Ocean Swimming, Football Coaching
CHRISTIAN LUDLOW HYLAND
Tech-enabled Business Strategist
Sydney,NSW
Summary
Dynamic Senior Director offering 15-year history of leading strategic business initiatives for global cloud technology providers. Proven expertise in large-scale business transformation and developing solutions for customers with cloud computing, enterprise analytics, and SaaS workflows. Oversees go-to-market strategy, sales, marketing, consulting, and business development to bring new SaaS solutions to customers across the Asia Pacific. History of surpassing objectives and bringing about results to propel businesses into the future through innovative approaches.
Overview
28
28
years of professional experience
2
2
years of post-secondary education
1
1
Language
Work History
Senior Director
Oracle Corporation
Sydney
10.2014 - Current
- Oracle Fusion CX Applications Go-To-Market, Asia Pacific
- Oracle has transformed into one of the world's leading cloud technology companies offering cloud computing, analytics, enterprise applications and professional services
- Supporting all aspects of the Applications business including Sales, Customer Success, Renewals, Pre-Sales and GTM
- Measured on driving revenue through clearly defined strategies, focused sales execution, and customer success programs
- Responsible for launching new SaaS offerings in the Loyalty Marketing, Customer Data Platforms, Service Automation and AI-assisted Selling categories into the B2B marketplace
- Relied upon to develop successful sales and marketing strategies specific to segments, buyer personas and local market requirements
- Accountable for bringing new perspectives to customers, explaining how they can benefit from our solutions and describing the journey that we can take them on
- Recognised for developing customer value propositions that differentiate, communicate, and gain commitment from senior executives in each step of the funnel
- Credited with effectively localising global marketing materials, sales assets, and seller enablement to suite a wide variety of geographies with an array of business and cultural nuances
- Succeeded in lifting revenue across the entire customer lifecycle through data-driven lead generation, nurture-oriented customer engagement, and revitalising channel sales partnerships
- Recognised for bringing alignment and clarity to the role the GTM plays and ensuring that the team can deliver more value to sales, pre-sales, customer success, alliances and channels and marketing
- Described as having a ‘next-generation style of leadership’ and expressing principles of leadership with grace, agility, discipline, and compassion while leading a diverse and inclusive team.
Interim Regional Leader
Oracle Customer Experience Applications JAPAC
10.2021 - 01.2022
- Reported to the regional Senior Vice President of Cloud Applications
- Responsible for revenue operations performance covering sales, customer service, business development and field marketing in addition to go-to-market functions.
- Guided regional and global senior executives on business performance in the customer experience applications portfolio in the Asia Pacific and Japan area of operations
- Developed the FY23 business plan the region aligning revenue, human capital, operating margin, and market share growth targets
- Led successful initiatives to develop channel sales partnerships with global system integrators, Deloitte, Accenture and KPMG
- Directed successful pilot programs which led to the development of successful industry aligned and partner supported go-to-market programs which have been adopted by the wider Applications business
Director, Customer & Business Strategy
Oracle Applications JAPAC
06.2019 - 09.2021
- Provided primary customer support to internal and external customers.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Directed work of business development consultants, sales representatives and marketing demand generation to coordinate efficient revenue operations.
- Spearheaded innovative approaches to resource allocation and strategic planning.
Director, Professional Services
Oracle Marketing Cloud JAPAC
10.2014 - 05.2019
- Oracle CX, Asia Pacific
- Managed a team of six direct reports delivering mar-tech consulting services to enterprise customers in Australia, China, India, and Southeast Asia
- Led 50+ consulting projects with budgets ranging from $250k to $1m for Oracle customers including Citibank, Telstra, Jetstar, Suncorp, eBay Korea, and Coles Supermarkets
- Developed service packages aligned to focus areas including B2B marketing, Mobile / Multi-channel Marketing, Social and Programmatic Advertising
- Created customer demand through events, webinars, seminars, and customer forums
- Generated leads through pre-sales, pilots and POCs
- Increased billable utilisation by 4x and delivered 5x increase in ARR
Digital Transformation Program Leader
Suncorp Group
Sydney
11.2013 - 03.2014
- Engaged by the office of the Group CMO to modernise marketing operations for a portfolio of insurance and banking brands serving millions of customers in Australia
- Developed a roadmap to expand digital capabilities over five years for the personal insurance, banking, and commercial insurance businesses
- Identified a critical path for the development of digital capabilities in marketing and customer service for digital transformation programs with a total budget of more than $10m
- Scoped requirements, modelled ROI and wrote business cases to secure funding for the change management projects required to execute on the roadmap
- Contract role directing a 6-month project
Head of Business Development & Customer Strategy
Datalicious | Equifax
Sydney
01.2013 - 11.2013
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Defined and integrated roles, responsibilities and processes for business team and data management organization.
