CHRIS RITSON
Sales Coordinator
Beeliar,WA
Summary
As an Aftermarket Sales Coordinator for the WA mining region, I deliver strong customer service and consistently drive sales growth. I support key mining accounts, manage enquiries and quotes, and work closely with internal teams to ensure smooth operations. With excellent communication and organisational skills, I am committed to achieving sales targets and providing effective sales support.
Diligent Sales Coordinator with experience in the WA mining industry and expertise in cementing productive partnerships. Self-directed and determined in controlling inventory and meeting demands. Enthusiastic and has an in-depth understanding of the WA mining sector and developing sales to make a positive impact.
Overview
14
14
years of professional experience
2
2
Certifications
Work History
Aftermarket Sales Coordinator
Eriez Australia
08.2024 - 09.2025
- Support and maintain strong relationships with key accounts in the WA mining region, particularly in the Pilbara, ensuring high levels of customer satisfaction and retention.
- Respond promptly to customer inquiries via phone and email, providing quotations, technical support, and product information.
- Actively drive and achieve aftermarket sales targets for parts, repairs, and replacement equipment within the WA.
- Identify new business opportunities and potential growth areas through customer visits and market analysis.
- Coordinate daily sales operations, including processing orders, producing quotes, and minimizing downtime for clients, urgent customer needs.
- Maintain accurate sales records and reports.
- Liaise with internal teams, such as engineering, production, and accounts, to ensure seamless service delivery and issue resolution.
- Facilitate effective communication between departments to support customer requirements and operational efficiency.
- Analyse sales data, providing recommendations for improvement, and supporting sales strategy development.
- Provide proactive updates to customers regarding order status, delivery timelines, and any changes to product availability.
- Streamlined sales processes for improved efficiency and customer satisfaction.
- Served as a liaison between internal departments such as production, logistics, finance, ensuring seamless end-to-end management of client accounts.
- Maintained accurate records of all sales activities, including contracts, proposals, quotes, follow-ups, and customer communications.
Sales Coordinator
The Australian Mining Review
11.2022 - 08.2024
- Manage sales data, generate reports, and maintain accuracy in customer relationship management (CRM) systems.
- Build and maintain strong relationships with clients, understand their needs, and ensure their satisfaction throughout the sales process.
- Identify and implement process improvements, automation, and innovation to enhance operational efficiency in sales activities.
- Contribute to sales forecasting and target setting, and provide insights into successful experiences in this area.
- Explore unexplored business areas, identify opportunities for upselling or cross-selling, and position the publication as a strategic vendor for the client.
- Managed a team of 10, ensuring quality leads and KPIs are met.
- Supported sales team members in achieving individual goals and targets through coaching, mentoring, and guidance.
- Maintained accurate records of all sales activities, including contracts, proposals, quotes, follow-ups, and customer communications.
- Worked closely with the sales team to prioritize tasks, set goals, and allocate resources efficiently; resulting in increased productivity and revenue.
CSR
Neverfail
05.2021 - 11.2022
- Demonstrated empathy and active listening skills, resulting in a higher rate of customer satisfaction and repeat business.
- Confer with customers by telephone or in person to provide information about products or services to increase revenue.
- Developed strong relationships with clients by understanding their needs and preferences, fostering long-term loyalty.
- Abide by all health and safety regulations.
- Frequently lift or move products that weigh up to 20kg.
- Resolve customer complaints regarding sales and service.
- Adhering to assigned routes and prompt time schedules.
- Abiding by all transportation laws while maintaining a safe driving record.
Owner
Holy Smokes Fremantle
01.2016 - 12.2019
- Opened business and developed into $1m turnover within 3 years.
- Promoted products via multiple channels, including social media, online specifically targeted ad management to increase revenue stream.
- Supervised and trained 7 employees with full employee retention.
- Kept accurate accounts of all incoming sales and expenses to provide accurate P&L to identify growth opportunities.
- Oversaw complete selection of products to fit with demographic and tie in with venues identity and values.
- Maintained all accounts, insurance policies and taxes to abide by all government and health and safety regulations.
Owner
Carriage Cafe
09.2011 - 07.2015
- Created business plans, arranged financing, hired staff, reviewed sales, developed marketing strategies, and identified business opportunities.
- Monitored budgets and payroll records, and reviewed financial transactions to ensure profitability was maximized.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Established standards for personal performance and customer service.
- Engaged in suggestive selling, and other sales techniques.
- Setting objectives and targets for the business, and working to achieve these.
- Managing expenditure for profitability.
- Managed day-to-day business operations.
Education
High School Diploma -
John Curtin Senior High School
Fremantle, Australia 04.2001 -
Skills
Proactive in task completion
Certification
Current MR class Drivers License
Timeline
Aftermarket Sales Coordinator
Eriez Australia
08.2024 - 09.2025
Sales Coordinator
The Australian Mining Review
11.2022 - 08.2024
CSR
Neverfail
05.2021 - 11.2022
Owner
Holy Smokes Fremantle
01.2016 - 12.2019
Owner
Carriage Cafe
09.2011 - 07.2015
High School Diploma -
John Curtin Senior High School
04.2001 -
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