Christian Patterson
Waverley,Australia
Summary
Seeking: Career Development Opportunity Strategic leader with background as Head of Sales. Demonstrated success in managing and growing sales departments, focusing on enhancing team performance, optimizing customer satisfaction, and boosting company revenue. Known for strong skills in strategic planning, business development, and market analysis. Significant contributions made by implementing innovative strategies that led to increased market share and profitability.
Overview
21
21
years of professional experience
Work History
Head of Sales – Global
Escavox
North Sydney, New South Wales
09.2021 - Current
- Identified potential new markets and developed strategic plans for expansion into those markets.
- Global launch, to date, into five new countries (South Africa, Peru, Chile, New Zealand, and Pakistan).
- Since April 2024, have signed 70+ new customers in these regions, with a 58% conversion rate (ARR - circa, $3M)
- Management and development of all sales of the Escavox products and services.
- Management of relationships with key clients and prospective clients.
- Development of the sales pipeline and road map.
- Development of appropriate reporting and structure to support the sales and deployment process.
- Communication and negotiation with prospective customers.
- Sales Forecast and EOM Reconciliations.
- Involvement in pricing and financial strategy.
- Involvement in executive growth strategy.
- Representation of Escavox at relevant industry events, as agreed by the Executive team.
- Lead speaker at nominated industry events.
- Involvement and advice to industry forums, as required.
- Preparation of monthly board reports.
- Negotiated contracts with vendors and customers to maximize profitability.
Uber Driver & Podcast developer
Self Employed
Sydney, New South Wales
01.2017 - 09.2021
- Uber driver & Podcast developer. The podcast is a showcasing of my skills building relationships with all walks of life.
- Ensuring that the stories that I am told are shared to a greater audience but also maintaining a high level of integrity towards the passengers, their families, associated organisations and the audience at large.
- Editing and development of podcast.
- Social Media management and maintenance.
- Relationship Building to develop opportunities with the celebrities I also interview as part of the podcast.
Relationship Manager
Horticulture Innovation Australia
Sydney, New South Wales
09.2015 - 11.2019
- Management of relationships within the allocated categories including development of R&D strategies and Strategic Investment Plans (SIP’s)
- Development of integral concepts and policies for the future R&D elements of the industry.
- Management of the Strategic Investment Advisory Panel (SIAP’s)
- Management of budgetary spending within allocated categories (current total allocation - $50M+)
- Responsible for performance of a specific number of industries aligned projects including varying levels of facilitation.
- Communication to Industry on projects outcomes
- Facilitates investment planning across and within funds.
- Continually explores opportunities that deliver investment synergies to maximize available investment fund/s and return on investment.
- Shaping, overseeing and managing strategic development, planning and operations across all assigned clusters and funds within Pool I and Pool II
- Development of CRM system, to better enhance the relationship building attributes required both internally and externally.
- Facilitator for internal / external evaluation panel meetings.
National Equipment Manager
Grace Removals Group
Sydney, New South Wales
03.2015 - 09.2016
- Manage the Container fleet within the Grace Group to ensure continuity of supply to all branches (30+)
- Reposition containers across Australia through effective planning and execution within the group
- Manage external relationships with businesses that will utilize Grace equipment allowing for effective repositioning.
- Manage and control packing stocks of equipment such and pads and ties.
- Control and manage spend on hire fleet to meet and exceed company KPI’s.
- Effective management of suppliers / customers in order to achieve the best results for the business.
- Building successful relationships with suppliers of services to the Grace group and maintain these on a monthly 1 to 1 as well as additional meetings as required.
- Equipment Control
Owner
Self Employed
Sydney, New South Wales
05.2013 - 04.2016
- Garden Maintenance and Handyman services provided. This was done as a consequence of being a stay-at-home father to look after my 2 and 5 year-old daughters as well as taking an active position on our eldest daughters P&C at her primary school, also whilst supporting my partner’s business endeavors as she needed to travel a lot.
Category Manager - Imports
Fresh Produce Group
Sydney
04.2012 - 04.2013
- Executing supply activities to achieve budgets through implementing sourcing, category and/or customer plans delivering against agreed service standards. (DIFOTIS)
- The effective actioning of any corrective actions to ensure we maintain service standards.
- Inventory management of category/customer products. Inventory management includes: Administration accuracy and timeliness (especially related to invoice accuracy and claims)
- Being up to date with demand forecasts
- Ensuring accuracy in stock on order volumes (from producer) to meet customer forecasts.
- Ensuring accuracy in stock on hand figures in all DCs
- Ensuring quality of stock on hand meets client specifications.
- Ensuring I employ proper and agreed inventory management practices to reduce shrinkage.
- As Category Manager I am responsible for providing recommendations on consulted matters related to: Support services performance improvements (especially matters related to quality assurance, product specifications and supply chain/logistics support)
- I.P. opportunities (providing information on potential opportunities)
- Supply base and or customer plans by category in portfolio
- Category and/or customer seasonal marketing plans and promotional strategies
- Product specification variations (working closely with customers, associated technical team and account managers).
Business Manager – Fruit & Imports
Perfection Fresh
Sydney
09.2010 - 02.2012
- Develop strategic relationships with Major Retailers Coles and Woolworths.
- Change product range to suit changing environment and maximize returns.
- Identify new customer needs and buying trends.
- Develop strategic relationships with key growers, become an SME on fruit and import lines.
- Deliver the financial targets for the business.
- Strategically manage the forecasting process to ensure supply of volumes to meet customer demands.
- Ensure sales meets supply schedules (by region & grower)
- Recruit growers as needed to meet supply needs.
- Implement grower management program to achieve Top 10 strategy.
- Optimal allocation of stock across product categories.
- Deliver the revenue and profit targets for the business.
