CLAIRE PALMER
Sydney,NSW
Summary
Business Development Manager skilled in growing sales and improving stakeholder relations. Strategically-minded in capturing new business and leveraging dynamic market opportunities. Accomplished in exceeding targets with results-driven approach.
Overview
28
28
years of professional experience
Work History
BUSINESS DEVELOPMENT MANAGER / EXECUTIVE TEAM
SCECS - SYDNEY CATHOLIC EARLY CHILDHOOD SERVICES
08.2022 - Current
- Assisted a team of Regional Operations Managers with marketing collateral, procurement of resources and preferred suppliers for 50+ Before & After School Care Services
- Supported Directors & Admin Officers at 5 Preschools & Long Daycare Services with marketing, lead management and conversion support
- Managed relationships with all participating Schools/Principals/Parishes
- Organised and managed the set up of new OSHC services (8+ annually)
- Developed and implemented Marketing Plans for 5 Preschools & Long Daycare Services
- Developed and implemented a Recruitment Marketing Plan
- Recruitment of staff
- Sourcing and application of relevant Tenders
- Procurement and Budget Management
- Organised events, enrolment suites and open days for all services
- Achieved: Successful Tender application resulting in 7 Million in funding towards the construction of 3 New Childcare Services.
NATIONAL BUSINESS DEVELOPMENT MANAGER
SPC AUSTRALIA – THE GOOD MEAL CO (CONTRACT)
12.2020 - 08.2022
- Sourced opportunities to grow SPC's newly acquired company – The Good Meal Co (Aged Care Ready Made Meals)
- Managed team of 7 Business Development Managers Nationally
- New Product Development & Research
- Managed Existing Client Relationships
- Managed all inbound sales leads
- Sourced new leads and managed CRM System for Sales Team
- Managed eDM campaigns in collaboration with the Marketing Team
- Assisted the Customer Service Team and resolved issues related to the customer experience
- Sourced relevant Tenders
- Achieved - Growth YOY 67%.
BUSINESS DEVELOPMENT MANAGER
ZENITH PAYMENTS/ CORPORATE PREPAID CARDS
07.2018 - 03.2021
- Managed NSW Accounts valued at $35 Million in secured revenue
- New Product Development
- Managed Client Relationships/Client Entertaining
- Manage all inbound sales leads
- Sourced new leads and managed new CRM System for Sales Team
- Achieved: Implemented a referral program with NAB Australia's prepaid card business
AMBASSASOR CHIEF / NATIONAL SALES MANAGER
LUXICO HOME HOTEL (CONTRACT)
04.2017 - 01.2018
- Managed a team of Luxico Ambassadors in NSW/VIC/QLD
- Managed Luxico homeowner relationships, assist with any enquiries and onboarding requirements
- Managed all inbound sales leads, interviewed prospective owners and closed sales leads
- Sourced new leads for prospective Luxico Homes - Nationally
- Event Management – developed and sourced events for owner benefits.
CEO COOKOFF CO-ORDINATOR
OZHARVEST (CONTRACT)
11.2016 - 03.2017
- Managed the acquisition of 200 CEO’s for their annual fundraising event
- Managed relationships and encourage fundraising efforts of all CEO’s and their teams
- Project Management Skills – organised all communications to participating CEO’s, ensuring their involvement in the event ran smoothly and successfully
- Managed relationships and encourage fundraising efforts of all CEO’s
SPONSORSHIP SALES MANAGER NSW
FAIRFAX EVENTS (CONTRACT)
10.2015 - 10.2016
- Managed a sales team of 4 servicing Advertising Agencies & Direct Clients
- Proactively sold of over 30 Events in the Food & Wine, Arts, Parenting, Business and Sporting categories (City to Surf, Baby & Toddler Shows, Night Noodle Markets)
- Project Management Skills – implemented Sponsorship requirements in conjunction with the servicing team
NATIONAL SALES MANAGER
BAUER MEDIA PREMIUM LIVING GROUP – BELLE MAGAZINE
01.2012 - 01.2013
- Managed a sales team of 6 servicing Advertising Agencies and Direct Clients in the Luxury Home Category
- Project Management Skills – organised event details for the annual Belle Interior Design Awards, client functions/events on a monthly basis
- Writing and presenting proposals to clients
- Liaise with editorial, Editors and ad traffic
- Booking schedules, confirmations with each publication
- Organising and implementing features and mini magazines
- Relationship building with key media planner/buyers and direct clients
- New business development
- Ensuring the volume and revenue are achieved for all titles.
