Integrated Marketing Specialist
CPA Australia
- Assigned as the communications specialist for integrated marketing campaign projects focused on driving new members to sign up for the CPA Program.
Christian Enriquez
Canberra,ACT
Summary
Energetic marketing professional bringing robust background in engineering messages to boost company image and preparing supporting professionally written materials. Driven to craft targeted messaging to promote and inform general public of events, promotions and campaigns. Experienced in leveraging detailed analytics reports to monitor and document success.
Work History
Senior Communications Consultant
RD Consulting
- Assigned as communications lead and strategist for the contingent workforce structure project focused on driving change through re-engaging Army members.
Marketing Specialist
The Australian National University
- Responsible for the implementation and strategy of domestic and international recruitment of prospective students.
Media Officer
Defence Force Recruiting
- Responsible for the day-to-day delivery and management of all media campaigns for the Navy and Air Force brand on a national and regional level.
Marketing Officer
RetPro
- Supported the Marketing Manager on projects focused on maximizing retailer profit, implementing sales strategies, and managing marketing campaigns.
Education
BA in Communications in Advertising -
University of Canberra
Marketing and Communications
Skills
- Strategic Communications and Marketing
- Digital Marketing
- Social Media Marketing
- Media Planning
- CRM Specialist - Adobe Marketo, Eloqua and Mailchimp
- Search Engine Marketing and Optimisation
- Website Management
- Google Analytics
- Copywriting
- Market Research Coordination
- Product and Service Promotion
- Promotions and Advertising
- Schedule Coordination
- Internal Communications
Career Experience
- Integrated Marketing Specialist at CPA Australia (Current Position)
Currently serving as the communications specialist for integrated marketing campaign projects, with a primary focus on driving new member sign-ups for the CPA Program. - Senior Communications Consultant at RD Consulting (2021-2022)
Spearheaded communication strategies as the lead consultant for a transformative workforce structure project aimed at re-engaging Army members, driving impactful change. - Marketing Specialist at The Australian National University (2019-2021)
Directed and executed comprehensive domestic and international recruitment strategies, playing a pivotal role in attracting prospective students to the university. - Media Officer at Defence Force Recruiting (2017-2019)
Orchestrated the day-to-day delivery and management of nationwide and regional media campaigns for the Navy and Air Force, while providing crucial media support for events organized by Defence Force Recruiting Centres. - Marketing Officer at RetPro (2016-2017)
Collaborated with the Marketing Manager to maximize retailer profit, implement effective sales strategies, and execute marketing campaigns that elevated the Shopping Centre's and its tenants' market perception.
References
Available upon request
Timeline
Integrated Marketing Specialist
CPA Australia
Senior Communications Consultant
RD Consulting
Marketing Specialist
The Australian National University
Media Officer
Defence Force Recruiting
Marketing Officer
RetPro
BA in Communications in Advertising -
University of Canberra
Marketing and Communications
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