Christine Lester

• Developed and implemented strategic business plans to achieve optimum sales results and high-performing salespeople.
• Implemented regular sales tactics to continuously drive, motivate, and inspire the teams.
• Monitored competitor activities and adjusted strategies to maintain competitive advantage.
• Negotiated contracts with agencies and direct clients while maintaining a focus on growing yield and share.
• Set sales targets and KPIs, managed the sales budget, and monitored expenses to ensure alignment with financial targets at SCA.
• Leading a team of 20 people who are consistently inspired, motivated, and support their success.

• Re-modeled sales team structure and led the team through Bauer Media's new evolution.
• Implemented comprehensive sales strategies across all consumer titles to maximize market share.
• Managed sales pipeline to ensure daily forecasting accuracy.
• Identified new revenue streams and business opportunities with clients.
• Prepare and deliver marketing solutions that meet the needs and expectations of clients, achieving the best new business win nationally.

• Fostered a culture of continuous improvement by encouraging feedback and innovation within the sales team.
• Managed the Trade and Entertainment Budget for Victoria, ensuring optimal allocation and cost-efficiency.
• Collaborated with key stakeholders across all business areas to achieve optimal sales results.
• Negotiate and monitor pricing and contractual agreements.

Lead the team through the restructure of Bauer Media (agency and direct teams).

Responsible for five sales teams, totaling a budget of $15 million. Categories were Men's, Fashion, Food & Home, Mass & Lifestyle, and Parenting.

Implementing new sales strategies and strategic proposals across all titles, ensuring cross-platform strategies where applicable.

Setting and maintaining budgets and yield targets across all titles.

• Responsible for the additional portfolio of QMedia, inclusive of Qantas The Australian Way, Ambient Media, Qantas Lounge, Inflight TV, and Online.
• Implementing sales strategies across a new portfolio of QMedia to cross-promote and maximize revenue opportunities.
• Leading and guiding a new team with the existing team to ensure operating at full potential together.

• Responsible for the Victorian market while maintaining the Group Sales Manager position.

• Implementing sales strategies across all titles, with the addition of the Kids' titles.
• Responsible for the launch of BBC Good Food Magazine in the Victorian Market, with the achievement of 50% of national revenue in the launch issue.
• Organization of trade functions for each title.

• Development of a strategic plan for fashion titles Harper's BAZAAR and Madison.
• Responsible for launching 'one-shot' titles across both Harper's BAZAAR and Coles Magazines.

• Implementation of new sales strategies, ensuring cross-selling predominantly in the FMCG market, to maximize revenue.
• Development of effective client management systems: setting twelve-month plans.