NATIONAL SALES MANAGER
NEWS LIFE MEDIA - PRESTIGE LIVING/HOME GROUP (VOGUE LIVING, INSIDE OUT & COUNTRY STYLE MAGAZINES)
12.2009 - 12.2011
- Serviced Sydney Advertising Agencies and Direct clients representing the above titles
- Identified prospective clients and opportunities within each agency/direct for each title
- Wrote and presented proposals to clients
- Liaised with editorial, Editors and ad traffic
- Booked schedules, confirmations with each publication
- Organised and implemented features and mini magazines
- Relationship building with key media planner/buyers and direct clients
- New business development
- Ensuring the volume and revenue are achieved for all titles.
SENIOR AGENCY ACCOUNT MANAGER
NEWS LIMITED – THE WEEKEND AUSTRALIAN MAGAZINE, SUNDAY MAGAZINE, QWEEKEND, STM, THE DEAL, WISH MAGAZINE, THE ADELAIDE MAGAZINE
09.2007 - 12.2009
- Servicing Sydney Advertising Agencies and Direct clients representing the above inserted Newspaper Magazines
- Identifying prospective clients and opportunities within each agency/direct for each title
- Writing and presenting proposals to clients
- Liaise with editorial and ad traffic
- Booking scheduled and confirmations with each publication
- Organising and implementing features and mini magazines
- Relationship building with key media planner/buyers
- New business development
- Ensuring the volume and revenue are achieved
- Achievements: Secured top revenue clients such as Peugeot, Tourism NT, Dell, Vodafone, Toyota, Lexus, Optus, LG and Singapore Airlines significantly increasing their yearly spend
- Secured revenue in excess of $4.8 million in 9 months.
AGENCY SENIOR BUSINESS DEVELOPMENT MANAGER
JCDECAUX - OUTDOOR BILLBOARD ADVERTISING EUROPE
09.2005 - 09.2007
- Representing JCDecaux to Advertising Agencies and Specialists in London
- Building sales revenue and establishing strong relationships within Ad Agencies such as Starcom, Universal McCann and Initiative Media
- Building awareness in the Agencies and Specialists within the marketplace
- Ensuring that volume and revenue are achieved
- New Business Development
- Client Presentations and Proposal Writing
- Continually building on existing client relationships
- Client entertaining and relationship building with agency and direct clients
- Achievements: Building successful working relationships with Ad Agencies London
- Clients include Discovery Channel, Fiat, Nintendo, LG, Proctor & Gamble, Barclays, United Biscuits, BT, Inbev, Levi’s, Virgin Radio, Continental Airlines, Cadbury, Honda, Qatar Airways, UBS, Sun Microsystems, Natuzzi, Pizza Hut.
AGENCY SENIOR ACCOUNT MANAGER
MOONLIGHT CINEMA - OUTDOOR & INDOOR PREMIUM CINEMA NETWORK
07.2003 - 07.2005
- Representing Moonlight Projects to Advertising Agencies and direct clients in Sydney
- Building sales revenue and establishing strong relationships within these Agencies
- Building awareness in the Agencies and within the marketplace
- Ensuring that volume and revenue are achieved
- New Business Development
- Client Presentations and Proposal Writing
- Continually building on existing client relationships
- Client entertaining and relationship building with agency and direct clients
- Achievements: Building successful working relationships with all Ad Agencies in Sydney and Brisbane
- Clients included Sony, Peugeot, AMEX, Canon, Baileys, Becks, Heineken, British Airways, Qantas, Northern Territory Tourism, Gold Coast Tourism, News Limited, Microsoft, Federal Government, Homer Hudson, National Geographic Channel, Smirnoff, Siemens, Sunbeam, Vodafone, Lexus, McDonalds, Virgin Atlantic, Nokia, Audi, Nescafe and Ferrero.
NATIONAL SALES MANAGER
SYDNEY BRIDAL OPTIONS MAGAZINE - LAUNCH
08.2001 - 06.2003
- Launching new title “Sydney Bridal Options” into the marketplace
- Building revenue and establishing strong relationships with the Bridal industry
- Building awareness in the Bridal Industry and within the marketplace
- Ensuring that volume and revenue are achieved
- New Business Development
- Client Presentations and Proposal Writing
- Continually building on existing client relationships
- Organise and coordinate Fashion shoots
- Liaising with editorial and artists when producing ad material
- Achievements: Launching the first issue of Sydney Bridal Options 2001/2002 in November 2001
- Completion of the second issue of Sydney Bridal Options 2002/2003, launched in November 2002
- Played a key role in producing a top selling product that is instantly recognised for its quality in a competitive market (6 other titles).
