CiCie Chen
Melbourne,VIC
Overview
3
3
years of professional experience
Work History
Digital Marketing Consultant
FemLens Art Studio
Melbourne, VIC
01.2025 - 10.2025
- Developed research-led visual campaigns (e.g. "Branding Self-Discipline") exploring digital femininity, body politics, and emotional autonomy across Douyin and RedNote
- Collaborated with artists, brands, and micro-creators to produce visual assets aligned with brand tone and consistency, using tools such as CapCut, Canva, and Adobe Illustrator
Social Media Assistant
Aus Picture
Melbourne, VIC
08.2024 - 12.2024
- Amplified engagement by 25% for JPThor and Next Gen North by refining story-driven videos highlighting identity, ambition, and artist journey, shared on Instagram, Facebook, and YouTube
- Crafted unified visual strategies for Aodabai, JPThor, and Next Gen North, aligning with emerging digital trends while maintaining brand integrity - enhancing interaction by 20%
Marketing Communication Assistant
Meltown Music
Melbourne, VIC
04.2024 - 08.2024
- Executed multi-channel campaign for mini-series "Damn Melbourne", securing high-value sponsorships from HungryPanda, Couponer, Dong Ting, and LuMa Porter by aligning brand narratives with sponsor identities
- Co-developed the Gen Z dating series "Under the Cross Star", spotlighting youth identity, intimacy, and humour - boosting audience engagement by 40%
Content Creation Assistant
NOMIS Pet Studio
Melbourne, VIC
07.2023 - 01.2024
- Directed "Pet Polaroid Day" campaign, showcasing pets as family through engaging in-store exhibits and compelling social media narratives, drawing 200+ participants and enhancing client conversion by 35%
- Created and enhanced over 50 visual assets, including posters, social media graphics, and short-form videos - fostering pet-friendly engagement and elevating interaction rates by 25%
Marketing & Financial Intern
Oscar Oliver Capital Ltd.
Melbourne, VIC
02.2023 - 06.2023
- Designed and executed a full communication strategy for "TalentTail", a bilingual business proposal targeting global talent markets, covering investor decks, brand positioning, and market research
- Developed "OzFinance Update" on WeChat Channel, featuring startup narratives and beginner-friendly finance insights, resulting in 30% increase in readership over 3 months among young founders
Timeline
Digital Marketing Consultant
FemLens Art Studio
01.2025 - 10.2025
Social Media Assistant
Aus Picture
08.2024 - 12.2024
Marketing Communication Assistant
Meltown Music
04.2024 - 08.2024
Content Creation Assistant
NOMIS Pet Studio
07.2023 - 01.2024
Marketing & Financial Intern
Oscar Oliver Capital Ltd.
02.2023 - 06.2023