- Implemented successful approaches to revitalize underperforming product lines and create new profit-generating enterprises.
- Partnered with cloud computing and SaaS vendors including Splunk and Amazon Web Services, Adobe and Google
Head of Sales and Marketing Operations
BizCubed | Hitachi
09.2010 - 10.2012
- Researched competitors' activities and products to uncover new trends
- Interpreted sales and pricing policies to departmental personnel and customers.
- Evaluated performance against goals and implemented appropriate development plans.
- Met with clients, delivering presentations and educating on product and service features and offerings.
Managing Director, Principal
Digilocity Ventures
Sydney
12.2006 - 06.2010
- Launched digital start-up hothouse to develop new business models enabled by emerging technology
- Analyzed industry sectors with potential for disruption, developed products and designed pilots with prescribed analytics and performance indicators for venture performance
- Assessed business model options and implemented performance management structures aligned to ‘lean start-up’ principles to improve frameworks and strengthen results.
- Spearheaded successful business development and capital raising initiatives aligned with company's strategy and core competencies.
- Grew revenues to more than $1.5 million in 18 months of operation and received a four-times multiple valuation from investors
- Launched a venture heralded by BRW Magazine as "The firm of the future"
Content Marketing Publisher
Australian Consolidated Press | Publishing & Broadcasting Limited
Sydney
05.1998 - 12.2004
- Managed a publishing and content marketing division with 15 direct reports in advertising sales, creative and distribution
- Delivered media services to consumer and business brands in telecommunications, entertainment, retail, fashion, and transportation
- Innovated the business to expand from print into digital media
- Increased revenue by 5x in 24 months
- Won 18 competitive tenders
Education
MBA -
The University of Sydney
Sydney, NSW 01.2005 - 12.2006
Skills
Collaborative Leadership
undefinedInterests
Timeline
Interim Regional Leader
Oracle Customer Experience Applications JAPAC
10.2021 - 01.2022
Director, Customer & Business Strategy
Oracle Applications JAPAC
06.2019 - 09.2021
Senior Director
Oracle Corporation
10.2014 - Current
Director, Professional Services
Oracle Marketing Cloud JAPAC
10.2014 - 05.2019
Digital Transformation Program Leader
Suncorp Group
11.2013 - 03.2014
Head of Business Development & Customer Strategy
Datalicious | Equifax
01.2013 - 11.2013
Head of Sales and Marketing Operations
BizCubed | Hitachi
09.2010 - 10.2012
Managing Director, Principal
Digilocity Ventures
12.2006 - 06.2010
MBA -
The University of Sydney
01.2005 - 12.2006
Content Marketing Publisher
Australian Consolidated Press | Publishing & Broadcasting Limited
05.1998 - 12.2004
Similar Profiles
Prachi PuroPrachi Puro
Business Operations Manager, Consumer Distribution at Oracle CorporationBusiness Operations Manager, Consumer Distribution at Oracle Corporation
Sundar ArumughamSundar Arumugham
Senior Director, Customer Success Services at Oracle CorporationSenior Director, Customer Success Services at Oracle Corporation
KYLE J. LEWISKYLE J. LEWIS
NA at ORACLE CORPORATIONNA at ORACLE CORPORATION
Nicole SteeleNicole Steele
MySQL Enterprise Account Manager at Oracle CorporationMySQL Enterprise Account Manager at Oracle Corporation
Josh S. GlendinningJosh S. Glendinning
Conference Sales Executive at Crowne Plaza Macquarie Park (Formerly Courtyard by Marriott)Conference Sales Executive at Crowne Plaza Macquarie Park (Formerly Courtyard by Marriott)