NATIONAL ACCOUNT MANAGER
COURIER NEWSPAPER GROUP
06.2000 - 07.2001
- Servicing 15 Sydney Advertising Agencies representing all 6 Courier titles
- Identifying prospective clients within each agency and presenting them with cost effective group buy options utilizing the courier titles
- Writing and presenting proposals to clients
- Liaising with editorial and ad traffic
- Booking scheduled and confirmations with each courier publication
- Organising and implementing features
- Relationship building with key media planner/buyers
- New business development
- Ensuring the volume and revenue are achieved
- Achievements: Secured top revenue clients in Courier Group Buy (Westfield, Homezone, American Express and ALDI supermarkets) and significantly increasing their yearly spend
- Achieved monthly budgets ranging between $150,000 - $240,000.
ADVERTISING SALES EXECUTIVE
PERTH WEEKLY MAGAZINE
08.1998 - 06.2000
- Identified prospective advertisers and market segments to target
- Writing and presenting proposals to clients
- Liaising with editorial and artists when producing ad material
- Relationship building and follow up calls.
ACCOUNT EXECUTIVE
MARKETFORCE PRODUCTIONS – ADVERTISING AGENCY
06.1996 - 08.1998
- Client Liaison to 90 Government Clients
- Coordination of all Government print advertising requirements
- Advise clients on demographics, reach, value of all major regional and metro newspapers
- Coordinated the production and booking of Saturday’s Professional Appointments and Executive appointments in The West Australian and The Australian Newspapers
Education
Secondary -
Perth College Anglican Girls School
Perth, WATertiary, Public Relations -
Mt Lawley TAFE
Perth, WATertiary, Associate Diploma in Business Administration -
CMC Perth TAFE
Perth, WASkills
- Revenue development
- Operations
- Account Management
- Market intelligence
- Team Management
- Multitasking Abilities
- Data Management
- Analytical and Critical Thinking
- Excellent Communication
- Networking
Personal Information
- Australian
- British
Timeline
BUSINESS DEVELOPMENT MANAGER / EXECUTIVE TEAM
SCECS - SYDNEY CATHOLIC EARLY CHILDHOOD SERVICES
08.2022 - Current
NATIONAL BUSINESS DEVELOPMENT MANAGER
SPC AUSTRALIA – THE GOOD MEAL CO (CONTRACT)
12.2020 - 08.2022
BUSINESS DEVELOPMENT MANAGER
ZENITH PAYMENTS/ CORPORATE PREPAID CARDS
07.2018 - 03.2021
AMBASSASOR CHIEF / NATIONAL SALES MANAGER
LUXICO HOME HOTEL (CONTRACT)
04.2017 - 01.2018
CEO COOKOFF CO-ORDINATOR
OZHARVEST (CONTRACT)
11.2016 - 03.2017
SPONSORSHIP SALES MANAGER NSW
FAIRFAX EVENTS (CONTRACT)
10.2015 - 10.2016
NATIONAL SALES MANAGER
BAUER MEDIA PREMIUM LIVING GROUP – BELLE MAGAZINE
01.2012 - 01.2013
NATIONAL SALES MANAGER
NEWS LIFE MEDIA - PRESTIGE LIVING/HOME GROUP (VOGUE LIVING, INSIDE OUT & COUNTRY STYLE MAGAZINES)
12.2009 - 12.2011
SENIOR AGENCY ACCOUNT MANAGER
NEWS LIMITED – THE WEEKEND AUSTRALIAN MAGAZINE, SUNDAY MAGAZINE, QWEEKEND, STM, THE DEAL, WISH MAGAZINE, THE ADELAIDE MAGAZINE
09.2007 - 12.2009
AGENCY SENIOR BUSINESS DEVELOPMENT MANAGER
JCDECAUX - OUTDOOR BILLBOARD ADVERTISING EUROPE
09.2005 - 09.2007
AGENCY SENIOR ACCOUNT MANAGER
MOONLIGHT CINEMA - OUTDOOR & INDOOR PREMIUM CINEMA NETWORK
07.2003 - 07.2005
NATIONAL SALES MANAGER
SYDNEY BRIDAL OPTIONS MAGAZINE - LAUNCH
08.2001 - 06.2003
NATIONAL ACCOUNT MANAGER
COURIER NEWSPAPER GROUP
06.2000 - 07.2001
ADVERTISING SALES EXECUTIVE
PERTH WEEKLY MAGAZINE
08.1998 - 06.2000
ACCOUNT EXECUTIVE
MARKETFORCE PRODUCTIONS – ADVERTISING AGENCY
06.1996 - 08.1998
Secondary -
Perth College Anglican Girls School
Tertiary, Public Relations -
Mt Lawley TAFE
Tertiary, Associate Diploma in Business Administration -
CMC Perth TAFE
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