Marketing Specialist skilled in creating digital assets and marketing materials to drive product and brand awareness, resulting in increased profit. Highly effective at implementing successful campaigns and product emails, with a proven history of diverse skill application across all areas of marketing. Proficient in Adobe Creative Suite.
Overview
16
16
years of professional experience
Work History
Marketing Specialist
The Golf Clearance Outlet
Melbourne, VIC
09.2016 - Current
Main duties:
Create and provide marketing material to meet business needs.
Create projects to fulfill marketing initiatives.
Deliver marketing campaigns to drive awareness, traffic, and conversion.
Working closely with senior management to implement strategic marketing initiatives.
Create content videos, social media posts, and blogs.
Increase brand awareness and engagement with the target audience.
Launch targeted email campaigns to select customer databases.
Design digital assets to align with product releases.
Develop home brand content.
Engaged with social media followers and promoted products and events through giveaways and promotional sales.
Manage social media platforms and use their metrics to increase followers, engagement, and click-through rates.
Stay up to date with industry trends to drive decision making.
Know how to work with a tight budget.
Sales & Marketing Executive
Static Control Components
Reading , UK
07.2015 - 04.2016
Main duties:
Market analysis of key competitors.
Employ marketing programs in order to gain sales in specific product areas.
Examine and assess current buying trends.
Grew our customer base by providing them with regular, helpful content that is aligned with their needs and interests.
Working with colleagues from other departments to produce relevant content that meets the needs of our customer base.
Managed various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
Resolved customer complaints regarding sales and service.
Sales and Marketing Executive - Footwear
Lyle & Scott
London , UK
09.2014 - 05.2015
Main duties:
Increasing business opportunities through various marketing campaign routes to market.
Engaged casual shoppers to provide information about featured products and recommend merchandise.
Undertake individual tasks of a marketing plan as assigned.
Researching the market for competitive products.
Listened to customer needs to identify and recommend best products and services.
Pursued and generated revenue through outside sales and marketing efforts by relentlessly identifying, developing and targeting new business partnerships.
A £100,000 increase in sales on the previous year. Liaising with external vendors to execute promotional events and campaigns.
Worked closely with clients to identify needs and challenges and provided solutions-oriented campaign themes.
Service & Sales Executive
TaylorMade Golf
Basingstoke, UK
11.2010 - 09.2014
Main duties:
Create engaging content for social media and events.
Analysis of campaign and SEO.
Utilize CRM system for coordination and management of specific marketing.
Provide sales and service support to ASMs to ensure smooth running of the area.
Full knowledge of TM infrastructure as it relates to shipping and order processing.
Maximize up-sell opportunities by creating digital and social media initiatives that engage our customers and beyond.
Liaising with SAMs to create usable content.
A high level of technical expertise.
Using all reports and resources to complete tasks.
Briefing designers on marketing collaboration projects.
Assistance Golf Professional
Pyrford Golf Club
Woking , UK
01.2009 - 11.2010
Education
Higher National Diploma - Sports Business Management
Guildford College
UK
07-2006
Skills
Vendor Relations
Promotional planning
Graphic Design
Marketing and advertising
Marketing material design
Market Trends
Campaign Development
Social Media Management
Market Analysis
Scheduling
Digital Marketing
Product Marketing
Branding
Affiliations
Being a Dad
Avid golfer current HCP 2
Travel City Escapes
Curry Club
Accomplishments
Filmed & edited GCO videos for social media currently sitting at a combined 400K+ views.
Grew GCO Social Media pages from just over 10k followers to over 45k+ across all platforms.
Helped Create GCO Live a subscription membership where customers can win great prizes & giveaways for a year.
Implemented a bounce back email template for all stores to manage their inboxes more efficiently.
Created a QC for our franchisee online pickers & packers, I noticed a huge amount of orders being sent incorrectly. All Pickers & packers initial their packing pages for some accountability which dramatically reduced the amount of incorrect products being sent & money being spent on returns & resends.
References
References available upon request.
Timeline
Marketing Specialist
The Golf Clearance Outlet
09.2016 - Current
Sales & Marketing Executive
Static Control Components
07.2015 - 04.2016
Sales and Marketing Executive - Footwear
Lyle & Scott
09.2014 - 05.2015
Service & Sales Executive
TaylorMade Golf
11.2010 - 09.2014
Assistance Golf Professional
Pyrford Golf Club
01.2009 - 11.2010
Higher National Diploma - Sports Business Management
Guildford College
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