Christopher Fernando
Melbourne,VIC
Summary
Dynamic sales leader with a proven track record at Rhino Roofing Products Limited, specializing in sales process optimization and negotiation. Successfully spearheaded market leadership initiatives, resulting in a substantial increase in sales through strategic planning and territory management. Expertise in pricing strategy is evidenced by consistently surpassing sales targets while cultivating strong relationships with key industry players.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Head of Sales Department
NVC (PVT) Ltd
Colombo, Sri Lanka
06.2010 - 12.2017
- Increased sales volumes with existing and prospective customers, as well as industry experts.
- Prepared detailed reports outlining progress against annual objectives and presented findings at senior leadership meetings.
- Coordinated logistics of trade shows, conferences and other events attended by members of the sales team.
Retail Sales Consultant
Global Vinyl (PVT) Ltd
Colombo, Sri Lanka
08.2008 - 09.2010
- Established short-term plans and implemented them successfully.
- Appointed Distributors, Islandwide.
- Recruitment of sales staff.
- Designed and implemented a distribution administration system.
- Sales Promotion Activity.
GM- SALES & Marketing
Rhino Roofing Products Limited
Colombo, Sri Lanka
01.2000 - 05.2007
- Increased sales and achieved market leadership through short-term, medium-term, and long-term planning, implementation, and monitoring through monthly review meetings.
- Handled all promotional and advertising in keeping with the marketing plan and budgets.
- Collaborated with senior management on strategic planning initiatives, with special emphasis on metal roofing competing with BlueScope and Colorbond Sri Lanka.
Education
GED -
Chartered Institute of Marketing
United Kingdom01-1987
Skills
- Sales process optimization
- Territory management
- Deal closing
- Pricing strategy
- Negotiation expertise
Certification
- Management Skilled Assessment through the Australian Institute of Management
- Certificate of Membership – International Association of Lions Club
Websites
References
References available upon request.
Timeline
Head of Sales Department
NVC (PVT) Ltd
06.2010 - 12.2017
Retail Sales Consultant
Global Vinyl (PVT) Ltd
08.2008 - 09.2010
GM- SALES & Marketing
Rhino Roofing Products Limited
01.2000 - 05.2007
- Management Skilled Assessment through the Australian Institute of Management
- Certificate of Membership – International Association of Lions Club
GED -
Chartered Institute of Marketing
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