Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Christine Conolly

Summary

Results-oriented professional prepared for Senior Advisor role. Offers extensive experience in providing strategic direction and implementing impactful policies. Known for strong team collaboration and adaptability to changing needs. Key skills include strategic planning and stakeholder management.

Overview

21
21
years of professional experience

Work History

Senior Advisor, Stakeholder Engagement

Department of Customer Service
01.2022 - Current
  • Manage the delivery and implementation of online stakeholder engagement campaigns, multi-channel promotional strategies and analysis of data for key projects across NSW Government agencies.

Senior Communications and Engagement Advisor

Department of Planning, Industry and Environment
02.2021 - 12.2021
  • Lead communications and stakeholder engagement activities with government, business and community groups to inform strategic decisions related to Special Activation Precinct projects and announcements under the Snowy Hydro Legacy Fund.

Communications and Stakeholder Engagement Advisor

Transport for NSW
10.2019 - 12.2020
  • Plan, develop and implement communications and stakeholder engagement plans to inform, involve and collaborate with a variety of stakeholders and community around road and transport developments in Greater Western Sydney.

Senior Communications and Engagement Advisor

NSW Environment Protection Authority
10.2018 - 07.2019
  • Develop and implement communication and engagement activities to inform, collaborate with and involve the community around current environmental issues and trends.
  • Lead communication plans by liaising with media, social media and customer marketing functions to promote public education in projects relating to lead and asbestos affected areas of NSW.
  • Analysis of stakeholder and market research data to evaluate effectiveness of communication activities and inform future activities.

Communications and Stakeholder Engagement Officer

NSW Point to Point Transport Commission
07.2018 - 09.2018
  • Plan, develop and implement industry information events around NSW to inform transport operators of recent changes to Transport NSW legislation and its impact on their business.
  • Create and distribute engaging marketing content to support events including e-newsletters, web content, flyers, signage and promotional goods.
  • Negotiate with senior stakeholders around content and messaging including Minister’s Office, Transport NSW, Roads and Maritime Services, councils and industry bodies.

Sponsorship Consultant

Bayside Business Enterprise Chamber
01.2018 - 06.2018
  • Develop strategies and programs (through creative marketing and communications) to increase sponsorship targets in the newly formed Bayside Council area.

Marketing Manager

MACF
06.2015 - 12.2017
  • Manage marketing, sponsorship and fundraising matters for a medical foundation operating philanthropic medical missions to Myanmar.

Internal Communications Lead

Roads and Maritime Services
02.2015 - 07.2015
  • Manage an organisation wide employee engagement audit during a time of organisational change for Transport NSW and Roads and Maritime Services.
  • Develop and implement staff forums and events, workshops, briefings and surveys to gather employee data for the audit.
  • Liaise with HR, senior management and external consultants to analyse data and organise workplace training in target areas.

Partnerships Marketing and Engagement Manager

MDME Asia, Hong Kong
08.2014 - 12.2014
  • Engage partners from European Chambers of Commerce and Consulates in Hong Kong to secure products and service promotion at the largest outdoor event ever in Hong Kong.
  • Source and manage sponsors in various categories for the Carnival and other major outdoor events in Hong Kong.
  • Create marketing materials for website, e-newsletters and social media.

Trade & Marketing Manager

UK Trade & Investment (Hong Kong)
09.2013 - 03.2014
  • Implement strategic marketing communication activities in Hong Kong, Macau and the wider Asia Pacific region to drive investment into the UK and promote British trade presence in Hong Kong and the APAC region.
  • Engage with business and industry groups to co-ordinate inward trade missions to Hong Kong & Macau. Producing communication materials to promote the expertise and strengths of British companies in the lead up to and during trade missions.
  • Manage corporate sponsorships, including brand presence in all marketing materials, event management, media and social media promotion.
  • Develop content for the UK Trade & Investment’s global e-newsletter providing news from all offices in the APAC region.

