Summary
Overview
Work History
Education
Skills
Technical Proficiencies
Certification
References
Timeline
Generic

Christine Jiaqi LIU

Sydney,Australia

Summary

As a dedicated healthcare marketing professional with a passion for driving positive change in the industry, I bring enthusiasm and a strong work ethic to support in executing impactful marketing initiatives. With a detail-oriented approach and a passion for healthcare, I thrive in fast-paced environments where I can contribute to projects such as E2E digital marketing campaigns, medical educational event coordination and marketing budget management. I am committed to learning and growing within the dynamic healthcare industry, and I am eager to collaborate with colleagues to drive success and make a positive impact on patient care.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Digital Marketing Officer

Solventum/ 3M Healthcare MedSurg Business
North Ryde, New South Wales
05.2023 - Current
  • Collaborating with a team of eight product managers to align brand understanding and support E2E digital marketing campaigns, focusing on driving our online presence, enhancing our brand, increasing market share, driving customer engagement in the healthcare space, and supporting the growth of our portfolios.
  • Assisting in developing digital campaign briefs based on customer insights, triggers, and behavioral patterns.
  • Supporting the team on the ANZ Project Sunrise- Solventum ANZ MedSurg website review, and replication.
  • Regular coordination and relationship management with external vendors to ensure timely execution and high-quality marketing campaigns.
  • Solventum rebranding content/asset approval workflow processing and upload to our digital asset repository and digital platforms, internal content search, and marketing asset remediation using our digital asset repository.
  • Administrating the IMSMART Sales Aid app (a sales tool platform used by the sales teams for customer calls), including linking, folder management, and user/asset usage reporting.
  • Processing non-sales sample requests, collateral printing, and replenishment of both samples and printed materials to our sales and marketing fulfillment center.
  • Processing free-on-loan device (Bair Hugger) requests in MS Dynamics, providing timely delivery updates to the sales team, and updating the equipment tracker regularly.
  • Processing marketing-related payments, including issue resolution with agencies, and assisting in the tracking of the marketing team's budget and spending.
  • Collaborating and managing relationships with various key external stakeholders, including medical associations and societies, external suppliers and contractors, including creative, advertising agencies, and media production companies.
  • Working in close collaboration with other functions as required, e.g., events and conference coordinator.

Digital Marketing Assistant

Fiverr
Sydney, Australia
11.2021 - 05.2023
  • Drove brand development, maintenance, and optimization while working closely with the sales workforce to effectively align products with consumer demands.
  • Updated clients on a regular basis with information regarding the success of digital marketing campaigns, and discussed areas requiring improvement.
  • Managed the client's social media platforms' content creation (Facebook, Instagram, and TikTok).
  • Recommended product changes to enhance customer interest, and maximize sales.
  • Developed marketing packages involving e-commerce web design, marketing campaigns, key phrase packages, and new media advertising campaigns (Meta Business Suite) to increase search engine optimization for clients.
  • Fields of companies I have worked with include beauty accessories, wedding planning, clothing, shoes, and other consumer goods.

Trade Marketing Specialist

JKAV ENTERPRISES PTY LTD
Regents Park, Australia
04.2019 - 10.2021
  • Built strong relationships with suppliers and key clients, including Bellamy's Organic, Danone, Nestlé, and Blackmores Group, to drive long-term business growth.
  • Developed and executed a successful sales and trade marketing strategy across e-commerce platforms like Shopify, Meta Shop, Taobao, and WeChat Shop.
  • Collaborated with AU and CN brands, as well as the marketing team, to align trade marketing strategies with sales goals.
  • Led social media campaigns and created digital content for platforms such as Facebook, Instagram, and the company website.
  • Engaged with followers and promoted products through giveaways and promotional sales.
  • Coordinated product launches with social media, PR, and internal teams to drive successful market introductions.
  • Developed consumer promotions with brand teams, and key partners, to support market execution.
  • Defined business goals, social and digital marketing strategies, and KPIs with cross-functional teams.
  • Researched new business opportunities by analyzing customer buying behavior.
  • Increased revenue and sales activity, creating consistent performance metrics for employees.
  • Contributed to company growth and brand development through market expansion.
  • Analyzed brand performance by channel, and recommended strategies to improve sell-through.

Sales Representative

Telstra
Sydney, Australia
11.2018 - 03.2019
  • Placed orders and answered customer questions in person, through email, and over the phone to maximize customer service.
  • Identified customer needs to deliver relevant product solutions, promotions, and meet target budgets.
  • Followed up with clients after installations to assess quality of service and customer satisfaction.
  • Developed customized sales techniques to successfully sell and upsell services to new and existing clients.

Education

Masters - Public Policy and Governance

University of New South Wales
Australia
09.2019

Advanced Diploma - Leadership And Business Management

Australian Ideal College
Sydney
05-2023

Bachelors - Business Administration

Wuhan College of Zhongnan University of Economics
Hubei, China

Skills

  • E2E Digital Campaign Development and Management
  • Content Creation Skills
  • Advanced Graphic Design Skills (Adobe and Canva)
  • Social Media Marketing
  • Google Analytics
  • Project Management and Coordination
  • Database Management
  • Product Portfolio Management
  • Salesforce CRM
  • Document Preparation and Reporting
  • Budget and Expense Tracking
  • Vendor and External Partner Liaison
  • Confidentiality and Data Protection
  • Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, MS Dynamics)
  • Strong Communication and Interpersonal Skills
  • Attention to Detail and Accuracy
  • Cross-functional Collaboration and Team Support
  • Initiative and Proactive Approach

Technical Proficiencies

  • Microsoft Office Suite: Expert in Word, Excel, PowerPoint, Outlook, and MS Dynamics
  • Project Management Tools: JIRA (Scrum and Kanban boards, issue tracking, sprint planning, backlog prioritization)
  • CRM Software: Salesforce and Microsoft Dynamics 365
  • Language Proficiency: English and Mandarin

Certification

  • Advanced Google Analytics, 2021
  • Digital Skills: Digital Marketing- Accenture, 2022

References

Available upon request

Timeline

Digital Marketing Officer

Solventum/ 3M Healthcare MedSurg Business
05.2023 - Current

Digital Marketing Assistant

Fiverr
11.2021 - 05.2023

Trade Marketing Specialist

JKAV ENTERPRISES PTY LTD
04.2019 - 10.2021

Sales Representative

Telstra
11.2018 - 03.2019

Masters - Public Policy and Governance

University of New South Wales

Advanced Diploma - Leadership And Business Management

Australian Ideal College

Bachelors - Business Administration

Wuhan College of Zhongnan University of Economics

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Christine Jiaqi LIU