Christopher Johnson
SEAFORTH,NSW
Summary
My advertising career began at Ogilvy after finishing a degree in abnormal psychology. It has proven to be the perfect training for a career built on unconventional thinking and problem solving. I now have over twenty years experience and in that time I have been a part of, and led teams that have:
- Created and built underwear that can convey touch over the internet for Durex.
- Sold virtual patches of sky on Royal Flying Doctor’s routes to raise money for the organisation.
- Moved the Mitsubishi car brand from number 6 to number 3.
- Helped Virgin Mobile turn food pics on social media into real meals for people in need.
- Wrote the 10th most emotional commercial of the year in the APAC region for Helga’s bread.
- Gamified Virgin Mobile’s loyalty programme so that any telco users could play.
- Achieved 2m+ views on YouTube in under 5 days for Sony cameras.
- Shot a film with F1 greats Jenson Button and Fernando Alonso for Chandon wines.
- Won over 70 international awards.
- And had three children.
I have also worked at some of Australia’s best creative agencies during this time and owe a lot to some inspirational creative leaders that have helped foster and develop this style of thinking. It has also helped me win over 70 awards at the world’s most prestigious award shows including D&AD, Cannes, One Show, Clio, AWARD, The Webby’s and Spikes Asia. I have also had the privilege of being a juror at AWARD, Spikes Asia and the Brisbane Art Directors.In this time of information overload and political correctness it has never been more important to be abnormal. To stand up and stand out from the conventional.Obviously, I am always open to new ideas and opportunities so feel free contact me.
Copyright Chris Johnson 2019
Overview
28
28
years of professional experience
Work History
Creative Director
Elevencom
06.2023 - Current
- Demonstrated leadership skills in managing projects from concept to completion.
- Drove innovation by staying current on industry trends and incorporating new ideas into design work.
- Championed a culture of creativity, encouraging team members to take risks and push boundaries in their work.
- Implemented strategies for promoting campaigns on social media.
- Designed and implemented cost-effective creative strategies to improve ROI.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
Creative Director
Connecting Plots
01.2021 - 03.2023
- Demonstrated leadership skills in managing projects from concept to completion.
- Championed a culture of creativity, encouraging team members to take risks and push boundaries in their work.
- Drove innovation by staying current on industry trends and incorporating new ideas into design work.
- Fostered highly communicative, collaborative team culture on visual product projects.
- Implemented strategies for promoting campaigns on social media.
- Designed and implemented cost-effective creative strategies to improve ROI.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
Creative Director
Innocean
07.2020 - 12.2020
- Demonstrated leadership skills in managing projects from concept to completion.
- Implemented strategies for promoting campaigns on social media.
- Developed high-impact creative videos and promotional content for company campaigns from concept to completion.
- Monitored industry trends to keep creative materials fresh and engaging.
- Mentored and trained junior designers to help enhance skills and capabilities.
- Drove innovation by staying current on industry trends and incorporating new ideas into design work.
- Championed a culture of creativity, encouraging team members to take risks and push boundaries in their work.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
Creative Director
TBWA
10.2019 - 06.2020
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Demonstrated leadership skills in managing projects from concept to completion.
- Drove innovation by staying current on industry trends and incorporating new ideas into design work.
- Championed a culture of creativity, encouraging team members to take risks and push boundaries in their work.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
Creative Director
Dentsu
10.2017 - 10.2019
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Demonstrated leadership skills in managing projects from concept to completion.
- Drove innovation by staying current on industry trends and incorporating new ideas into design work.
- Championed a culture of creativity, encouraging team members to take risks and push boundaries in their work.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
Creative Director
Richards Rose
03.2016 - 10.2017
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Drove innovation by staying current on industry trends and incorporating new ideas into design work.
- Championed a culture of creativity, encouraging team members to take risks and push boundaries in their work.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Identified issues, analysed information and provided solutions to problems.
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
- Collaborated with marketing team to create compelling copy for promotional materials, TVC's, Content, Radio and Outdoor.
Executive Creative Director
Havas Worldwide
01.2011 - 02.2016
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Drove innovation by staying current on industry trends and incorporating new ideas into design work.
- Championed a culture of creativity, encouraging team members to take risks and push boundaries in their work.
