CHRIS WOODS
Sales & Client Relationship Professional
Bondi Beach
Summary
A proven revenue generating sales professional with 17+ years of experience across multiple industries and markets, specialising SaaS marketing solutions.
Deep experience selling into C-level & founders. Passionate about enabling growth in early-stage businesses.
Highly skilled at integrating sales methodology and relationship building to deliver value to customers.
Overview
19
19
years of professional experience
Work History
Account Executive
Audience Republic
06.2017 - Current
- First employee at Audience Republic, a CRM that helps music events & venues increase ticket sales, understand audiences and reduce costs.
- My role is to grow revenue by winning new customers.
- Business increased ARR from $240k to $3.6m, personally responsible for $2.36m of that growth.
- Interface with CEO & VP of Finance to negotiate commercial terms & prices.
- Wins include TEG, Venues NSW, Mushroom Group, Premier Productions, Insomniac, Avant Gardner.
- Work independently with minimal supervision.
- 2018 – 98% ($360k target)
- 2019 – 104% ($600k target)
- 2020* – 92% ($250k target)
- 2021 – 112% ($600k target)
- 2022 – 87% ($1.2m target)
- 2023 - 109% ($720k target)
Account Director
The Martec
01.2016 - 12.2016
- The Martec helps digital agencies scale using content marketing to nurture and attract in demand talent.
- Business development role to assist transformation to an online marketplace, focused on the B2B customer base.
- YTD 2016 – 91% ($600k target)
Account Director
CommuniCloud
08.2013 - 12.2015
- Part of BT Global Services, CommuniCloud provides technology that enables easy and engaging virtual meetings.
- The focus of my role was to in increase new revenue.
- Achieved goals through a combination of cold calling, social selling and by leveraging technology partner relationships.
- Won key national contracts with Repco ($70k pa), Plenary Group ($70k pa), APM ($85k pa)
- YTD 2013 - 94%
- 2014 - 111%
- 2015 - 139%
Business Development Manager
Brennan IT
10.2011 - 06.2013
- Brennan IT is the No.1 Business Solutions partner to the Australian mid-market.
- My key responsibility was generating new business revenue across the private sector in New South Wales.
- Successful at selling a wide portfolio of managed & professional services, focusing on IaaS.
- Reached out to potential customers via telephone, email and in-person inquiries.
- Won key contracts with Guide Dogs NSW ($1.8m), SR Law ($650k), Ausgrid ($220k)
- FY2012/13 - 109% ($720k target)
Sales Manager
West Communications (now Intrado)
11.2007 - 11.2011
- Reporting to VP of Sales at the world’s largest collaboration services provider.
- Grew net new revenue in global accounts channel by 37% from $19.4m in 2009 to $26.7m in 2010
- Won key regional contracts with Genpact ($1.0m pa), IBM ($1.5m pa), Kraft ($420k pa)
- Retained global contracts with Lenovo ($600k pa) Johnson & Johnson ($450k pa), Honeywell ($520k pa), AP Moller Maersk ($360k pa)
- 1st placed APAC BDM 2008 at 124% YTD
Business Development Manager
PGi
01.2005 - 11.2007
- PGi is an NYSE listed provider of collaboration software and services.
- My role was to hunt new business in the corporate NSW market.
- Researched and identified opportunities for account growth, account penetration and market expansion.
- Reached out to potential customers via telephone, email and in-person inquiries.
- Secured key business with Macquarie Goodman ($168k pa), Silcar ($72k pa), Yahoo!7 ($36k pa)
- 1st placed BDM in APAC at 148% YTD in 2011
Education
Bachelor of Tourism Management -
Victoria University
WELLINGTON10.2001
Digital Marketing Certificate -
ADMA
SYDNEY2016
Deal Maker -
Target Account Selling (TAS)
SYDNEY2015
Strategic Selling (Blue Sheets) -
Miller Heiman
SYDNEY2012
Skills
- Sales Quota Management
- Salesforce Software
- Customer Trend Analysis
- Territory Management
- Deal Structuring
- Territory Expansion
- Strategic Partnerships
- Client Base Retention
- Outreach Initiatives
- RFP Responses
Timeline
Account Executive
Audience Republic
06.2017 - Current
Account Director
The Martec
01.2016 - 12.2016
Account Director
CommuniCloud
08.2013 - 12.2015
Business Development Manager
Brennan IT
10.2011 - 06.2013
Sales Manager
West Communications (now Intrado)
11.2007 - 11.2011
Business Development Manager
PGi
01.2005 - 11.2007
Bachelor of Tourism Management -
Victoria University
Digital Marketing Certificate -
ADMA
Deal Maker -
Target Account Selling (TAS)
Strategic Selling (Blue Sheets) -
Miller Heiman
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