong relationships with a number of key decision makers within the Hotel, Airline and TMC space as well and client relationships.


Education

Year 12 Certificate of Graduation -

Kormilda College

MBA -

Charles Darwin University

Training and Assessment -

Murdoch University

OH&S -

University of Western Australia

Year II Sales Mastery Program -

Ambrose Blowfield Sales Mastery Programme
06-2022

Skills

  • Microsoft Suite Proficient
  • CRM Proficient (Varied Systems)
  • Drivers Licence (Current)
  • Forklift Certified (Current)
  • White Card (Current)
  • Skippers Ticket (Current)
  • First Aid Certified (Current)
  • Snake Handling / Catch and Release Certification

Timeline

Business Operations Consultant

Self Employed Consultant
04.2023 - Current

WA Key Account & Business Development Manager

VLI (Valley Longwall International)
09.2020 - 07.2023

COO and Co-Founder

CCR Custom Design
01.2020 - Current

Sales and Marketing Specialist

Kruze Design Group
10.2017 - 12.2019

National Telesales Manager

QBT
06.2016 - 07.2017

Tri-State Business Development Manager

Hertz Car Rentals (Corporate)
06.2014 - 07.2016

Year 12 Certificate of Graduation -

Kormilda College

MBA -

Charles Darwin University

Training and Assessment -

Murdoch University

OH&S -

University of Western Australia

Year II Sales Mastery Program -

Ambrose Blowfield Sales Mastery Programme

Similar Profiles

CREATE PROFILE
Chris Baker