Chris Crowe

• Global Digital Platforms Manager; Leading Global Marketing Technology and implementation team.
• Key SME for digital strategy, Marketing Automation activities and digital channel data collection.
• Primary platforms: HubSpot, Salesforce Integrations, Marketo, Google Marketing Suite & Google Workspaces.
• Social Media Marketing: LinkedIn Campaigns, SEMRush, Meta Business.
• Project Management: Inc Asana, Monday.com, Azure DevOps
• Security platforms: Inc Iubenda, Delinea.
• Implemented security SOP across all platforms and marketing platforms aligned to meet GDPR standards.
• Responsible for governance and data compliance regulations for data stored across the entire marketing automation stack.
• Responsible for the data flow between the Marketing Automation stack and source systems & channels.
• Responsible for continuous improvement and value extraction of SaaS Platforms Stack.
• Translation of business requirements to technical outcomes to realise business benefits.
• Digital Department finance management and reporting.
• Executive Global stakeholder meetings and reporting.

Key Projects & Achievements:

• Migration of Marketo to HubSpot and integration into Salesforce & marketing channels.
• Change management & global team training for HubSpot Marketing Hub & campaign optimisation.
• Implemented a global Marketing tech team support/help desk; integrated with Monday.com platform and automation setup for streamlined solutions of tasks & issues from global teams in multiple departments.
• Development of Microsoft automation with MS power apps for process operations for multiple business requirements.
• Implemented Google Workspaces centralising and securing individual global team Google accounts into a corporate-managed secure structure.
• Implemented a global corporate security shared access process via Delinea & delivered training, change management & SOP documentation.

As a business owner and contractor, fulfilled multiple roles including systems strategy consultant, project manager, implementation manager, recruitment and team manager, and digital manager for website, digital assets.

• Managed project scopes, quoting, and resource allocation, ensuring efficient resource and labor management.

• Successfully engaged in prospecting, networking, and sales activities, cultivating strong relationships with key stakeholders.

• Oversaw comprehensive financial operations, including accounts management.

• Driven by the goal of creating time-saving and sales-boosting solutions, served as a dedicated Business System Expert, Implementation Consultant, and System Developer.

• Established System Desk, a collaborative systems consulting agency providing efficient systems tailored to evolving business needs.

- Servicing and Proficient in HubSpot, Marketo, Ontraport, Salesforce, Zoho, Asana, Monday.com.

- Focused on operations systemisation to automate processes, reduce overheads, and maximise ROI.

- Recognised as a trusted Zoho Partner and HubSpot Partner, dedicated to delivering exceptional solutions for businesses.

• Founded 'Consci Digital' Helpdesk services, specialising in Website development, business systems and marketing automation ticketing solutions.

- Offered digital analytics, market and competitor analysis, and monetisation strategies; SEO & PPC.

• Planned and implemented comprehensive digital strategy across all channels, ensuring alignment with organisational objectives.
• Established and managed digital marketing automation systems, optimising efficiency and effectiveness.
• Successfully completed internal custom development of the APF member system as Project Manager, overseeing all project aspects.
• Accountable for managing and reporting website analytics and insights, enabling data-driven decision-making and continuous improvement.
• Developed a collaborative lead management platform and centralised digital tools hub for 49 National skydiving drop zones, streamlining operations and enhancing customer experience and booking conversion.
• Managed social media strategy, seamlessly integrating it with broader marketing automation techniques for maximum impact.
• Drove strategy, produced reports, and executed plans regarding SEO and paid search, resulting in increased visibility and valuable traffic.
• Produced and presented quarterly APF NFP board reports, delivering updates on digital marketing strategies and their impact.
• Generated over 3447 leads through form submissions during 2017-2018.
• Estimated lead value calculated at $6,894,000, based on solo course priced at $2000 per lead.

• Digital Marketing Automation/CRM Implementation
• HubSpot at Antech Construction
• Responsible for digital marketing automation, using, building and implementing HubSpot for two (2) construction brands
• Improved customer conversions from leads by creating customer funnels to generate leads that were specific to customer demographic targets
• Automated delivery of sales leads and post-sale communications to sales teams., Marketing Professional

• Planned and implemented digital strategy, marketing automation, and website development for all channels and 14 travel brands.
• Led the project for redevelopment of MyHolidayCentre website, including the implementation of custom booking system function.
• Project Managed implementation of Google Travel engine into a custom travel booking system.
• Managed analytics and produced insightful reports on websites for department heads and cross-functional teams.
• Conducted market competition analysis and delivered strategic insights and keywords.
• Oversaw entire social media, SEO, and paid search strategy, collaborating closely with the social media manager.
• Managed the UX & UI Digital Design team.
• Acted as liaison with key internal and external stakeholders, including marketing agencies.

• Accountable for digital marketing automation and website development across 5 corporate brands spanning 87 countries.
• Created, distributed, and reported on email campaigns using Marketo, ensuring effective communication with target audiences.
• Managed and reported on web traffic, ensuring high-quality content, optimised web design, and accurate measurement of performance.
• Optimised landing pages for email campaigns, new content, and exclusive offers, enhancing user engagement and conversion rates.
• Oversaw the distribution of social media content, ensuring consistent brand messaging and engaging customer interactions.
• Guided and generated reports for SEO and paid search strategy, driving increased visibility and targeted traffic.
• Provided regular reporting of analytics using Google Analytics (GA), including management of GA dashboards.
• Conducted A/B testing and implemented insights to improve ROI across all digital assets.
• Delivered training and support to marketing managers in partner countries on the effective utilization of Marketo software.

• Accountable for devising digital marketing strategy plans across four countries, encompassing competitor and market intelligence reports, website development, and automated weekly analytics reports for all websites.
• Successfully set up and managed highly-effective ROI AdWords campaigns.
• Demonstrated exceptional project management skills, consistently delivering digital projects within quality and time targets.
• Provided comprehensive oversight and direct leadership to professional and technical teams, including web development, graphic design, and content production.
• Regularly reported all analytics and marketing outcomes to senior management, ensuring transparency and facilitating informed decision-making.

• Founded and nurtured a successful business, providing effective digital solutions to clients, while overseeing all digital projects and leading a team through recruitment, training, motivation, and development.
• Led the development and implementation of innovative digital strategies and successfully managed a diverse portfolio of projects, ensuring their timely delivery and alignment with business objectives.
• Conducted thorough research on the latest SEO, SEM, and digital marketing strategies, as well as digital marketing and analysis software, to ensure the consistent delivery of high-quality products.
• Produced comprehensive and user-friendly digital market analysis reports for clients, encompassing website analysis and AdWords performance.
• Managed all aspects of client relationships and proactively pursued new business opportunities.
• Managed and successfully executed a diverse range of digital projects, including site redevelopment and digital marketing strategies for clients such as The Midwife Clinic, Heart Break Conditioning, 21st Century Education, and Brisbane Cleaning. Directed impactful digital marketing campaigns for Telstra Licensee, while overseeing custom software development and digital services for Flex IT/Fusion Business Online. Formulated effective marketing strategies for TV Magic/Cable Magic and developed an efficient administrative system for personal training. Established and operated digital services for Security Services Pty Ltd.