- Streamlined creative processes for improved efficiency and team productivity.
- Fostered highly communicative, collaborative team culture on visual product projects.
- Elevated company reputation through consistent delivery of high-quality creative content.
- Designed and implemented cost-effective creative strategies to improve ROI.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
- Monitored industry trends to keep creative materials fresh and engaging.
- Mentored and trained junior designers to help enhance skills and capabilities.
- Gained strong leadership skills by managing projects from start to finish.
Creative Group Head
M&C Saatchi
04.2010 - 12.2010
- Handled client communications and led meetings, providing clear direction and consistent updates on design progress.
- Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
- Utilised industry-standard software to design layouts and create storyboards for visual presentations.
- Developed high-impact creative videos and promotional content for company campaigns from concept to completion.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Collaborated with marketing team to create compelling copy for promotional materials, TVC's, Content, Radio and Outdoor.
Senior Writer
Leo Burnett
12.2009 - 03.2010
- Created content for websites and online publications.
- Mentored junior writers with constructive feedback, fostering a collaborative work environment that supported professional growth.
- Adapted writing style to suit different platforms such as print publications, digital channels, or corporate communications materials.
- Produced original, creative content for promotional advertisements and marketing materials.
- Collaborated with marketing team to create compelling copy for promotional materials, TVC's, Content, Radio and Outdoor.
Senior Writer
DDB
03.2009 - 12.2009
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Promoted and marketed work through social media platforms.
- Collaborated with marketing team to create compelling copy for promotional materials, supporting brand awareness and revenue growth.
- Adapted writing style to suit different platforms such as print publications, digital channels, or corporate communications materials.
- Organized material to research and complete writing tasks.
- Managed competing deadlines with efficiency.
- Provided writing support for various projects and departments.
Senior Writer
Havas Creative
04.2007 - 03.2009
- Created content for websites and online publications.
- Identified issues, analysed information and provided solutions to problems.
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
- Collaborated with marketing team to create compelling copy for promotional materials, TVC's, Content, Radio and Outdoor.
Writer
M&C Saatchi
03.2004 - 03.2007
- Collaborated with marketing team to create compelling copy for promotional materials, TVC's, Content, Radio and Outdoor.
Writer
Spin Communications
03.2000 - 03.2004
- Collaborated with marketing team to create compelling copy for promotional materials, TVC's, Content, Radio and Outdoor.
Junior Writer
Ogilvy
01.1996 - 11.1999
- Collaborated with marketing team to create compelling copy for promotional materials, TVC's, Content, Radio and Outdoor.
Education
Bachelor of Arts - Pyschology
University of Sydney
Sydney, NSW02.1994
High School Diploma -
The Scots College
Bellevue Hill, NSW11.1989
Skills
- Concept Development
- Client Relations
- Complex problem solver
- Brand Messaging
- Advertising Campaigns
- Budget Adherence
- Deadline-oriented
- Team Development
- Strategic Thinking
- Creative team leadership
- Social Media Strategy
Outside of work
When I'm not working, writing or thinking or chasing after my three children, I love to be outdoors doing all kinds of activities. I have surfed and jogged all my life and have recently taken up mountain biking which I love.
Timeline
Creative Director
Elevencom
06.2023 - Current
Creative Director
Connecting Plots
01.2021 - 03.2023
Creative Director
Innocean
07.2020 - 12.2020
Creative Director
TBWA
10.2019 - 06.2020
Creative Director
Dentsu
10.2017 - 10.2019
Creative Director
Richards Rose
03.2016 - 10.2017
Executive Creative Director
Havas Worldwide
01.2011 - 02.2016
Creative Group Head
M&C Saatchi
04.2010 - 12.2010
Senior Writer
Leo Burnett
12.2009 - 03.2010
Senior Writer
DDB
03.2009 - 12.2009
Senior Writer
Havas Creative
04.2007 - 03.2009
Writer
M&C Saatchi
03.2004 - 03.2007
Writer
Spin Communications
03.2000 - 03.2004
Junior Writer
Ogilvy
01.1996 - 11.1999
Bachelor of Arts - Pyschology
University of Sydney
High School Diploma -
The Scots College