- Outdoor activities- hiking, mountain bike riding, skiing, camping
Christopher Roots
Sydney,NSW
Summary
Dynamic Group Sales leader with a proven track record at oOh!media, enhancing group sales revenue through strategic initiatives and robust team leadership. Expert in business development, key account management, and sales training. Excelled in fostering long-term client relationships and developing new sales structures, significantly increasing revenue flows with a keen focus on sales strategy reform and partnership development. Managed a shop direct, retail specialist sales team comprised of 5 business managers across Sydney, Melbourne & Brisbane, whilst running an 8 person traditional media sales team.
Overview
15
15
years of professional experience
Work History
Group Sales Manager
OOh!media
01.2017 - 02.2025
- Established clear goals for the team each quarter, fostering an environment of accountability that led to consistent target achievement.
- Increased group sales revenue by implementing strategic sales initiatives and leading a high-performing sales team.
- Identified potential upsell opportunities within existing accounts by closely monitoring customer communication needs and industry trends.
- Developed key relationships with clients for long-term partnerships, resulting in repeat business and increased revenue.
- Mentored up and coming business managers to develop their sales skills and career opportunity's.
- Sales reporting to key leadership stakeholders.
- Identified commercial opportunities and built new sales structures and roles to increase new revenue flows.
Business Manager
OOh!media
05.2013 - 01.2017
- New business development, including prospecting, cold calls and new client education sessions.
- key account management across direct clients and independent agencies. Proactive sales + upsell and media brief responses.
- crm management and sales reporting.
- Discovery, uncovery, presentation, negotiation, closing.
Account Manager
APN Outdoor
01.2010 - 04.2013
- New business development, including prospecting, cold calls and new client education sessions.
- key account management across direct clients and independent agencies. Proactive sales + upsell and media brief responses.
- crm management and sales reporting.
- Discovery, uncovery, presentation, negotiation, closing.
Education
Postgraduate Degree, Psychology - Psychology
University of New South Wales
Sydney, NSW06-2025
Bachelor of Commerce - Marketing
University of Western Sydney
Sydney, NSW12-2009
Skills
- Media sales specialist
- Sales team leadership
- Sales training, mentoring and development
- Business development and key account management
- Partnership development
- Sales presentation
- Business/Sales reporting
- Business strategy and sales structure reform
Interests
Timeline
Group Sales Manager
OOh!media
01.2017 - 02.2025
Business Manager
OOh!media
05.2013 - 01.2017
Account Manager
APN Outdoor
01.2010 - 04.2013
Postgraduate Degree, Psychology - Psychology
University of New South Wales
Bachelor of Commerce - Marketing
University of Western Sydney
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