Summary
Overview
Work History
Education
Skills
Key Highlights
Interests
Timeline
Generic

Chris Swanepoel

Head Of Customer Sales
South Yarra

Summary

Dynamic and results-driven senior sales executive with over a decade of experience leading high-performing, target-driven sales teams across the RegTech, SaaS, and travel sectors. Proven success in transforming sales culture, embedding methodologies (Challenger, SPIN, Miller Heiman), and delivering strategic commercial outcomes in high-volume, omnichannel contact centre environments. Adept at driving operational excellence, digital enablement, and cross-functional alignment to accelerate revenue growth and customer experience.

Overview

14
14
years of professional experience
2012
2012
years of post-secondary education

Work History

Chief Customer Experience & Sales Officer (Secondment)

Luxury Escapes
06.2025 - 08.2025
  • Appointed on secondment to act as CXSO, reporting directly to the CEO, with strategic oversight of Customer Service, Sales, Operations, Social Media marketing and Contact Centre systems across global markets.
  • Responsible for operational and digital transformation projects with the CEO & CTO.
  • Led the customer contact centre strategy, embedding new processes and system improvements.
  • Responsible for all people, performance, and CX functions across contact centre operations globally.
  • Responsible for weekly/monthly reporting on CX metrics, campaign effectiveness, and customer engagement.
  • Improved systemic compliance, automation, upsell conversions, and cost reduction initiatives.

Head of Customer Sales

Luxury Escapes
03.2025 - Current
  • Led the global sales function across Australia, New Zealand, Europe, and the United States, overseeing 68 consultants, 2 Sales Managers (ANZ & Global), 8 Team Leaders, and 1 Sales Training Manager.
  • Managed performance and development of sales and support teams in both AU/NZ and Barcelona.
  • Transitioned the team from order-takers to consultative sellers through coaching, development, and embedding sales methodologies.
  • Drove QTRLY improvements in conversion, margin, and productivity metrics.
  • Oversaw cross- and up-selling initiatives across products, including Flights, Experiences, Insurance, and Lux+.
  • Created succession and talent pipelines for Sales Managers, Team Leaders, and Assistant Team Leaders.
  • Initiated outbound campaigns and new revenue opportunities to offset inbound volume drops.
  • Introduced recognition and incentive programs to drive performance and engagement.
  • Interviewed, onboarded, and coached new hires to meet service and sales excellence standards.
  • Improved global headcount in strategic regions aligned to growth opportunities.
  • Ensured quality and productivity KPIs were met while enhancing NPS, CSAT, and eNPS performance.
  • Conducted quarterly skip-level feedback sessions and implemented action plans to support continuous improvement.

Sales Manager (ANZ)

Luxury Escapes
10.2023 - 03.2025
  • Managed AU & NZ sales performance, including coaching, forecasting, and sales methodology implementation.
  • Introduced SPIN Selling, redesigned hiring and onboarding, and improved sales conversion from 43% to 55%.
  • Reduced new hire churn rate from 41% to 23% through structured onboarding and coaching.
  • Mentored two team leaders into senior leadership positions.

National Account Sales Manager AU & NZ

Kinatico
07.2021 - 05.2023
  • Grew revenue by 53% YoY and overachieved KPIs by 80%.
  • Led national strategy, team development, customer growth, and reporting to executive leadership.

Strategic Partnerships Manager AU & NZ

Kinatico
01.2021 - 07.2021
  • Created the partnerships division, delivering $2M in new channel revenue.
  • Onboarded 3 major partnerships providing access to 10,000+ new clients.

Operations Manager AU & NZ

Kinatico
02.2017 - 01.2021
  • Scaled operations to support 46,000 daily tasks, reduced costs by $700K through automation.
  • Built a future leader program, resulting in 4 internal promotions.

Senior Team Leader / Team Leader / Sales Consultant

Brand Developers
01.2012 - 01.2017
  • Held sales records across multiple time periods.
  • Coached and developed high-performing sales teams.
  • Promoted rapidly from Sales Consultant to Senior Team Leader within 3 years.

Education

Diploma - Sport & Recreation

AUT

Finance for Non-Financial Professionals - undefined

Go Skills

Process Improvement Foundations - undefined

NASBA

Skills

  • Contact Centre Management
  • Coaching & Performance Management
  • Sales Methodologies
  • Salesforce
  • HubSpot
  • Zendesk
  • Genesys
  • Trello
  • Jira
  • Forecasting
  • Budgeting
  • Process Improvement
  • Reporting & Analytics
  • Leadership Development
  • Recruitment
  • Change Management
  • Team Transformation

Key Highlights

  • 16% YOY margin growth (FY25 vs FY24)
  • $33.8M record month in sales revenue (01/2025)
  • Increased sales team conversion from 43% to 55%
  • Reduced new hire churn from 41% to 23% within their first 6 months
  • $700K cost savings through operational process improvements at Kinatico
  • Overachieved sales KPIs by 80% at Kinatico

Interests

Mountain biking
Hiking
Obstacle racing
Podcasting
BBQs
Cinema

Timeline

Chief Customer Experience & Sales Officer (Secondment)

Luxury Escapes
06.2025 - 08.2025

Head of Customer Sales

Luxury Escapes
03.2025 - Current

Sales Manager (ANZ)

Luxury Escapes
10.2023 - 03.2025

National Account Sales Manager AU & NZ

Kinatico
07.2021 - 05.2023

Strategic Partnerships Manager AU & NZ

Kinatico
01.2021 - 07.2021

Operations Manager AU & NZ

Kinatico
02.2017 - 01.2021

Senior Team Leader / Team Leader / Sales Consultant

Brand Developers
01.2012 - 01.2017

Finance for Non-Financial Professionals - undefined

Go Skills

Process Improvement Foundations - undefined

NASBA

Diploma - Sport & Recreation

AUT

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Chris SwanepoelHead Of Customer Sales