Chun Hui Goh

As dedicated Board Director at Australia Alliance for Energy Productivity (A2EP), I am at forefront of shaping and advancing organisation's mission to drive energy productivity in Australia. In this leadership capacity, I have played pivotal role in providing strategic oversight, shaping policies, and fostering collaboration with diverse stakeholders to propel A2EP's initiatives. From advocating for impactful policy changes to spearheading key strategic initiatives, I have been committed to enhancing energy efficiency and sustainability. My tenure has been marked by successful engagement with industry leaders, government bodies, and community, reinforcing A2EP's position as leader in energy productivity landscape.

Key Responsibilities:

• Strategic Leadership: Provide strategic oversight and leadership as member of the Board, contributing to development and execution of A2EP's mission and goals.
• Stakeholder Engagement: Engage with key stakeholders, including government bodies, industry leaders, and other organisations, to advance A2EP's objectives and strengthen collaborative partnerships.
• Policy Advocacy: Play vital role in shaping energy policies by providing insights, recommendations, and advocacy efforts that align with A2EP's mission to enhance energy productivity across Australia.
• Industry Collaboration: Facilitate collaboration between A2EP and industry partners, fostering innovation and best practices in energy efficiency and productivity initiatives.
• Financial Oversight: Contribute to financial oversight of A2EP, ensuring effective budgeting, resource allocation, and fiscal responsibility to sustain organisation's growth.
• Initiative Leadership: Lead or participate in specific initiatives or working groups aimed at addressing critical energy productivity challenges and opportunities. Effective engagement and opportunities.
• Governance Oversight: Actively participate in board meetings, providing valuable insights, and contributing to decision-making processes for benefit of A2EP.
• Committee Involvement: Serve on relevant board committees, leveraging expertise to address specific issues such as finance, governance, or strategic planning.
• Representational Role: Represent A2EP at industry events, conferences, and forums, promoting organisation's mission and establishing connections with key stakeholders.
• Advocacy and Public Relations: Engage in public relations activities and advocate for energy productivity policies and practices that align with A2EP's goals.
  

Key Achievements:

• Successfully advocated for transitioning industrial and commercial heating from gas to advanced heat pump technology, positioning A2EP as leader in sustainable energy solutions.
• Led development and implementation of heat pump guidelines and policies with Victoria and New South Wales State Governments, shaping regulatory frameworks for widespread adoption.
• Played key role in advocating for 400-million-dollar funding and grants through ARENA Industrial Transformation Scheme (ITS), worth providing crucial financial support for members' sustainable initiatives.
• Collaborated with councils to offer technical support for 100-million-dollar Community Energy Upgrades Fund, facilitating transition from gas to electric for community pools and demonstrating commitment to local communities.

Led strategic initiatives for national and international growth, ensuring alignment with organisational goals through leading 200 cross functional staffs and managers. Managed financial aspects, oversaw global supply chain, and engaged with government stakeholders. Provided transparent leadership during challenges, fostering team morale. Established partnerships for industry development and secured preferred supplier appointments. Led key initiatives contributing to organisation's recognition and success.

Key Responsibilities:

• Strategic Leadership & Performance Metrics: Set and achieved clear performance targets for revenue, profit, customer service, and retention.
• Government & Stakeholder Engagement: Effectively engaged and influenced government stakeholders on policy and regulation matters.
• Business Growth & Compliance Oversight: Led strategic planning for national and international business growth. Managed budgeting, cash flow, and compliance, ensuring up-to-date accreditations.
• Global Supply Chain Management: Oversaw international distributor engagement for timely product and project delivery. Managed international supplier relationships, ensuring on-time material supplies within budget.
• Government Collaboration & Partnerships: Engaged with Federal, State, and Local Government on policy changes and projects. Established fruitful partnerships with non-profit organizations contributing to decarbonisation and achieving net-zero target.
• Transparent Reporting & Preferred Supplier Appointments: Implemented a transparent reporting system across subsidiaries. Appointed as a preferable supplier by 5 consultation companies for Measurement and Verification (M&V) projects.
• Industry Involvement: Established collaborations to promote decarbonisation and electrification in diverse industry. Actively participated in industry groups, contributing to energy efficiency and heat pump studies.
• Policy Advisory & Technical Guidance: Advised and provided policy guidelines for government initiatives. Provided technical guidance in areas such as heat pump studies, refrigerant comparison, and pragmatic implementation.

Key Achievements:

• Successfully boosted company team morale through effective motivation techniques and strategic business planning, navigating challenges posed by COVID-19 pandemic while improve company efficiency and productivity which result in profit through the pandemic with 20% increase in revenue.
• Recognise as Key Opinion Leader in thermal energy generation and storage technologies where been invited to 10 webinars and advisory board/panel.
• Successfully assist A2EP and Victoria State Government in develop the technical guideline for “Commercial and Industrial Air Source Heat Pump Water Heaters”.
• Secured new business opportunity with Australian Unity for more than 300 facilities across Australia from transition from gas to electrication.

Transforming from a dynamic Business Development Manager to an influential Executive Director, I spearheaded strategic initiatives at MUDA Holding a Malaysia Public Listed Paper Mill, playing a pivotal role in the company's evolution. In the initial role, I established a lucrative recycling product export network, contributing $1M in Q3 2018. As Executive Director, I set and achieved performance targets, generating $5M+ annually through a successful recyclable waste export business. My strategic vision facilitated a $3.5M acquisition, yielding a $150k net profit annually and a $600k appreciation within the first year. I identified B2B opportunities, introducing new products for a 20% revenue surge in 2019. My commitment to employee welfare increased productivity by 15%. Overseeing operations and a $15M annual budget, I engaged major distributors, forging key partnerships.

