Cibele Moreira

With a blend of creativity and analytical thinking, I work collaboratively with small businesses to create content strategies, developing compelling brand narratives to engage target audiences.

• Partnered with small businesses to develop tailored content strategies, resulting in improved brand engagement and increased organic traffic to social media platforms and websites.
• Monitored online social presence, ensuring timely response to customer inquiries and feedback, thereby enhancing community engagement and brand reputation.
• Created diverse content, including blogs, videos, EDMs, and social media posts, to effectively convey brand messaging and drive audience interest.
• Utilized Hootsuite and Google Analytics to track and analyze performance metrics, informing strategic decisions and optimizing content effectiveness.
• Collaborated with cross-functional teams to devise and implement market research strategies, contributing to data-driven decision-making and enhanced business outcomes.

I efficiently provided administrative support and managed Client Relationships while fostering strong relationships with stakeholders.

• Implemented an effective follow-up system, reducing repair timelines by 30% and enhancing overall client experience.
• Provided comprehensive administrative support, managing client inquiries and requests with a focus on delivering prompt and accurate responses.
• Maintained brand standards and provided exceptional customer service, resulting in improved client relations and retention.
• Coordinated appointments and services, optimising scheduling efficiency and minimising waiting times for clients.
• Facilitated communication between clients and watchmaker technicians, ensuring clear understanding of service requirements and expectations.
• Generated detailed service quotations, providing transparent pricing information to clients and contributing to increased service bookings and revenue.

A client-facing role that has equipped me with strong interpersonal and conflict-resolution skills, ensuring a high level of customer service.

• Contributed to 10% increase in sales through effective visual merchandising strategies, enhancing product visibility and customer engagement. Demonstrated strong interpersonal skills, resolving customer inquiries and ensuring a positive shopping experience.
• Supported sales team management, overseeing inventory management, and contributing to budget planning.

Implemented streamlined inventory management protocols, enhancing overall operational efficiency, and resulting in a more accurate and organised stock system.

• Managed Shopify platform, including inspecting and uploading customer product reviews, adding new SKUs with detailed descriptions and photos, and overseeing product content publication.
• Facilitated the processing and fulfilment of incoming orders, organised freight consignments for international shipments, and managed stock inventory through POS/inventory systems.
• Collaborated with cross-functional teams (product management, graphics, sales) to provide updated content for dissemination across e-commerce platforms, contributing to brand consistency and customer engagement.
• Enhanced customer communication by promptly responding to inquiries within 24 hours, resulting in a notable 20% increase in customer satisfaction.

Working on a Student Visa at various industries providing customer service and operations.

Lime E-Bikes, Sydney.

ICC - International Conventional Centre, Sydney.

WHSmith - International Airport, Sydney.

As a newsroom and broadcast journalist, I have crafted clear and engaging content for diverse audiences, reaching over 1.4 million viewers through TV, radio, and digital platforms, demonstrating strong storytelling abilities and audience engagement strategies.

• Covered special events and breaking news stories with meticulous attention to detail and a relentless pursuit of essential information, ensuring accurate and timely reporting to viewers.
• Produced compelling stories for broadcasting across various media channels, showcasing versatility and adaptability in content creation and dissemination.
• Presented developments in stories during live broadcasts and recordings, effectively conveying information to audiences with poise and professionalism.
• Planned and conducted in-depth research to pitch long-form investigative stories, addressing critical issues and promoting public awareness of significant topics.
• Established and nurtured relationships with sources and contacts to gain valuable insights and access to exclusive information, enhancing the depth and credibility of news coverage.
• Researched and analyzed newsworthy events, trends, and issues, providing comprehensive coverage and informed perspectives to audiences.