Christopher Stretton-Morgan
Gold Coast
Summary
I have strong customer service and sales skills and have always had an interest in wines. I wish to manage many locations, further my career and translate my skills into a larger sphere through personal and professional development.
I have experience with wine selection, tasting, and evaluation. Utilizes extensive knowledge of wine regions and vintages to provide expert guidance and recommendations. Knowledge of market trends and customer preferences, ensuring consistent record of satisfied clientele and successful sales.
Overview
9
9
years of professional experience
Work History
Fine Wine Specialist
Hope Island Cellars
11.2019 - Current
- Provided consultation services for clients seeking rare or hard-to-find bottles as gifts or investments.
- Trained new team members on product knowledge, sales strategies, and exceptional customer service techniques.
- Managed inventory effectively, maintaining optimal stock levels while minimizing spoilage and waste.
- Improved overall store appearance by designing visually appealing merchandising displays that showcased high-quality wine offerings.
- Enhanced employee knowledge and skills by conducting regular staff training sessions on topics such as international wine regions, winemaking processes, and food pairing techniques.
Casual Retail Assistant
Liquor Legends
09.2018 - 09.2019
- Used POS system to process sales, returns, online orders, and gift card activations.
- Greeted customers, helped locate merchandise, and suggested suitable options.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Replenished sales floor merchandise and organized shelves, racks, and bins for optimal appearance.
Wine Retail Manager
Corkers Wine Cellars
08.2017 - 09.2018
- Company Overview: Boutique wine store based in Hope Island
- Day to day management of boutique wine store based in Hope Island
- Stock control including ordering, price comparisons and displaying
- Dealing with an affluent client base who expect a comprehensive knowledge of wine
- Increased turnover by 30% by focusing on wine opposed to beers and RTD’s supplying commercial clients including several local fine dining restaurants
- Responsible for hiring and training new staff
- Store design
- Wine tasting nights
- Boutique wine store based in Hope Island
Managing
Liquor Legends
02.2016 - 03.2017
- Managing –Worongary
- Managing-Highland Park
- Managing-Nerang south
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Focus on Sirromet wine sales
- Stock control including ordering, price comparisons and displaying
- Staff wine education
- Stock control
- Rostering
- Loss control
- Store design
Education
HSC -
Castle Hill High School
Advanced Certificate -
Graphic Design
Skills
- Wine tasting expertise
- Patience and empathy
- Cash management
- Task delegation
- Goal driven
- Staff development
- Creative thinking
- Sales strategies
Achievements And Qualifications
- RSA
- WSET I
- RSG
- HSC – Castle Hill High School
- Advanced Certificate in Graphic Design
- Ps146 Financial Compliance
- Employee of the Year 2006 Tower Australia
Timeline
Fine Wine Specialist
Hope Island Cellars
11.2019 - Current
Casual Retail Assistant
Liquor Legends
09.2018 - 09.2019
Wine Retail Manager
Corkers Wine Cellars
08.2017 - 09.2018
Managing
Liquor Legends
02.2016 - 03.2017
Advanced Certificate -
Graphic Design
HSC -
Castle Hill High School
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