Summary
Overview
Work History
Education
Skills
Languages
Interests
Timeline
Generic

Christina Jie Chen

North Epping,Australia

Summary

With over 15 years of diverse experience across the retail, wholesale, food service, business consulting, and education industries, I bring a well-rounded and adaptable approach to every role I take on. My career has been defined by strong communication, organizational, and problem-solving skills, as well as a solid foundation in administrative functions.

I thrive in dynamic environments where I can contribute to team success, improve operational efficiency, and provide exceptional service—whether working with customers, clients, or colleagues. My ability to quickly understand business needs and deliver practical solutions has made me a valuable asset across various sectors.

I’m always looking to connect with like-minded professionals and explore new opportunities where I can continue to grow and make a meaningful impact.

Overview

24
24
years of professional experience

Work History

Educator (Diploma-Qualified)

Carlingford West Kindergarten
02.2022 - 02.2025
  • Developed lesson plans and implemented engaging, age-appropriate learning activities to support children's overall development.
  • Monitored student progress, observed and documented developmental milestones, and tailored instruction to meet individual needs.
  • Built positive, trusting relationships with parents through regular communication and developmental updates, creating a strong home–center partnership.
  • Collaborated with colleagues to continuously improve teaching practices and enhance the overall learning environment.
  • Worked closely with the center director and team to ensure high-quality educational outcomes and a nurturing, inclusive setting for all children.


Owner and CMO

Wollongong Hotpot Cuisine
06.2015 - 01.2017


  • Led the development and execution of strategic marketing initiatives to increase brand visibility, attract new customers, and drive sustainable growth in a highly competitive hospitality market.
  • Designed marketing strategies rooted in a deep understanding of local consumer behavior and industry dynamics.
  • Established and managed collaborations with key opinion leaders (KOLs) to amplify brand reach and influence.
  • Optimized brand presence and performance on major Chinese digital platforms, including Dianping and Meituan, leading to improved restaurant ratings and increased foot traffic.
  • Created a seamless online-to-offline customer journey, enhancing user engagement from digital discovery to in-person experience.
  • Aligned marketing efforts with platform trends and evolving customer expectations, successfully positioning the brand for rapid and scalable growth in a fast-paced market.

Business Development Director

TaoTong E-Commerce Company Ltd
06.2014 - 05.2015
  • Identified growth opportunities and drove revenue through client acquisition, market expansion, and strategic partnerships within the fast-paced digital commerce sector.
  • Conducted in-depth market research and competitor analysis to uncover trends and business prospects, ensuring service offerings remained aligned with evolving client needs.
  • Focused on e-commerce operations for major Chinese platforms including Alibaba, JD, and VIP.com, tailoring strategies for brand success on each.
  • Leveraged consumer insights and internal data to develop customized operation service proposals for clients across different industries.
  • Participated in tender processes, helping the company win key accounts by presenting strategic, insight-driven solutions.
  • Created and presented business proposals and marketing decks that consistently met profitability goals and fostered long-term client relationships.
  • Collaborated with internal teams—operations, marketing, product, and finance—to translate business objectives into actionable execution plans.
  • Positioned the company as a trusted advisor for e-commerce brands by building value-driven partnerships and delivering operational excellence.

Executive Assistant

Amway China Co.,Ltd
02.2012 - 06.2014
  • Managed complex executive calendars, scheduled meetings and appointments, and coordinated travel arrangements across multiple time zones.
  • Prepared detailed itineraries to ensure seamless and well-organized schedules for senior leadership.
  • Acted as a key liaison between senior executives and internal/external stakeholders, maintaining clear, professional, and timely communication.
  • Took a proactive approach to problem-solving, resolving issues independently or in collaboration with relevant teams.
  • Planned and executed VIP receptions, special events, and overseas seminars, ensuring flawless logistics and high-quality guest experiences.
  • Anticipated executive needs and delivered consistent, high-impact support in fast-paced, high-pressure environments.
  • Maintained discretion, professionalism, and a high standard of service when working with high-profile clients and senior leadership.

Senior Marketing Specialist

Amway China Co., Ltd
05.2008 - 02.2012
  • Developed and executed strategic marketing initiatives to enhance brand credibility, support distributor success, and drive product adoption across diverse markets.
  • Managed the full idea-to-market lifecycle, from shaping early product concepts to overseeing launch execution.
  • Created benefit-driven messaging and strategic product positioning based on in-depth market research and consumer insights.
  • Collaborated with cross-functional teams—including R&D, regulatory, sales, training, creative design, and external advertising agencies—to ensure alignment with company goals and distributor needs.
  • Designed marketing tools and educational materials such as brochures, product guides, presentations, and training videos to empower distributors at all experience levels.
  • Led the development and rollout of high-impact roadshow packages, providing comprehensive event kits that supported nationwide promotions and in-person brand experiences.
  • Played a key role in boosting product awareness and field engagement through well-executed events and strategic communication tools.
  • Aligned product strategies with market feedback and distributor input to ensure continued growth and relevance in a competitive direct selling environment.

Marketing Assistant

Ingram Micro China Co. Ltd
09.2000 - 02.2003
  • Assisted in planning and executing events, ensuring messaging was tailored to target audiences and delivered through appropriate media channels.
  • Collaborated with the sales team to gather market insights and incorporate them into event strategy and communication plans.
  • Facilitated clear, consistent communication across departments to support alignment with business objectives and ensure successful event outcomes.

Education

Diploma - Early Childhood Education

Maccquarie Community College
01.2021

Master of Commerce - Marketing and HR Management

University of Sydney
01.2006

Bachelor of Arts - Education of Music

The XingHai Conservatory of Music
Guangzhou China
07-2000

Skills

  • Administrative support
  • Collaborative teamwork
  • Microsoft Office
  • Effective communication
  • Attention to detail
  • Problem solving
  • Multitasking
  • Event coordination

Languages

Chinese
Native or Bilingual
English
Full Professional

Interests

Singing

Dancing

Arts and creativity



Timeline

Educator (Diploma-Qualified)

Carlingford West Kindergarten
02.2022 - 02.2025

Owner and CMO

Wollongong Hotpot Cuisine
06.2015 - 01.2017

Business Development Director

TaoTong E-Commerce Company Ltd
06.2014 - 05.2015

Executive Assistant

Amway China Co.,Ltd
02.2012 - 06.2014

Senior Marketing Specialist

Amway China Co., Ltd
05.2008 - 02.2012

Marketing Assistant

Ingram Micro China Co. Ltd
09.2000 - 02.2003

Master of Commerce - Marketing and HR Management

University of Sydney

Diploma - Early Childhood Education

Maccquarie Community College

Bachelor of Arts - Education of Music

The XingHai Conservatory of Music

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Christina Jie Chen