Chris Cureton
Dee Why,NSW
Summary
Highly-motivated employee with extensive experience in Banking/Financial Services and a desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
10
10
years of professional experience
Work History
Marketing Expert - Daily Banking/Home Loans Contract
ING Bank Australia
06.2023 - Current
- Lead and develop the creation and execution of end to end campaigns
- Lead key infinitives on daily banking such as Savings Boost, Winback strategies and key acquisition campaigns to drive and maintain growth
- Owner for all campaigns; the customer segmentation plan, the content and offer plan, and the campaign brief
- Working with Customer Intelligence on sizing & canvasing opportunities with existing customers
- Explore, size and business case opportunities for revenue driving infinitives that align with the product priorities
- Collaborate with cross-functional teams like Product Owners, Marketing Expert Teams, Contact Centre, Digital Channels, Digital Marketing and Customer Intelligence teams
- Implemented key proactive and reactive Retention strategies using churn analysis and incorporated service campaigns to address key customer issues
- Collaborate with cross-functional teams, including performance marketing, media agency, and product teams, to develop an acquisition/Retention strategies.
- Analyzed data through Google/Adobe analytics to optimize digital marketing campaigns for maximum ROI in line with key KPIs
- Supporting the development and implementation of a product lifecycle marketing straregy.
- Worked as part of the remediation squad in the Home Loan tribe
CRM Manager
Star Entertainment Group
07.2022 - 07.2023
- Lead and develop the creation and execution of end to end campaigns
- Own for all campaigns; the customer segmentation plan, the content and offer plan, and the campaign brief
- Build and maintain strong effective working relationships with internal and external stakeholders to understand, contribute, and deliver on business objectives, through the establishment of a transparent and collaborative framework
- Manage all work and team members to ensure; execution briefs are completed on time and in full, all offers are briefed and set up to minimise any impact on customers experience, the campaign has been set up in accordance to the brief, all approvals have been obtained and all teams are briefed on campaigns
- Leading an impactful team of campaign executives across NSW & QLD, as well as working with an extended group of stakeholders and suppliers as part of a co-ordinated 'go to market' framework
- Work with the Campaign Analytics team to undertake pre and post campaign analysis on all activity
- Utilized data analysis to drive targeted campaigns resulting in increased customer engagement
- Implemented CRM software to streamline communication processes and enhance customer relationships
- Managed customer feedback loop to improve product offerings and enhance customer satisfaction
- Developed and implemented loyalty programs to increase retention rates and foster customer loyalty.
Senior CRM Specialist/CRM Lead Transformation
Allianz Insurance Group
04.2019 - 07.2022
- Designed and implemented new Agile working rhythms such as reporting framework, optimization frameworks and improving the E2E campaign process for staff resulting in greater efficiencies
- Track all campaign performance reporting back to senior stakeholders and also identifying proactive strategies to help close gaps in targets
- Oversee the design and implement data driven campaigns from briefing to execution
- Chair project meetings - daily standups and workflows
- Manage internal and external stakeholder relationships such as 3rd party agencies
- Innovate and change the way we talk and target customers through a series of test and learn plans to make sure processes are efficient for the customer
- Manage budgets, maximise ROI by utilizing propensity models and targeting low cost channels and post campaign PIR's
- Designed and implemented performance dashboards on all portfolios
- Led cross-functional teams to successfully implement CRM solutions for improved customer engagement
- Developed data-driven strategies to personalize customer communications and increase retention rates
- Conducted user training and provided ongoing support to ensure effective use of CRM platform
- Collaborated with stakeholders to enhance CRM systems and optimize marketing automation workflows.
Customer Marketing Manager
SAGE Software
12.2017 - 04.2019
- Building customer service program
- Mapping out the end to end customer journey for individual products
- Prepare detailed campaign and data briefs and present them to internal and external agencies with confidence and clarity and proactively co-ordinate marketing campaigns across all elements of the marketing mix
- Create, plan and execute tailored and targeted local tactical and strategic campaigns, integrating global campaign elements and content when required, to deliver functional revenue, acquisition or retention targets
- Tailoring communications messages in each campaign to connect to relevant customer personas and segmentation provided by Product Marketing in order to deliver on new customer acquisition and retention revenues
- Implemented loyalty program that increased customer retention by 20% within first year
- Collaborated with product development team to create new offerings based on customer feedback
- Analyzed customer data to identify trends and opportunities for marketing campaigns
- Understand, organise and manage budget to the format supplied by Marketing Operations.
Marketing Manager - Consumer Lending
Westpac Group
01.2015 - 11.2017
- Design and delivery of data insight driven/highly personalised customer consumer campaigns
- Drive the strategic planning, development and execution of Marketing strategies and tactics to support key business objectives such as MyBank
- Manage the design and delivery of multi-channel marketing campaigns such as Direct Mail, Electronic Direct Mail, Digital, Social Media and Branch Network
- Oversee the design and creation of Consumer Direct Marketing test plans via customer driven data insights
- Oversee Consumer Direct Marketing creative from conception to the final production process and project management with improved processes
- E2E campaign management from ideas, strategy, innovation and execution
- Reporting on the performance of all the campaigns at both a campaign and portfolio level to Senior Management through regular PIR's
- Identify and develop new opportunities to innovate on all Marketing programs
- Manage internal and external stakeholder relationships such as 3rd party agencies
- Innovate and change the way we talk and target customers through a series of test and learn plans to make sure processes are efficient for the customer
- Manage budgets, maximise ROI by utilizing propensity models and targeting low cost channels and post campaign PIR's.
Marketing Manager - Everyday Banking
Westpac Group
12.2013 - 01.2015
- Design and delivery of data insight driven personalised Consumer customer campaigns
- Manage the design and delivery of multi-channel direct marketing campaigns
- Oversee the design and creation of Consumer Direct Marketing test plans
- Oversee Consumer Direct/Digital Marketing creative from conception to the final production process
- Management of the program within revenue, Expense and A&P budget
- Reporting on the performance of all the campaigns at both a campaign and portfolio level
- Identify optimization opportunities through data insights
- Look at ways to innovate EStatement acquisition processes
- Manage and Coordinate cost saving initiatives.
Education
Bachelor of Business majoring in Marketing -
Charles Sturt University
Diploma of Graphic Design-Advertising -
Martin College
Certificate in Business Marketing -
Monash University
Skills
- 15 years experience in Banking
- Analytical and Logical Thinking
- Forecasting
- A/B Testing
- Attention to Detail
- Growth and Retention strategies
- Marketing campaign management
- Data Analytics
- Go-to-market strategy development
- Campaign Management
- Customer Segmentation
- Strategic Planning
- Customer Relationship Management (CRM)
- KPI Tracking
Personal Information
Date of Birth: 04/15/82
Timeline
Marketing Expert - Daily Banking/Home Loans Contract
ING Bank Australia
06.2023 - Current
CRM Manager
Star Entertainment Group
07.2022 - 07.2023
Senior CRM Specialist/CRM Lead Transformation
Allianz Insurance Group
04.2019 - 07.2022
Customer Marketing Manager
SAGE Software
12.2017 - 04.2019
Marketing Manager - Consumer Lending
Westpac Group
01.2015 - 11.2017
Marketing Manager - Everyday Banking
Westpac Group
12.2013 - 01.2015
Bachelor of Business majoring in Marketing -
Charles Sturt University
Diploma of Graphic Design-Advertising -
Martin College
Certificate in Business Marketing -
Monash University
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