CHRIS RITSON
Sales Coordinator
Beeliar,WA
Summary
As an Aftermarket Sales Coordinator for the WA mining region, I deliver strong customer service and consistently drive sales growth. I support key mining accounts, manage enquiries and quotes, and work closely with internal teams to ensure smooth operations. With excellent communication and organisational skills, I am committed to achieving sales targets and providing effective sales support.
Diligent Sales Coordinator with experience in the WA mining industry and expertise in cementing productive partnerships. Self-directed and determined in controlling inventory and meeting demands. Enthusiastic and has an in-depth understanding of the WA mining sector and developing sales to make a positive impact.
Overview
14
14
years of professional experience
2
2
Certifications
Work History
Aftermarket Sales Coordinator
Eriez Australia
08.2024 - 09.2025
- Support and maintain strong relationships with key accounts in the WA mining region, particularly in the Pilbara, ensuring high levels of customer satisfaction and retention.
- Respond promptly to customer inquiries via phone and email, providing quotations, technical support, and product information.
- Actively drive and achieve aftermarket sales targets for parts, repairs, and replacement equipment within the WA.
- Identify new business opportunities and potential growth areas through customer visits and market analysis.
- Coordinate daily sales operations, including processing orders, producing quotes, and minimizing downtime for clients, urgent customer needs.
- Maintain accurate sales records and reports.
- Liaise with internal teams, such as engineering, production, and accounts, to ensure seamless service delivery and issue resolution.
- Facilitate effective communication between departments to support customer requirements and operational efficiency.
- Analyse sales data, providing recommendations for improvement, and supporting sales strategy development.
- Provide proactive updates to customers regarding order status, delivery timelines, and any changes to product availability.
- Streamlined sales processes for improved efficiency and customer satisfaction.
- Served as a liaison between internal departments such as production, logistics, finance, ensuring seamless end-to-end management of client accounts.
- Maintained accurate records of all sales activities, including contracts, proposals, quotes, follow-ups, and customer communications.
Sales Coordinator
The Australian Mining Review
11.2022 - 08.2024
- Manage sales data, generate reports, and maintain accuracy in customer relationship management (CRM) systems.
- Build and maintain strong relationships with clients, understand their needs, and ensure their satisfaction throughout the sales process.
- Identify and implement process improvements, automation, and innovation to enhance operational efficiency in sales activities.
- Contribute to sales forecasting and target setting, and provide insights into successful experiences in this area.
- Explore unexplored business areas, identify opportunities for upselling or cross-selling, and position the publication as a strategic vendor for the client.
- Managed a team of 10, ensuring quality leads and KPIs are met.
- Supported sales team members in achieving individual goals and targets through coaching, mentoring, and guidance.
- Maintained accurate records of all sales activities, including contracts, proposals, quotes, follow-ups, and customer communications.
- Worked closely with the sales team to prioritize tasks, set goals, and allocate resources efficiently; resulting in increased productivity and revenue.
CSR
Neverfail
05.2021 - 11.2022
- Demonstrated empathy and active listening skills, resulting in a higher rate of customer satisfaction and repeat business.
- Confer with customers by telephone or in person to provide information about products or services to increase revenue.
- Developed strong relationships with clients by understanding their needs and preferences, fostering long-term loyalty.
- Abide by all health and safety regulations.
- Frequently lift or move products that weigh up to 20kg.
- Resolve customer complaints regarding sales and service.
- Adhering to assigned routes and prompt time schedules.
- Abiding by all transportation laws while maintaining a safe driving record.
Owner
Holy Smokes Fremantle
01.2016 - 12.2019
- Opened business and developed into $1m turnover within 3 years.
- Promoted products via multiple channels, including social media, online specifically targeted ad management to increase revenue stream.
- Supervised and trained 7 employees with full employee retention.
- Kept accurate accounts of all incoming sales and expenses to provide accurate P&L to identify growth opportunities.
- Oversaw complete selection of products to fit with demographic and tie in with venues identity and values.
- Maintained all accounts, insurance policies and taxes to abide by all government and health and safety regulations.
Owner
Carriage Cafe
09.2011 - 07.2015
- Created business plans, arranged financing, hired staff, reviewed sales, developed marketing strategies, and identified business opportunities.
- Monitored budgets and payroll records, and reviewed financial transactions to ensure profitability was maximized.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Established standards for personal performance and customer service.
- Engaged in suggestive selling, and other sales techniques.
- Setting objectives and targets for the business, and working to achieve these.
- Managing expenditure for profitability.
- Managed day-to-day business operations.
Education
High School Diploma -
John Curtin Senior High School
Fremantle, Australia 04.2001 -
Skills
Proactive in task completion
Team-oriented and self-sufficient
Adaptable to changing environments
Proficient in Microsoft Office
Strong verbal and written communication
Proficient in relationship building
Sales data analysis
Customer relationship management
Achieving targets
Effective team cohesion
Certification
Current MR class Drivers License
Timeline
Aftermarket Sales Coordinator
Eriez Australia
08.2024 - 09.2025
Sales Coordinator
The Australian Mining Review
11.2022 - 08.2024
CSR
Neverfail
05.2021 - 11.2022
Owner
Holy Smokes Fremantle
01.2016 - 12.2019
Owner
Carriage Cafe
09.2011 - 07.2015
High School Diploma -
John Curtin Senior High School
04.2001 -