Christina Jeng Yee YOE
Sydney,NSW
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Hardworking employee with customer service, multitasking and time management abilities. Devoted to giving every customer a positive and memorable experience.
Responsible and motivated student ready to apply education in the workplace. Offers excellent technical abilities with software and applications, ability to handle challenging work, and excellent time management skills.
Overview
12
12
years of professional experience
Work History
Marketing Executive
JL COLOUR PTY LTD
Sydney, NSW
01.2022 - Current
- Developed marketing strategies and campaigns to increase brand awareness.
- Managed relationships with external vendors, agencies and suppliers to ensure effective delivery of services.
- Conducted market research to identify consumer trends and preferences.
- Organized promotional events such as conferences, trade shows and product launches.
- Analyzed customer feedback to improve the quality of products and services.
- Established pricing strategies for new products by analyzing competitive landscape.
- Collaborated with sales team to develop targeted promotions and incentives programs.
- Implemented creative advertising tactics across multiple platforms to maximize visibility.
- Produced weekly reports on key performance indicators related to marketing initiatives.
- Maintained an up-to-date database of customers' contact information.
- Prepared monthly budget forecasts for all marketing activities.
- Ensured compliance with relevant laws and regulations in all marketing efforts.
- Planned and organized public relations and promotional events.
- Prepared detailed marketing forecasts on daily, weekly and quarterly basis.
- Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
- Maximized outreach by implementing marketing strategies to grow customer base.
Marketing Officer
GLASS PRO AUSTRALIA PTY LTD
Sydney, NSW
12.2018 - 07.2022
- Identified target audiences and developed strategies to reach them through various channels.
- Developed, implemented and evaluated marketing campaigns for new products or services.
- Organized promotional events such as trade shows, conferences, and sponsored activities.
- Created content for website and social media channels including blog posts, videos, podcasts and webinars.
- Analyzed customer feedback to inform product development decisions.
- Assisted in the preparation of budgets and monitored expenses related to marketing initiatives.
- Created press releases to promote company news stories and updates.
- Managed relationships with external vendors providing marketing-related services.
- Conducted market research to identify trends in consumer behavior and preferences.
Marketing Consultant
LONDON WEIGHT MANAGEMENT SDN BHD
MALAYSIA, KUALA LUMPUR
11.2011 - 05.2018
- Developed and implemented marketing campaigns to increase customer engagement.
- Conducted market research to identify new opportunities for product development.
- Created content strategy plans to improve customer experience across multiple platforms.
- Analyzed customer feedback data to inform marketing decisions and strategies.
- Designed, tested, and optimized webpages for improved user experience.
- Built relationships with influencers and other stakeholders in the industry.
- Managed social media accounts, including developing content calendars and posting regularly.
- Developed a comprehensive email marketing plan targeting potential customers.
- Optimized search engine optimization techniques for website visibility.
- Researched competitive landscape to gain insights into best practices and trends.
- Planned and executed events to promote brand awareness and loyalty.
- Identified target markets and developed effective messaging strategies for each segment.
- Partnered with advertising agencies to develop promotional materials that aligned with corporate objectives.
- Developed partnerships with local businesses to grow brand recognition in the community.
- Negotiated contracts with vendors and suppliers related to marketing initiatives.
- Organized trade shows and conferences by selecting venues, securing speakers, managing budgets.
- Supported clients in raising brand recognition through strategic marketing.
- Advised on development of new service and product offerings to increase shares in emerging markets.
Education
ADVANCED DIPLOMA OF MARKETING AND COMMUNICATION - MARKETING AND COMMUNICATION
ELIZABETH INSTITUDE
Sydney, NSW03-2024
DIPLOMA OF MARKETING AND COMMUNICATION - MARKETING AND COMMUNICATION
ROSEHILL COLLEGE
Sydney, NSW02-2023
ADVANCED DIPLOMA IN ACCOUNTING - ACCOUNTING
YORK BUSINESS INSTIUDE
Sydney, NSW01-2021
Skills
- Competitive Analysis
- Marketing Plan Development
- Campaign Planning
- Sales Promotions
- Pricing Strategies
Timeline
Marketing Executive
JL COLOUR PTY LTD
01.2022 - Current
Marketing Officer
GLASS PRO AUSTRALIA PTY LTD
12.2018 - 07.2022
Marketing Consultant
LONDON WEIGHT MANAGEMENT SDN BHD
11.2011 - 05.2018
ADVANCED DIPLOMA OF MARKETING AND COMMUNICATION - MARKETING AND COMMUNICATION
ELIZABETH INSTITUDE
DIPLOMA OF MARKETING AND COMMUNICATION - MARKETING AND COMMUNICATION
ROSEHILL COLLEGE
ADVANCED DIPLOMA IN ACCOUNTING - ACCOUNTING
YORK BUSINESS INSTIUDE
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