Key Achievements:

• Establish new business for packaging supplies to McDonald through distribution partner.
• Pioneered $5M+ recyclable waste export business.
• Facilitated $2.8 M acquisition of industrial estate development resulting in asset appreciation to $3.5M at first year while generating $150k net profit annually.
• Introduced products, contributing to 20% revenue increase.
• Enhanced productivity by 15% through innovative employee welfare programs.
• Successfully transitioned from Business Development Manager to Executive Director, driving strategic growth and operational excellence.
• Maintained P&L and shouldered corporate fiscal responsibility.
• Developed strategic partnerships with key stakeholders to expand organisation's reach and influence.

Applied extensive business development expertise to drive project sales, exceeding $15M in revenue through direct and affiliate agent channels. Managed multimillion-dollar beachfront apartment projects on the Gold Coast, overseeing two property developers and stakeholders. Conducted shrewd contract negotiations, contributing to over $100M in property resales for McGrath residential sales teams.

• Mentorship: Privileged to receive personal mentorship from real estate luminary, John McGrath.
• Business Development Excellence: Applied extensive business development expertise and historical sales experience to significantly elevate project sales, achieving revenue exceeding $15M. Successfully met and exceeded KPIs through direct sales and affiliate agent collaborations.
• Strategic Project Management: Spearheaded management and supervision of two property developers and their stakeholders for Gold Coast's beachfront apartment projects, each valued over $300M+ in Q3 of 2016.
• Contract Negotiation & Lead Generation: Shrewdly conducted contract negotiations and executions, contributing to generation of leads for McGrath residential sales teams, resulting in more than $100M in property resales.

As a proactive fresh start Real Estate Agent in Australia, orchestrated successful property auctions and private treaties, resulting in a commendable sales record exceeding AUD $5M from Q3 2015 to Q1 2016. Leveraged strong interpersonal and negotiation skills to foster effective collaboration with both vendors and buyers, facilitating seamless property transactions. Applied past marketing experience to conduct targeted prospecting through methods like cold calling, door-to-door sales, and soft media, strategically promoting vendor properties for optimal market visibility. As a fresh Real Estate Agent, adeptly arranged and organised property auctions. Successfully sold property through auctions and private treaties totaling over $5M AUD within Q3 2015 to Q1 2016.

Key Achievements:

• Recognised as Real Estate Agent of Quarter - Q3 2015.

As the Factory Manager, I assumed the responsibility of leading diverse crews of 200 employees engaged in sheet metal fabrication and installation for Oil and Gas Sector at Dancomair Malaysia. Demonstrating proactive leadership, I actively engaged with the staff to understand their needs, fostering increased trust, motivation, and welfare within the company.

Key Achievements:

• Operational Excellence & Lean Processes: Identified and implemented improvements in workflow productivity, introducing lean factory processes, ensuring OH&S compliance, and upgrading fabrication facilities. Achieved a remarkable 15% increase in productivity and realized savings on materials and labor by 10%, showcasing operational excellence and process optimization.
• Project Management & Onsite Solutions: Applied keen attention to detail during onsite visits, developing and implementing solutions for compressor, dryer & separator skids at prestigious locations, including Chevron Australia’s Wheatstone Floating Production Storage and Daewoo Shipbuilding & Marine Engineering (DSME), South Korea.
• Supply Chain Management & Timely Project Completion: Successfully oversaw the manufacture and supply of compressor, dryer & separator skids for LNG plants on Curtis Island (QLD) and Barrow Island (WA). Exceptional organizational skills ensured the completion of the project a month ahead of schedule in Q4 of 2015, highlighting efficient supply chain management.
• Strategic Operation Management: led cross functional department's managers in implementation of operational changes, effectively managing shift time lining. Implemented rigorous scheduling methods and established master schedules, achieving a 100% smooth overall worker calendar between 2014 to 2015, showcasing strategic operational management.

I held pivotal role in overseeing multifaceted projects from design to completion. My responsibilities spanned the entire project lifecycle, encompassing design, contract negotiation, construction, commissioning, and seamless handover to clients.

Key Achievements:

• Integrated Project Management: Managed a diverse team of 100 individuals, orchestrating project activities from design conceptualization through construction, commissioning, and successful handover.
• Global Research & Development Success: Led edible oil research and development initiatives in the Republic of Côte d'Ivoire, achieving project goals with Palmci Pty and Wilmar Pty Ltd within a strict one-month timeframe in 2008.
• Budgetary Excellence & Cost Reduction: Meticulously managed project expenses, identifying opportunities to streamline operational expenditure. Developed, implemented, and enforced rigorous budgetary protocols, resulting in substantial cost reductions.
• Turnkey Project Delivery: Successfully delivered 7 turnkey projects for edible oil processing plants, totaling $100M, over a 6-year tenure. Ensured strict adherence to safety and quality guidelines, achieving zero instances of workplace accidents.
• Projects:
  i) Noble Group - PT Henrison Inti Persada, West Papua, Indonesia.
  ii) PT Fairco Argo Mandiri - Kalimantan Timur, Indonesia.
  iii) Felda Serting Hilir Oil Mill - Negeri Sembilan, Malaysia.
  iv) Sungai Lembing Edible Oil Mill - Pahang, Malaysia.
  v) Thachana Oil Mill Co. LTD - Surathani, Thailand.
  vi) Tradewid-Retus Oil Mill - Sarawak, Malaysia.
  vii) Yuzana Oil Mill - Myanmar.