- Continually look for savings in the cost structure of the business.
- Develop the annual budget with the CEO.
- Closely monitor and measure sales margins.
- Actively pursue debt recovery.
Senior Sales Business Development Manager – Primary Freight
Woolworths Limited
Sydney
06.2007 - 09.2010
- Development of all new business within the Woolworths Primary Freight division covering all FMCG / Produce vendors.
- National Account Management of all vendors converted to Primary Freight.
- Development of the other opportunities within current Primary Freight business and subsequent development of relationships with key stakeholders within the vendors business.
- Development of annual Budget figures and revision of stretch targets.
- To ensure that Woolworths operational capabilities and infrastructure is in place ahead of the actual operational requirement.
- To provide analytical and operational support to the Primary Freight Business Manager, Operations specifically in regard to the costing and development of transport solutions.
- These are then presented and implemented with Woolworths vendors as part of developing the Woolworths Primary Freight initiative.
- To take over responsibilities from the Senior Business Manager, Operations in times of absence.
- To implement the Primary Freight network that will deliver the optimum cost / service outcome.
- Put in place key supply agreements with our transport providers.
- Significant input into the ongoing operational development of the Woolworths Transport Management System (TMS).
- Where appropriate and acting as a subject specialist make presentations to Senior Woolworths colleagues at a vendors (SOP), Standard Operating Procedures meetings.
- Where required undertake supply chain mapping of Woolworths larger vendors to establish opportunities for Primary Freight solutions.
- Develop carrier relationships in order to secure the best service and outcomes for both vendors and carriers alike.
National Operations Manager – Promotion to National Sales & Distributions Manager
Royal Wolf Trading Pty Ltd
Sydney
04.2004 - 04.2007
- Company Overview: Largest supplier of shipping containers to both the Furniture Removal Industry and various Transport / Logistics companies
- Responsible for the Management of all National Stock.
- Responsible for the Management of Stock Repositioning for Royal Wolf group Nationally and Internationally.
- Management of budgeted figures and results.
- Negotiation of favorable terms and conditions that are revenue positive to meet Ideal Stock levels and Company Plans.
- Renegotiation of current lease agreements for all leasing and repositioning companies.
- Management of Transport and Equipment Logistics. Includes the purchasing of equipment for these two areas.
- Weekly / monthly reporting of both individual and company performance to Management and the board.
- On going service of existing customers, develop new opportunities and the understanding of market conditions.
- Supervision of Data Entry Clerks & Victorian Fleet Supervisor.
- Management of fleet for 16 corporate / regional divisions as per company plan and on-going requirements.
- Development of Annual Sales plan for both the Removal and Leasing Divisions.
- Largest supplier of shipping containers to both the Furniture Removal Industry and various Transport / Logistics companies
Education
Scotworks Advanced Negotiation Course -
Scotwork
12.2012
Certificate in Business Management - Post Graduate Management Studies – Business Management
Macquarie Graduate School of Management
01.2010
Skills
- Excel
- Access
- Word
- Publisher
- Mondaycom (CRM)
- PowerPoint
Australian Resident
True
Accomplishments
- Successful launch into 4 new countries since April 2024, including 70+ new customers in country.
- Escavox, Management / Development of all Sales in Australia and APAC. Converted 150+ new customers to Escavox from 01/01/22 to current
- Glenmore Road Primary School (Paddington), Elected to the position of P&C President in 03/2015 for a 3-year term after being Vice President and Assistant Treasurer. Served on the P&C for 7 years covering all roles.
- Fresh Produce Group, Successfully managed the largest ever season of Imported Grapes in the company’s history with 690,000 cartons of grapes imported within a 4-month period, generating better than expected GP. Total revenue in excess of $35M.
- Perfection Fresh, Development and successful implementation of internal reporting system for the handling of over $20M of core products.
- Woolworths, Selection for the MGSM (Graduate Scholarship program) within Woolworths. Only 25 candidates selected each year from a pool of “High Value Employees.”
- Woolworths, Successful conversion of over 100+ new suppliers to Woolworths Primary Freight model with an estimated revenue return of over $35M.
- Royal Wolf, Development of initiative for the reduction of Freight and Transport costs aligned with increased revenue raising opportunities.
Available Number
+61 433 896 753
Seeking
Career Development Opportunity
Previous Employers
- SCF Containers, National Operations Manager, Adelaide, 2000 - 2003
- British Telecommunications, Senior Account Manager, London, 1997 - 2000
- Scotts Transport, Operations Manager, Adelaide, 1990 - 1997
Personal Information
- Willing To Relocate: Sydney only
- Date of Birth: 16/04/71
Affiliations
- Created a world first podcast where I interviewed my Uber passengers with their consent, reached #13 in Australia on Spotify (2020/21)
- Part time cricket umpire
References
References available upon request.
Timeline
Head of Sales – Global
Escavox
09.2021 - Current
Uber Driver & Podcast developer
Self Employed
01.2017 - 09.2021
Relationship Manager
Horticulture Innovation Australia
09.2015 - 11.2019
National Equipment Manager
Grace Removals Group
03.2015 - 09.2016
Owner
Self Employed
05.2013 - 04.2016
Category Manager - Imports
Fresh Produce Group
04.2012 - 04.2013
Business Manager – Fruit & Imports
Perfection Fresh
09.2010 - 02.2012
Senior Sales Business Development Manager – Primary Freight
Woolworths Limited
06.2007 - 09.2010
National Operations Manager – Promotion to National Sales & Distributions Manager
Royal Wolf Trading Pty Ltd
04.2004 - 04.2007
Scotworks Advanced Negotiation Course -
Scotwork
Certificate in Business Management - Post Graduate Management Studies – Business Management
Macquarie Graduate School of Management
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