Chris Lindsey

Managing the ANZ and SEA portfolios across three separate periods, initially covering ANZ, then SEA, and returning to ANZ, successfully ensuring all sales targets were consistently achieved in each region. Built and nurtured long-term relationships with key clients, acting as a trusted advisor and strategic partner. Drove consistent incremental revenue growth through strategic account management, tailored campaigns, and cross-regional initiatives. Collaborated closely with internal teams, including marketing, product, and operations, to deliver high-impact campaigns that drove measurable business results and enhanced partner satisfaction. Recognised for adaptability, resilience, and leadership in managing complex regional accounts and delivering exceptional results in a dynamic, fast-paced environment.

Key Achievement:

• Initiated and led strategic discussions with Tourism Tropical North Queensland, uncovering key partner challenges and collaboratively developing the Reef Safe Human Project—a creative, interactive giveback campaign that highlighted the beauty of the Reef and demonstrated how industry and travellers could contribute to its protection and longevity. The campaign delivered a solution that generated over $500K USD in incremental revenue, and strengthened long-term trust and partnership with Tourism Tropical North Queensland.
• Spearheaded the negotiation and successful launch of a Tourism Authority Thailand campaign that generated over $1M USD for Expedia Group Advertising, and signed a three-partner strategic partnership that expanded Expedia’s footprint in the region and deepened partner trust. The campaign successfully aligned multiple teams including, sales, eStudio, product, operations, client service management, and media insights & planning to deliver a seamless, tailored solution aligned with partner objectives. Applied strategic thinking and problem-solving to navigate complex challenges, drive consensus, and secure executive-level buy-in. Strengthened partner relationships through multiple on-site visits, reinforcing Expedia Group as a trusted and innovative partner.

Responsibilities:

• Achieve revenue targets by executing proactive business development and client engagement strategies.
• Build and nurture strategic partnerships to enhance market positioning and drive revenue growth.
• Collaborate with cross-functional teams, to design and implement high-impact campaigns.
• Identify and evaluate new market opportunities through thorough research, competitor analysis, and industry trend insights.
• Cultivate and maintain strong relationships with key stakeholders to secure contracts, expand service offerings, and foster long-term partnerships.
• Develop and tailor proposals and presentations for prospective clients.
• Collaborate with internal teams to track and analyse campaign performance, identifying opportunities to optimise results, drive upsell initiatives, and enhance partner satisfaction and revenue growth.
• Represent the company at industry events, conferences, and networking opportunities to strengthen market presence and identify potential partnerships.
• Drive cross-regional initiatives to ensure consistent delivery and maximise business opportunities across multiple markets.

Working with the founder and leadership team to drive agency and

client growth. Curating and nurturing partnerships with suppliers, and

working across all internal teams to implement digital solutions that

improve client performance and retention.

Key Achievement:

• Onboarding a partner that has enabled us to increase our

service offering to provide clients with comprehensive ongoing

SEO campaigns and strategies.

Responsibilities:

• Led digital marketing strategy, enhancing brand visibility and engagement across multiple channels
• Optimised agency-wide channel integration and client digital strategies, boosting efficiency and campaign impact.
• Identified and leveraged partner opportunities, emerging platforms, and digital trends to drive sustainable growth.
• Onboarded new channels and revenue streams, directly contributing to agency expansion.
• Crafted integrated, cost-effective digital strategies for clients and Vonnimedia, maximizing ROI.
• Owned full sales pipeline: outbound/inbound, client engagement, and retention of key accounts.
• Streamlined client onboarding, accelerating setup and improving satisfaction.
• Analyzed campaign performance with accounts team, delivering actionable insights that enhanced results.
• Developed tailored digital solutions to solve complex client challenges and deliver measurable outcomes.
• Managed contracts, RFPs, RFQs, and NDAs, ensuring compliance and timely execution.
• Reported campaign performance and strategic recommendations to founder and leadership team.
• Led internal training sessions, upskilling teams and improving operational consistency.
• Represented the agency at client events and networking opportunities, strengthening relationships and driving new business.

• Reporting directing to the co-founders and directors, responsible for winning new business, agency growth, client strategy, client retention, and account management.
• Working closely with the Head of Performance to develop proposals and strategies that enabled the continued growth of the agency, and our clients. Refined the internal marketing plan to scale G Squared’s brand awareness.
• Key Achievements:
• Collaboratively responsible for annual agency growth of 28% (YoY)
• Successfully onboarded G Squared’s largest Web Project and SEO Retainer.
• Responsibilities Include:
• Developing a comprehensive business plan aligning with agency growth modelling.
• Strategising digital solutions that solve complex client/prospect challenges.
• Preparing proposals and strategies with the Head of Performance for submission and presentation.
• Creating and implementing marketing strategies that build the sales pipeline.
• Managing internal CRM activity, tracking data, and analysing results.
• Account management of onboarded clients.
• Building rapport with prospects and clients.
• Networking and attending key industry events.
• Overseeing contracts, RFP, RFQ, and NDA's.
• Analysing and reporting performance.

• Reporting directing to the Head of Digital and Business Operations, responsible for winning new business across APAC region and the retention, and cross channel development of existing clients.
• Responsibilities Include:
• Project managing client expectations and delivering results.
• Working with channel managers on briefing and proposal delivery.
• Winning new business and building client relationships.
• Creating and delivering proposals.
• APAC email marketing campaigns.
• Analysing and reporting performance.