Professional Services Officer

NSW Trade & Investment
08.2012 - 08.2013
  • Engage with other state government agencies, industry bodies and international companies to promote Sydney and NSW as a business and investment destination.
  • Organise marketing activities to support inward trade missions (welcome presentations, web content, social media, fact sheets, briefing notes for Minister’s office)
  • Deliver presentations and engaging with external stakeholders to promote the competitive strengths of Sydney and NSW as a business and investment destination.

Marketing and Business Development Executive

NSW Trade & Investment
01.2010 - 08.2013
  • Producing, editing and updating marketing communication materials to attract and engage with organisations from India and the Middle East to invest in NSW.
  • Managing social media sites to promote opportunities in infrastructure, construction, and mining available in NSW to international clients.
  • Delivering presentations to international delegates on advantages and competitive strengths of Sydney and NSW as an investment destination.

Marketing and Publications Executive

NSW Trade & Investment
02.2007 - 12.2009
  • Developing and implementing integrated marketing campaigns for domestic and international audiences (China, India, the UAE and the United Kingdom)
  • Producing marketing materials, assessing artwork against brief and “Brand Sydney” guidelines and coordinating a range of external suppliers
  • Project managing all campaigns from composing initial brief to managing individual budgets and preparation of final marketing reports

Marketing Communications Officer

NSW Department of Lands
10.2004 - 02.2007
  • Events Management; Managing the presence of the department at exhibitions, trade shows and regional field days (marketing, publicity and logistics)
  • Internal Communications; Writing content, managing design and overall production of the staff internal newsletter “Inlands”
  • E-marketing; Updating content and graphics for the Department’s intranet and website.

Education

Post Graduate Diploma - Management

AGSM (University of NSW)

Bachelor of Science - Pharmacology and Histology

University of Sydney

Foundations in Public Participation - undefined

International Association of Public Participation (IAP2)

Certificate - Digital and Direct Marketing

Australia Direct Marketing Association

Certificate IV - Public Relations

Sydney Institute of Technology (TAFE)

Skills

  • Stakeholder and Community Engagement
  • Internal Communications
  • Marketing Communications Strategy
  • Sponsorship and Grants Management
  • Public Relations

Interests

  • Volunteering
  • Ocean swimming

Timeline

Senior Advisor, Stakeholder Engagement

Department of Customer Service
01.2022 - Current

Senior Communications and Engagement Advisor

Department of Planning, Industry and Environment
02.2021 - 12.2021

Communications and Stakeholder Engagement Advisor

Transport for NSW
10.2019 - 12.2020

Senior Communications and Engagement Advisor

NSW Environment Protection Authority
10.2018 - 07.2019

Communications and Stakeholder Engagement Officer

NSW Point to Point Transport Commission
07.2018 - 09.2018

Sponsorship Consultant

Bayside Business Enterprise Chamber
01.2018 - 06.2018

Marketing Manager

MACF
06.2015 - 12.2017

Internal Communications Lead

Roads and Maritime Services
02.2015 - 07.2015

Partnerships Marketing and Engagement Manager

MDME Asia, Hong Kong
08.2014 - 12.2014

Trade & Marketing Manager

UK Trade & Investment (Hong Kong)
09.2013 - 03.2014

Professional Services Officer

NSW Trade & Investment
08.2012 - 08.2013

Marketing and Business Development Executive

NSW Trade & Investment
01.2010 - 08.2013

Marketing and Publications Executive

NSW Trade & Investment
02.2007 - 12.2009

Marketing Communications Officer

NSW Department of Lands
10.2004 - 02.2007

Bachelor of Science - Pharmacology and Histology

University of Sydney

Foundations in Public Participation - undefined

International Association of Public Participation (IAP2)

Certificate - Digital and Direct Marketing

Australia Direct Marketing Association

Certificate IV - Public Relations

Sydney Institute of Technology (TAFE)

Post Graduate Diploma - Management

AGSM (University of NSW)
Christine Conolly