At Monash Connect, I was the first external hire of a Senior Officer, and developed a digital repository of training videos and support material.
At RMIT, I developed pitches for new markets resulting in major capital investment for awareness campaigns. I also increased the Career Adviser database from 250 to 1100 opted-in contacts in Australasia by diagnosing error in bulk-email communication platform and developing best practice strategies to ensure data standardisation and cleanliness.
At Brighton Secondary College, I led a full college rebrand including new uniform, brand guidelines and logo, website, as well as physical, digital and video. I was recognised for the policy catalogue development and school compliance, with DET confirming the school was in the 5% of Victorian schools compliant to DET regulations.
At Hobsons APAC, I was invited by a university client in New Zealand to fly over and represent their international recruitment division at events.
SKILLS
Presentation/seminar design and delivery for in-person or digital delivery to prospective students or staff development.
Digital and traditional marketing and associated skillsets and software/platform knowledge.
Stakeholder engagement and community relationship development.
Data integrity and leveraging data systems to increase functionality and efficiency.
Copywriting, asset management and brand development.
SYSTEMS AND SOFTWARE
Content Management Systems: Eventbrite, Mailchimp, JotForm, Campaign Monitor, and Marketo.
Content Design Software: Adobe certified in InDesign and Premiere Pro, proficient in Illustrator and Photoshop, professional experience using iNewsletter and Issuu.
Customer Relationship Management Systems: Synergetic, Salesforce and custom CRMS.
Web Development: certified in Wordpress and Social Media Marketing/SEO.
Microsoft Office suite proficiency including SharePoint, Onedrive and Excel; full Google Suite as well as Google Analytics.
Overview
9
9
years of professional experience
Work History
Access Monash Outreach Project Officer
Monash University
08.2022 - Current
Event management and delivery: planned, designed and delivered engagement activities on-campus and at schools for underrepresented cohorts.
Social Media: developed a social media strategy to reach multiple audiences and promote Access Monash programs.
Internal/External stakeholder engagement: Organised and delivered the Nossal Challenge experience for Nossal High School's Year 9 cohort - liaised with multiple faculties to source speaker representatives and developed lasting relationships internally and externally.
Scholarship program experience development: assisted with scholarship program development by documenting a unique pipeline experience to pitch to donors, and facilitated promotion of opportunities for current scholarship students.
Online program delivery: supported the Online Seminar Series for 2023 and increased exposure of series to a larger audience.
Teamwork and unity: worked collaboratively with Inclusion & Success team within our business unit to create streamlined processes, consolidated documentation material and unified ways of working.
Monash Connect Senior Officer
Monash University
10.2021 - 07.2022
Team management and support: motivated and supported 20+ future student enquiry professionals to deliver superior service.
Knowledge management: maintained referral protocols by ensuring regular checking and up-to-date content and referral contact information.
Customer service training: led training for content knowledge, service consistency and successful handling of calls, emails and live chat services.
Support and mentoring: provided advocacy to staff and on methods for handling various aspects of enquiry handling, internal and external referrals, complicated issues and difficult customers.
Stakeholder relations and engagement: developed relationships with internal university stakeholders such as Student Recruitment and Admissions, faculty support staff and other business units.
Community Engagement Manager
St Hilda’s College
05.2021 - 08.2021
Schools recruitment: leveraged college and personal secondary school network to support career professionals and prospective families across Australia, New Zealand and globally.
Database management: managed database, identified 14% of data to clean and raise integrity.
Alumni engagement: fostered cyclic alumni connections with college, shared alumni stories and identified mentor opportunities for current students. End-to-end organisation of celebratory and networking events.
College events: facilitated of end-to-end arrangements of calendar of events and all logistics in compliance with COVID-safe practices.
Mentor program: supported and developed newly-implemented college mentor program and associated events.
Communications: engaged with community audiences using traditional and digital methods to inform and celebrate, and to encourage donor activity. Developed and promoted assistive content and collateral, arranged interstate events and presentations, and led virtual interactive events.
Student Recruitment Officer
RMIT University
09.2019 - 05.2021
Recruitment: delivered in-person and virtual recruitment initiatives for lead generation and conversion for domestic and international markets. Audiences included school leaver students, Career Advisers, Principals and parents.
External stakeholder engagement: developed and launched Principal's newsletter, grew reach of Career Adviser newsletter to become most successful results of eDM campaign in Experience portfolio.
Digital delivery: pivoted in-person presentations to virtual offerings during early stages of pandemic. by automating and enhancing bookings processes, and using digital delivery solutions to continue to engage with schools including regional, interstate and international schools.
Market expansion: Pitched increased recruitment focus on the New Zealand market within the pandemic resulting in increase of 200 New Zealand schools with Career Advisers and Principals in database.
Database enhancements: Managed update requests and developed solutions for issues in Salesforce database functionality for continuous improvement of platform experience.
Project development: led projects for Salesforce Account and Contact data standardisation and cleanliness resulting in developed reports to extract real-time campaign statistics and leads lists as well as segmented contact lists.
Manager - Policy, Documentation & Communications
Brighton Secondary College
07.2017 - 09.2019
Recruitment: conducted college-wide domestic and international recruitment and marketing strategies through media and communication solutions.
Collateral suite development: consulted, designed and produced marketing materials such as print media, handbooks/yearbooks, video interviews and testimonials, web content.
Policy and compliance: managed policy development and ratification for the college to achieve DET compliance.
Events: Organised and facilitated college tours and all school ceremonial events.
Community newsletter improvement: transitioned newsletter to web-based platform to monitor community engagement with college using measurable analytics.
International marketing: produced marketing content for promoting international program (multilingual print/video resources) resulting in DET inviting school on international tours as representative school.
Professional Year Placement Assistant
Monash College
02.2017 - 05.2017
Program administration: undertook cyclic recruitment and enrolment processes for Professional Year work placement program - required forms/database management.
Liaison contact: first port of call for students and work placement organisations.
Recruitment: tracked recruitment targets and produced reports for recruitment cycles.
Placement screenings: conducted primary work placement business visits and verified credentials against Australian standards.
Program screening: iInterviewed students and reported on feedback throughout placements.
Outbound Case Manager
QS Enrolment Solutions (formerly Hobsons APAC)
10.2015 - 02.2017
Target management: ensured outbound international recruitment met conversion targets through managing resourcing for NZ/Australian universities.
Representation: was invited to universities (overseas) to represent their international enquiries divisions at recruitment events.
Innovation and delivery: led ongoing development of digital solutions to meet client requirements.
Client liaison: communicated with clients about conversion statistics and provide feedback on student FAQ's to better manage website and promotional content.
Education
Bachelor of Arts - English & History
University Of Waikato
Hamilton, New Zealand
2014
Bachelor Of Teaching - Secondary - Professional Education
University Of Waikato
Hamilton, Waikato
2014
References
References available upon request.
Timeline
Access Monash Outreach Project Officer
Monash University
08.2022 - Current
Monash Connect Senior Officer
Monash University
10.2021 - 07.2022
Community Engagement Manager
St Hilda’s College
05.2021 - 08.2021
Student Recruitment Officer
RMIT University
09.2019 - 05.2021
Manager - Policy, Documentation & Communications
Brighton Secondary College
07.2017 - 09.2019
Professional Year Placement Assistant
Monash College
02.2017 - 05.2017
Outbound Case Manager
QS Enrolment Solutions (formerly Hobsons APAC)
10.2015 - 02.2017
Bachelor of Arts - English & History
University Of Waikato
Bachelor Of Teaching - Secondary - Professional Education